CAS: Marketing And Advertising Overview

Includes a Live Event on 06/18/2018 at 2:00 PM (EDT)

This course provides a foundation of understanding marketing and advertising and the role as a consultant. Paul Kiewiet MAS+ will explain the four P’s of Marketing and the differences between Marketing, Advertising and Branding, the various types of marketing and the role of promotional products in the mix. He will also explain the importance and components of a marketing plan.

Paul Kiewiet, MAS+

Founder, Promotion Concepts, Inc.

Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.

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1 Point

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Desktop View of The Webinar
06/18/2018 at 2:00 PM (EDT)   |  60 minutes
06/18/2018 at 2:00 PM (EDT)   |  60 minutes Please note it will open in a new window. Please do not close the session launch page. Please make sure your pop-up blocker is turned off in order to access the session once you select it. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
Certification Credit
1.00 CAS credit  |  No certificate available
1.00 CAS credit  |  No certificate available