CAS: Marketing And Advertising Overview

Recorded On: 06/18/2018

This course provides a foundation of understanding marketing and advertising and the role as a consultant. Paul Kiewiet MAS+ will explain the four P’s of Marketing and the differences between Marketing, Advertising and Branding, the various types of marketing and the role of promotional products in the mix. He will also explain the importance and components of a marketing plan.

Paul Kiewiet, MAS+

Founder, Promotion Concepts, Inc.

Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.

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1 Point

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Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
CAS: Marketing and Advertising Quiz
5 Questions  |  3 attempts  |  4/5 points to pass
5 Questions  |  3 attempts  |  4/5 points to pass Please complete the following questions in order to get credit for the session.
Certification Credit
1.00 CAS credit  |  No certificate available
1.00 CAS credit  |  No certificate available