CAS: Marketing And Advertising Overview

Recorded On: 06/18/2018

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This course with Paul Kiewiet MAS+ provides a foundation of understanding marketing and advertising and the role as a consultant.   He will also explain the importance and components of a marketing plan. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.

Paul Kiewiet, MAS+

Founder, Promotion Concepts, Inc.

Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.

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Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
CAS: Marketing and Advertising Quiz
5 Questions  |  3 attempts  |  4/5 points to pass
5 Questions  |  3 attempts  |  4/5 points to pass Please complete the following questions in order to get credit for the session.
Certification Credit
Live Viewing: 1.00 CAS credit and no certificate available
Live Viewing: 1.00 CAS credit and no certificate available