CAS: Marketing And Advertising Overview
Recorded On: 06/18/2018
- Registration Closed
This course with Paul Kiewiet MAS+ provides a foundation of understanding marketing and advertising and the role as a consultant. He will also explain the importance and components of a marketing plan. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.
Paul Kiewiet, MAS+
Founder, Promotion Concepts, Inc.
Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.
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