DEI Forum: Driving Change On Reciprocity Road

Recorded On: 10/22/2020

In the height of this summer’s passionate call for change and equality, two women began their diversity, equity and inclusion journeys: Cindy Tsuji of Image Source and Renee Holmes of Brand Fuel. They connected during a DEI Forum. Realizing their companies are both members of Reciprocity Road, Cindy and Renee have joined forces to advance diversity, equity and inclusion within their organizations. With accountability and collaboration, these women are making an impact. Join this DEI Forum to learn about what they’re working on, converse with your industry peers and be inspired on your journey!

Cindy Tsuji

Senior Account Executive

Image Source

Cindy Tsuji is a senior account executive with Image Source in Kirkland, Washington, who discovered the promo industry after 20 years in corporate sales. She has a passion and love for hospitality, health care, being of service to others and spreading joy through thoughtfully crafted merchandise experiences. Committed to seeing a more diverse and inclusive promo industry in the future, she is a PromoKitchen volunteer, PPAI DEI Task Force member, and she leads Image Source’s DEI Council. A passionate global traveler and endurance athlete, she has completed a half marathon on all seven continents. If not traveling, running or in a hot yoga studio, she enjoys time with her dog Emi and supporting causes dear to her heart.

Renee Holmes

Sales Coordinator

After attending college at UNC Greensboro, Renee began her career on the supplier side of the wedding & gift Industry, designing for and repping a boutique stationery line. From there, she got into deco with a local screen printer, where she learned just exactly how much work goes into a printed t-shirt.   With customer service, sales and deco experience under her belt, she is now all promo and a Sales Coordinator with Brand Fuel.  Renee has happily agreed to lead the charge for the recently established Brand Fuel DEI Board, where she is focusing on creative ways to implement company-wide DEI education and personal accountability, and she's not scared to ruffle a few feathers along the way.


1 Point

1. Once you have registered for the session, please add the calendar reminder for the live virtual session. When you go to open the session on the event day and time, please note it will open in a new zoom window. Please do not close the session launch page.

2. Please turn on your webcam and your computer mic since you will be in small group discussions the entire time to discuss the topic with your industry peers.

3. Once you have completed the session, please close the session window and proceed to the session launch page for the Online Education Survey to receive credit.


On-Demand Desktop View
Recorded 10/22/2020
Recorded 10/22/2020
Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
Certification Credit
1.00 CAS credit  |  No certificate available
1.00 CAS credit  |  No certificate available