Diversity Opens Doors: Selling To Major Corporations And The Fortune 500

Includes a Live Event on 12/02/2020 at 1:00 PM (CST)

Today more than ever before, companies both large and small are realizing the value of buying their ad specialty products from distributorships that embody diversity. In fact, many Fortune 500 corporations are tasked with developing business relationships with under-represented ownership groups, including women, veterans, visible minorities, LGBT and others. To get in front of these potential buyers and take advantage of the huge growth opportunity, it’s vital to have your business officially certified. During this session with Kathy Cheng, you’ll discover the tools you need to have a fair opportunity to be considered for contracts and other purchasing requirements. Plus, you’ll hear why your choice of supplier partners that exemplify diversity can help your distributorship thrive in the years to come.

Kathy Cheng

President and Founder

Kathy Cheng is President of WS & Co., one of Canada's leading full-service apparel manufacturers, and the founder of its in-stock promotional apparel line, Redwood Classics Apparel. In addition to producing past Olympic apparel programs, Cheng’s high-quality apparel can be found at upscale, internationally renowned retailers across North America. With a growing presence in Japan and Europe, WS & Co. has combated offshore competition, putting Canada on the map as a leading destination for premium apparel manufacturing.

Cheng has been named as an honouree of Inc. Magazine #FemaleFounders 100 for 2020! A longtime champion of North American manufacturing, in 2016 Cheng received two honours that recognized and celebrated this fact: she was selected as a Supplier Woman of Distinction by the Advertising Specialty Institute® (ASI) and named to the MBE’s Who Rock list by Minority Business Entrepreneur Magazine. The recipient of CAMSC’s 2015 Supplier of the year award, Cheng was also one of three Canadians inducted into the 2014 EY Entrepreneurial Winning Women program. In 2013, she was named as one of Canada's Most Powerful Women: Top 100 Award winners. Finally, Cheng focuses on paying it forward to the next generation of Canadian designers with her role as a mentor and member of the Board of Directors for Toronto Fashion Incubator (TFI).


1 Point

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Diversity Opens Doors
12/02/2020 at 1:00 PM (CST)   |  60 minutes
12/02/2020 at 1:00 PM (CST)   |  60 minutes
Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
Certification Credit
1.00 MAS credit  |  No certificate available
1.00 MAS credit  |  No certificate available