Expo 2019: BrandYou: How To Out-Amazon Your Competition
Recorded On: 01/14/2019
Amazon and their online promotional counterparts have become the most frightening threat to distributor business in the past 20 years. Instead of running away from the risk Amazon brings to the traditional promotional products distributor (or, even worse, ignoring it outright). Join Bill Petrie for this session. He will explain how to face the “Amazon” threat head-on. By implementing a few tactics, distributors will not only be able to insulate themselves from the threat of Amazon and online competitors, they will be able to create an Amazon-like customer experience that will build and drive loyalty.
Bill has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president. A featured speaker at numerous national and international industry events, a serial creator of content marketing, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the current president for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill is on the board of directors of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement.