Expo 2019: Promotional Products And Experiential Marketing
Recorded On: 01/14/2019
- PPAI Associate - Free!
- PPAI Member - Free!
In today’s increasingly complex digital marketing landscape, it’s harder than ever to reach prospects and customers. Now that digital is literally everywhere, it is time to get physical to cut through the clutter. We’ll explore how two industry leaders found creative ways to elevate their brand through personalized and unique customer experiences. CEO and founder of Boundless, Henrik Johansson, will discuss how three-dimensional marketing elements can be used to elevate customer experiences and share insights and data on how getting physical can impact the bottom line!
Henrik Johansson is the CEO & co-founder of Boundless. A serial entrepreneur, Johansson quest is innovation through technology-enabled services. At Boundless, he has spearheaded innovation in marketing spend management through the development of the Boundless Brand Portal, which to date has five approved patents. Most recently the team has evolved the Boundless platform to enable the industry’s first fully-transparent catalog at the product level. Prior to Boundless, Henrik served as the president of Everydaywealth, an online financial services company, and was also the and President of creditland, an online credit and lending marketplace. Prior to entrepreneurship, Johansson was a management consultant with Andersen Consulting in the U.S. and abroad.
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