Imagine your promotional products stirring conversation and engagement for your business. For the first time, promotional products can communicate directly with end users, providing an even more unique experience without compromising the look and feel of the merchandise. This is done by adding an invisible digital layer to merchandise that consumers can access using a mobile device. By placing a phone nearby or over a designated area of the merchandise, it invokes a one-of-a-kind, interactive brand experience, turning the phone into a magic wand, of sorts. The experience can occur without requiring consumers to download a mobile app, and no battery source is required. Join Ahmer Beg as he describes this new storytelling opportunity for our industry that enables your promotional goods to take brand reach a step further, collecting surveys and consumer data, and running marketing campaigns. Get to know your customers and engage with them directly through your merchandise. Welcome to the digital transformation of promotional products that bridges the physical and digital worlds together.

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