Expo 2020: Marketing & Promo Come To Life!
Recorded On: 01/13/2020
Imagine your promotional products stirring conversation and engagement for your business. For the first time, promotional products can communicate directly with end users, providing an even more unique experience without compromising the look and feel of the merchandise. This is done by adding an invisible digital layer to merchandise that consumers can access using a mobile device. By placing a phone nearby or over a designated area of the merchandise, it invokes a one-of-a-kind, interactive brand experience, turning the phone into a magic wand, of sorts. The experience can occur without requiring consumers to download a mobile app, and no battery source is required. Join Ahmer Beg as he describes this new storytelling opportunity for our industry that enables your promotional goods to take brand reach a step further, collecting surveys and consumer data, and running marketing campaigns. Get to know your customers and engage with them directly through your merchandise. Welcome to the digital transformation of promotional products that bridges the physical and digital worlds together.
President, Authentic or Not
Ahmer Beg is the President of Authentic Or Not and specialized in digital transformation technologies. He created a patented technology that adds intelligence to products and packaging. A computer engineering degree and technical background with a focus on business strategy has allowed him to introduce the concept of a 'digital personality' on merchandise to audiences globally. Ahmer had been selected as a Canadian delegate to showcase technology with the government on trips overseas, and the winner of the Joe Fresh Centre for Fashion Innovation Award. As a thought leader, he has presented on the topic of digital transformation of merchandise at numerous events and Universities around the world.
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