Embroidery is the most popular method of apparel decoration in the market. Getting it right the first time is critical. There are no quick fixes for quality embroidery. The secret is to prevent problems in the first place. Knowing the correct information to gather from the client and what needs to be communicated to the digitizer and/or embroiderer. In this session, Colleen Hartigan will explain the causes behind poor embroidery and what should have been done to make it right.
Colleen Hartigan is a 32-year veteran of the embroidery and apparel decoration industry. Recently retired as executive vice president of Madeira USA, she now works as a consultant for Madeira USA and Madeira Germany, sharing her extensive knowledge of the embroidery industry and the embroidery process. A seasoned speaker with a long history of educational training at trade shows and private seminars, Hartigan shares her expertise in all facets of creating and selling embroidery. She focuses on product education and the use of the right products to improve customer satisfaction and sales.
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