Four Cores To A Rockin' Company Store

Recorded On: 03/28/2018

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Join Bobby Lehew for this session on how to create a rocking company store. Clients are clamoring for e-commerce solutions that rock, and you are the perfect virtuoso to deliver. Learn four core components to make every company store successful: platform, profits, people and power. This class will demystify the possible profitability for company stores, discuss potential pitfalls to avoid, and uncover the secrets to determining profitability and maximizing sales. Plus, we’ll uncover the profitability matrix and discuss the No. 1 secret for company store success. Don’t let stage fright keep you from rockin’ in this arena.

Bobby Lehew

Chief Content Officer at commonsku

Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management, and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce. 


1 Point


Desktop and Mobile View
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Certification Credit
Live Viewing: 1.00 CAS credit and no certificate available
Live Viewing: 1.00 CAS credit and no certificate available