Is Your Website Leaking Customers?

Do you consider your website a luxury or a necessity? Does it attract, retain and strengthen business opportunities, or is it leaking customers? This webinar provides key insights about what works and what doesn't when it comes to crafting a successful website. You'll discover the common mistakes inherent in many websites, how to recognize them and how to successfully address them.
An anecdotal presentation led by Scott A. Nussinow, MAS, will help you better understand the user's experience, illuminating some of the often-overlooked elements your customers want and need, and highlighting some of the more common areas of critical failure.

Your website is the cornerstone of your client-facing technology. For many prospective clients, it is their first encounter with both your company and services. More than 90 percent of website visitors decide whether to stay or leave within five seconds. With only five seconds to draw prospects, the website’s look and functionality must be spot-on.

A functional website acts as a full-time brand ambassador, connecting customers and prospects with vital information about the services they need to grow their businesses. Slow page load, dated look, poor navigation, lack of marketing and personalization tools, and mobile device incompatibility make for a poor user experience. The outcome? Customers and prospects will be driven to your competition. Can you afford this kind of leakage?

Key Takeaways:
• Understanding the importance of the user experience
• Identifying what customers want and need from your website
• Learning the critical points of website failure

Scott Nussinow, MAS

Executive Vice President

Scott A. Nussinow, MAS, is the executive vice president for industry services provider ArtworkServices USA. His experience includes serving in multiple senior-level positions for industry suppliers since 1977. A PPAI® Fellow, he served on the PPAI board of directors as well as on many Association committees. He also served on the executive board of the SAAGNY Foundation, the PPEF board, the YESAA/YEPPA boards, the CAS/MAS board and others. Nussinow has been an industry speaker for PPAI, as well as for regionals, and co-facilitated a PPAI President's Forum. He was on the Technology Task Force that lead to the creation of ePSA and served as a vice president for industry tech start-up iservcorp.

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