Marketing, Incentives And Beyond Series

This webinar series will focus on marketing, incentives and beyond. Once you have registered for this package it will include the following sessions: Marketing The Day After Tomorrow, Future of Incentives and Recognition, Change the Game Incentives and Recognition, Increase Your Corporate Gift Business, Data & Marketing Where To Start, Uncovering Customer Experience Opportunities.

This series is sponsored by Tango Card!

  • CAS: Marketing The Day After Tomorrow

    Contains 4 Component(s), Includes Credits Recorded On: 08/05/2020

    This webinar with Joel Schaffer, MAS, looks at marketing strategies for a “whole new world” as the current epidemic abates, and business reopens. Participants will learn how to identify new markets, how to prepare marketing tools, strategies for rebuilding your business. Participants will learn the foundations of relationship marketing and how to be a promotional consultant. This session is sponsored by Tango Card.

    This webinar with Joel Schaffer, MAS, looks at marketing strategies for a “whole new world” as the current epidemic abates, and business reopens. Participants will learn how to identify new markets, how to prepare marketing tools, strategies for rebuilding your business. Participants will learn the foundations of relationship marketing and how to be a promotional consultant.

    This session is sponsored by Tango Card!

    Joel Schaffer, MAS

    CEO

    Joel D. Schaffer, MAS is CEO and founder of Soundline, LLC, the pioneering supplier to the promotional products industry of audio products. He is the only person to have received both the ASI's Marvin Spike Industry Lifetime Achievement Award (2002) and PPAI's Distinguished Service Award (2011). He is a past director of PPAI's Board of Directors and has chaired several PPAI committees and task forces. He was elected to the PPAI Hall of Fame in 2016. Now celebrating 50 years in our industry.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: Future of Incentives & Recognition Programs

    Contains 4 Component(s), Includes Credits Recorded On: 08/19/2020

    ​Prepare now for the unique challenges and opportunities you are likely to encounter in the coming year. Learn how to increase your sales by taking advantage of the changes and the trends in the marketplace.Topics that will be covered include: where to find information regarding trends and the latest incentive research, how to apply the information to improve your business performance, and how to find the products and services you need. This session is intended for distributors that are interested in adding corporate gifts and incentive programs into their business. This session is sponsored by Tango Card!

    Prepare now for the unique challenges and opportunities you are likely to encounter in the coming year. Learn how to increase your sales by taking advantage of the changes and the trends in the marketplace.Topics that will be covered include: where to find information regarding trends and the latest incentive research, how to apply the information to improve your business performance, and how to find the products and services you need. This session is intended for distributors that are interested in adding corporate gifts and incentive programs into their business.

    This session is sponsored by Tango Card!

    Cindy Mielke, CPIM

    Director of Channel Marketing

    Cindy Mielke, CPIM, is Tango Card’s Director of Channel Marketing - Incentives and has spent more than 20 years working with clients and partners on their incentive and recognition program rewards. A strong advocate for the incentive industry, Mielke is president emeritus of the Incentive Marketing Association and past president of the Incentive Gift Card Council. She currently serves on the board of the Incentive and Engagement Solutions Providers council, where she has also served as president.  

    Stephanie Harris

    President

    Stephanie Harris is President of the Incentive Research Foundation (IRF). In her role she directs the efforts of the IRF, an organization that funds and promotes research to increase the understanding, effective use, and benefits of non-cash incentives to businesses globally. Harris is responsible for all strategic and operational aspects of the IRF, working closely with the IRF Board of Trustees.  Prior to joining the IRF, Harris was part of the American Express Meetings & Events leadership team, leading their global event strategy, thought leadership, and marketing efforts. During her tenure, Harris created the Global Meetings Industry Forecast which has become an industry bellwether. She received the American Express Chairman’s Award for Excellence and was a 2015 Pacesetter at American Express GBT.  Harris also spent eight years at Maritz, as Division Vice President, Brand Strategy & Marketing, working across the Motivation, Rewards, and Travel business units where she developed an understanding of, and passion for, the incentives business. She received the Maritz Innovation Award for her work on Travel Insight, a conjoint research-based approach to incentive travel program design.  Harris has served on the Meeting Professionals International Foundation Board and the Travel + Leisure Business Travel Advisory Board. Currently, she represents the IRF on the Events Industry Council and serves on the Incentive Federation Board of Directors. Harris resides in St. Louis with her husband, four children, Labrador and two miniature donkeys.  

    Brian Galonek, CPIM

    President

    Brian Galonek, is a Certified Professional of Incentive Management (CPIM) and the President of All Star Incentive Marketing, a 45 year old company that helps its customers focus on improving the safety, health, and wellness of workers by first improving employee engagement. He is a member of the Incentive Marketing Association (IMA) and other strategic industry groups and a board member of the Incentive Foundation. He has produced countless articles and white papers, and presented dozens of seminars and webinars on these, and related topics, to HR, safety, and operations leaders around the world. 

    David Gould, CPIM

    CEO

    David Gould, CPIM, is CEO of CR Worldwide, headquartered in the UK. He spent 23 years in the IT channel in various senior leadership roles before changing industries and joining CR Worldwide in 2014. As CEO, he is responsible for developing and growing the business to support new and existing clients. Since David moved to the incentive marketing industry, he has been an active member of the Incentive Marketing Association (IMA). In February 2018, he was appointed to the Board of Incentive and Engagement Solutions providers (IESP), an IMA Strategic Industry Group (SIG). In July 2018, he was appointed Vice President, IESP, and separately, studied and qualified for the Incentive Professional (IP) designition. In July 2019, he gained the Certified Professional of Incentive Management designation and was appointed President, IESP, and was also appointed to the Board of Directors of the IMA. David has a passion for outdoor life, especially skiing, travel, technology, and quality family time. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2020: Change The Game: Incentives And Recognition

    Contains 3 Component(s), Includes Credits Recorded On: 01/12/2020

    Are you a distributor who helps create inspiring incentives and recognition gifts? If not, why haven’t you started? During this seminar, Brad Brettschneider explains why entering incentives and recognition is a good strategy, as well as how to sell these products and services, the benefits of selling incentives, where to find prospects and customers and when to approach customers and prospects. Promotional product salespersons will walk away with knowledge and confidence to propel forward and expand their market via incentives and recognition. Real-life examples and case studies will be used to add context to presented ideas, as well as studies/information from the Incentive Research Foundation (IRF).

    Are you a distributor who helps create inspiring incentives and recognition gifts? If not, why haven’t you started? During this seminar, Brad Brettschneider explains why entering incentives and recognition is a good strategy, as well as how to sell these products and services, the benefits of selling incentives, where to find prospects and customers and when to approach customers and prospects. Promotional product salespersons will walk away with knowledge and confidence to propel forward and expand their market via incentives and recognition. Real-life examples and case studies will be used to add context to presented ideas, as well as studies/information from the Incentive Research Foundation (IRF).

    Brad Brettschneider

    Business Development Director, Hinda Incentives

    Brad Brettschneider is the business development director for Hinda Incentives, with over 30 years of experience in the incentive and recognition industry. He has worked for Procter & Gamble, Jostens Recognition and American Express Incentive Services. Brett Schneider founded and ran Corporate Recognition Consultants, Inc. for 20 years, selling and servicing incentive and recognition programs for Ford, Chrysler, Volkswagen of American, Hiram Walker and Long Beach Acceptance Corp. He holds the Incentive Marketing Association’s designation of Incentive Professional (IP), and he currently helps promo product distributors broaden their revenue base by selling incentives and recognition.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2020: Increase Your Corporate Gift Business

    Contains 3 Component(s), Includes Credits Recorded On: 01/13/2020

    Corporate customers are increasingly requesting retail brands. In this session you’ll learn how corporate gifts can grow your business with current customers, how to sell retail brands and overcome pricing issues, where to find corporate gift suppliers, types of corporate gift programs and how to find the right contacts within your current accounts.

    Corporate customers are increasingly requesting retail brands. In this session you’ll learn how corporate gifts can grow your business with current customers, how to sell retail brands and overcome pricing issues, where to find corporate gift suppliers, types of corporate gift programs and how to find the right contacts within your current accounts.

    Cindy Mielke, CPIM

    Director of Channel Marketing

    Cindy Mielke, CPIM, is Tango Card’s Director of Channel Marketing - Incentives and has spent more than 20 years working with clients and partners on their incentive and recognition program rewards. A strong advocate for the incentive industry, Mielke is president emeritus of the Incentive Marketing Association and past president of the Incentive Gift Card Council. She currently serves on the board of the Incentive and Engagement Solutions Providers council, where she has also served as president.  

    Lore Rincon

    Sales Manager, Continental Premium Corporation

    Lore Rincon serves as Sales Manager at Continental Premium Corporation, a manufacturers sales representative firm who specializes in brand name merchandise. As an 18 year veteran of the incentive industry she takes pride in working with customers to place brand name merchandise in corporate gift, employee reward and customer loyalty programs. As a passionate ambassador of brand name merchandise, Lore has participated in several industry panel discussions and moderated education sessions. She currently serves on the Incentive Manufacturers & Representative Alliance (IMRA) board as Past President.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2020: Data & Marketing: Where To Start

    Contains 3 Component(s), Includes Credits Recorded On: 01/12/2020

    The amount of data and metrics now available to marketers and organizations is overwhelming. And the AI and automation related to collecting and using that data to affect the customer experience is enough to make someone's head spin. In this session with Adara Bowen, director of brand experience for the American Marketing Association, we'll take a big breath, step back, consider the goals, challenge ourselves to ask the right questions and then proceed forward. Join us to get a big-picture view of the data landscape and the factors at play like privacy laws and technology, determine what metrics to track based on different goals, and consider different ways to collect and use data to improve the customer experience.

    The amount of data and metrics now available to marketers and organizations is overwhelming. And the AI and automation related to collecting and using that data to affect the customer experience is enough to make someone's head spin. In this session with Adara Bowen, director of brand experience for the American Marketing Association, we'll take a big breath, step back, consider the goals, challenge ourselves to ask the right questions and then proceed forward. Join us to get a big-picture view of the data landscape and the factors at play like privacy laws and technology, determine what metrics to track based on different goals, and consider different ways to collect and use data to improve the customer experience.

    Adara Bowen

    Director of Brand Experience, American Marketing Association

    Adara Bowen is the director of brand experience for the American Marketing Association (AMA). She was a crucial champion for the launch and rollout of the AMA brand across its global support center, 70+ professional chapters, and 350+ collegiate chapters, and she has played a strategic role in the association’s recent technology transformation. Brown also challenges the AMA marketing and customer service team members to innovate and reimagine their roles in evolving the AMA customer experience.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Expo 2020: Uncovering Customer Experience Opportunities

    Contains 4 Component(s), Includes Credits Recorded On: 01/12/2020

    Every brand, company and organization has a customer experience, whether they invest in it or ignore it. And not every customer is created equal. Customers are much more likely to be engaged with the brands and organizations that go beyond demographics—the brands that understand what they are thinking and feeling and can reflect that in their customer experience. Looking at the end-to-end experience from a customer's perspective could help you or your clients identify an ""aha"" to turn first-time customers into loyal, repeat customers. Join Adara Bowen, director of brand experience for the American Marketing Association, to understand the breadth of customer experience, develop a journey map from the perspective of the customer, and identify opportunities for an improved customer experience and touch points for promotional products.

    Every brand, company and organization has a customer experience, whether they invest in it or ignore it. And not every customer is created equal. Customers are much more likely to be engaged with the brands and organizations that go beyond demographics—the brands that understand what they are thinking and feeling and can reflect that in their customer experience. Looking at the end-to-end experience from a customer's perspective could help you or your clients identify an ""aha"" to turn first-time customers into loyal, repeat customers. Join Adara Bowen, director of brand experience for the American Marketing Association, to understand the breadth of customer experience, develop a journey map from the perspective of the customer, and identify opportunities for an improved customer experience and touch points for promotional products.

    Adara Bowen

    Director of Brand Experience, American Marketing Association

    Adara Bowen is the director of brand experience for the American Marketing Association (AMA). She was a crucial champion for the launch and rollout of the AMA brand across its global support center, 70+ professional chapters, and 350+ collegiate chapters, and she has played a strategic role in the association’s recent technology transformation. Brown also challenges the AMA marketing and customer service team members to innovate and reimagine their roles in evolving the AMA customer experience.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.