MAS: Diversity Opens Doors: Selling To Major Corporations And The Fortune 500


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Today more than ever before, companies both large and small are realizing the value of buying their ad specialty products from distributorships that embody diversity. In fact, many Fortune 500 corporations are tasked with developing business relationships with under-represented ownership groups, including women, veterans, visible minorities, LGBT and others. To get in front of these potential buyers and take advantage of the huge growth opportunity, it’s vital to have your business officially certified. During this session with Kathy Cheng, you’ll discover the tools you need to have a fair opportunity to be considered for contracts and other purchasing requirements. Plus, you’ll hear why your choice of supplier partners that exemplify diversity can help your distributorship thrive in the years to come.

Kathy Cheng

President and Founder

Kathy Cheng is the President of WS & Co., one of Canada’s leading full-service apparel manufacturers. She is also the founder of WS & Co.’s in-stock apparel line, Redwood Classics Apparel, which provides promotional and retail distributors with trending garments that are handcrafted in North America. 

2020 has been a milestone year. Kathy was named on Inc. Magazine’s 100 Female Founders List for 2020 and was awarded the CAMSC Special Recognition Award for her philanthropic work and inclusive local procurement during COVID19. She was also recognized for her significant contributions in Supplier Diversity, receiving the WBE President’s Award, and the LGBTQ+ Ambassador of the Year Award.
 
Kathy was honoured with the WBE Accelerator Award in 2017, was a recipient of MBE Magazine’s “MBEs Who Rock” Awards in 2016 and honoured by CAMSC as the 2015 Supplier of the Year. In 2016, Advertising Specialty Institute® (ASI) presented Kathy with the prestigious Counselor Supplier Woman of Distinction Award for her positive mark in the industry through her business acumen and leadership abilities. In 2014, Kathy was also one of three Canadians inducted into The EY Entrepreneurial Winning Women™ program, a North American competition and executive leadership program. In 2013, she won a position on the Women’s Executive Network’s list of the Top 100 Most Powerful Women in Canada. 
 
As a diverse certified supplier of CAMSC (Canadian Aboriginal Minority Supplier Council), WBE  Canada (Women’s Business Enterprises Canada) and WE Connect International, Kathy is on the  Board of Directors for CAMSC, served on the WBE Canada Supplier Advisory Council Member, and is an Ambassador for CGLCC (Canadian Gay & Lesbian Chamber of Commerce). 

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On Demand Webinar
Recorded 12/04/2020
Recorded 12/04/2020
Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
Quiz for Credit
5 Questions  |  3 attempts  |  4/5 points to pass
5 Questions  |  3 attempts  |  4/5 points to pass
Certification Credit
1.00 MAS credit  |  No certificate available
1.00 MAS credit  |  No certificate available