MAS: Expo 2020: Corporate Social Responsibility Panel: More Than Buzz Words
Recorded On: 01/13/2020
This session will be a panel discussion on the give-first economy, giveback marketing programs and venture philanthropy-but no matter how you phrase it, the topic of corporate social responsibility makes a positive impact on companies and communities as a whole. More and more buyers of promotional products and consumer goods have an innate desire to connect with brands that are committed to social causes and a genuine story to back their commitment. Distributors and suppliers have unique selling opportunities when adding cause marketing outcomes to the relationship, and successful execution of this makes a difference when end buyers decide on a product.
Paul Bellantone, CAE
President and Chief Executive Officer of the Promotional Products Association International
Paul Bellantone, CAE, is president and CEO of the Promotional Products Association International (PPAI), the not-for-profit association for more than 16,000 member companies in the $24.7 billion-dollar promotional products industry. Bellantone is responsible for executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners. His focus on delivering compelling member value and business-building products and services, combined with his commitment to active and meaningful member communication, has helped PPAI achieve marked growth. Bellantone holds a bachelor's degree from Rutgers University and a master’s in business administration from the School of Management at Texas Woman's University. He is a Certified Association Executive and is an active member of the American Society of Association Executives, the Dallas Fort Worth Association Executives, the American Marketing Association, the Dallas/Fort Worth AMA and a board trustee for The Forum: Business Results Through People.
Danny Rosin, CAS
Danny Rosin, CAS is co owner of Brand Fuel, Inc. He is the co‐founder of PromoKitchen, PromoCares, Reciprocity Road and Operation Smile’s Student Groups. He serves on the board of A Place at The Table, a “pay what you can” café and is the active co‐founder of Band Together, a nonprofit that has donated $10 million to 18 nonprofits through live music experiences. He has served on the PPAI and American Marketing Association Boards. He is former President of Carolinas Association of Advertising and Marketing Professionals (CAAMP).
Rosin is a tireless community builder who likes starting organizations doing things that matter. He is married with two daughters and has come to grips with the idea that well‐behaved
women rarely make history.
Today, as President of the family-owned business, Jeremy works in partnership with his father, Marty and his brother, Jordan. Over the years Jeremy learned the business from the inside out, from pulling orders to purchasing. After college and a stint studying in Hong Kong, he launched his career as an analyst for investment bank Piper Jaffray's technology team. Jeremy moved to Chicago in 2001 to earn his MBA, and then joined SanMar full-time. Adding strategy to vision, he continues to steward the company toward long-term growth and health. Proud of the opportunities given to so many tenured staff members to thrive, he often spends time "table-hopping" at the company's on-site café. He learns a lot during those casual conversations because, he says, employees have the pulse on what's really going on in their arenas. The father of six young children, Jeremy discovered that a work/life balance holds the key to maximum productivity. He enjoys spending time outdoors — skiing, hiking, boating and generally staying active.
CEO and cofounder of Fairware
Denise is (CEO) and Co-founder of Fairware where she is responsible for business development, product sourcing as well as Fairware’s ethical sourcing and sustainability programs. Denise got the idea to launch Fairware when she noticed how difficult it was to source promotional merchandise that reflected the social and environmental priorities of many of the brands and organizations she admired. Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada’s largest outdoor retailer. She is currently working with the B Corp community and leading NGOs advocating for business leaders to take action on climate issues. Denise was a member of ETSY’s Manufacturing Advisory Board, a Board Member with the Green Meeting Industry Council and the past co-chair of Vision Vancouver. She has a Masters of Resource and Environmental Management from Simon Fraser University. She lives in Vancouver with her partner, their two boys and lots of bicycles
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
|Access Date||Quiz Result||Score||Actions|