Kate Alavez is the chief operating officer at PromoShop, Inc. where she is responsible for people operations, human resources, and logistics. On a mission to reimagine the relationship between employees and employers, she is focused on creating outside‐the‐box solutions to business challenges and creating synergies between team members as a means to a happier workplace. Before taking on her role as COO, Kate worked as the director of human resources and operations, gaining experience in infrastructure build and employment law. Kate has been a strong supporter of community efforts and has served on boards for the Specialty Advertising Association of California (SAAC), the Foundation Board (a 501c‐3 benefiting students of specialty advertising industry members), and The El Segundo Nursery School Group. Her passion for service and leadership began to bloom in her undergraduate years at Loyola Marymount University. She studied English while at LMU and worked on The Loyolan as well as served in leadership roles for Sigma Tau Delta and Kappa Alpha Theta.

Kara Keister started her promotional professional career 12 years ago in distributor sales.  She is now the Co-Owner of Social Good Promotions, which received the PPAI Silver Pyramid Award in the Social Responsibility Program and Digital Self-Promotion categories.  Kara has served as a volunteer on regional industry boards in an executive capacity and was named to the PPAI Rising Star list in 2021.