Planning Ahead For 2021

These sessions incorporate two of the most important topics for 2021 - diversity and the economy. This package will include the following sessions: Link Business Strategy, Business Results and Culture For Future Success, Inclusive Conversations At Expo and Beyond, Marketing The Day After Tomorrow, The ARTS of Diversity And Inclusion In The Promo Products Industry, Cultural Diversity and Its Impact On Today's Industry Trends, The PPAI Diversity Equity and Inclusion Forum On-Demand View, and PPB Presents: A Look At Race And Diversity In The Promo Industry.

  • CAS: Marketing The Day After Tomorrow

    Contains 4 Component(s), Includes Credits Recorded On: 08/05/2020

    This webinar with Joel Schaffer, MAS, looks at marketing strategies for a “whole new world” as the current epidemic abates, and business reopens. Participants will learn how to identify new markets, how to prepare marketing tools, strategies for rebuilding your business. Participants will learn the foundations of relationship marketing and how to be a promotional consultant. This session is sponsored by Tango Card.

    This webinar with Joel Schaffer, MAS, looks at marketing strategies for a “whole new world” as the current epidemic abates, and business reopens. Participants will learn how to identify new markets, how to prepare marketing tools, strategies for rebuilding your business. Participants will learn the foundations of relationship marketing and how to be a promotional consultant.

    This session is sponsored by Tango Card!

    Joel Schaffer, MAS

    CEO

    Joel D. Schaffer, MAS is CEO and founder of Soundline, LLC, the pioneering supplier to the promotional products industry of audio products. He is the only person to have received both the ASI's Marvin Spike Industry Lifetime Achievement Award (2002) and PPAI's Distinguished Service Award (2011). He is a past director of PPAI's Board of Directors and has chaired several PPAI committees and task forces. He was elected to the PPAI Hall of Fame in 2016. Now celebrating 50 years in our industry.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Link Business Strategy, Business Results and Culture For Future Success

    Contains 3 Component(s), Includes Credits Recorded On: 10/07/2020

    There are many ways to measure the keys to a company’s success beyond the P&L statements. Employee engagement, talent optimization, and diversity & inclusion are just some of the ways to describe success in a business. Join this session with Isabella Zaczek to learn how to plan for the future and implement a people strategy that is based on data, science, heart and skills.

    There are many ways to measure the keys to a company’s success beyond the P&L statements. Employee engagement, talent optimization, and diversity & inclusion are just some of the ways to describe success in a business. Join this session with Isabella Zaczek to learn how to plan for the future and implement a people strategy that is based on data, science, heart and skills.

    Isabella Zaczek

    Founder and Consultant

    Isabella Zaczek believes that it takes an uncomfortable analysis and serious commitment to change to create legacy and greatness. Having worked for a Fortune 500 telecommunication company for 18 years in Europe and the USA, supporting over 250 global companies across 5 continents, Isabella believes that global companies have made an art out of complicating global relationships and workflows. Certified in a variety of cutting-edge leadership and team performance tools, Isabella helps organizations untangle the complexities of people, processes, and metrics, to create stronger bottom-lines, more engaged employees and customer devotion.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • DEI Forum: Driving Change On Reciprocity Road

    Contains 3 Component(s), Includes Credits Recorded On: 10/22/2020

    In the height of this summer’s passionate call for change and equality, two women began their diversity, equity and inclusion journeys: Cindy Tsuji of Image Source and Renee Holmes of Brand Fuel. They connected during a DEI Forum. Realizing their companies are both members of Reciprocity Road, Cindy and Renee have joined forces to advance diversity, equity and inclusion within their organizations. With accountability and collaboration, these women are making an impact. Join this DEI Forum to learn about what they’re working on, converse with your industry peers and be inspired on your journey!

    In the height of this summer’s passionate call for change and equality, two women began their diversity, equity and inclusion journeys: Cindy Tsuji of Image Source and Renee Holmes of Brand Fuel. They connected during a DEI Forum. Realizing their companies are both members of Reciprocity Road, Cindy and Renee have joined forces to advance diversity, equity and inclusion within their organizations. With accountability and collaboration, these women are making an impact. Join this DEI Forum to learn about what they’re working on, converse with your industry peers and be inspired on your journey!

    Cindy Tsuji

    Senior Account Executive

    Image Source

    Cindy Tsuji, senior account executive with Image Source, discovered the promo industry after more than 20 years in corporate sales.  A second-generation Japanese American, Tsuji was born and raised in San Diego, where hers was the only Asian family in the predominantly white, upper-middle-class community of Point Loma. She is the proud daughter of a seamstress and gardener, who were interned in the Poston, Arizona concentration camp for those of Japanese ancestry during WWII.  A passionate world traveler and endurance athlete, she has completed a half marathon on all seven continents, including Antarctica.  Tsuji moved to Japan after graduating from San Diego State University and traveled throughout Southeast Asia for four years.  She now lives in Kirkland, Washington.

    Renee Holmes

    Sales Coordinator

    After attending college at UNC Greensboro, Renee began her career on the supplier side of the wedding & gift Industry, designing for and repping a boutique stationery line. From there, she got into deco with a local screen printer, where she learned just exactly how much work goes into a printed t-shirt.   With customer service, sales and deco experience under her belt, she is now all promo and a Sales Coordinator with Brand Fuel.  Renee has happily agreed to lead the charge for the recently established Brand Fuel DEI Board, where she is focusing on creative ways to implement company-wide DEI education and personal accountability, and she's not scared to ruffle a few feathers along the way.

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    1 Point

    1. Once you have registered for the session, please add the calendar reminder for the live virtual session. When you go to open the session on the event day and time, please note it will open in a new zoom window. Please do not close the session launch page.

    2. Please turn on your webcam and your computer mic since you will be in small group discussions the entire time to discuss the topic with your industry peers.

    3. Once you have completed the session, please close the session window and proceed to the session launch page for the Online Education Survey to receive credit.

  • Cultural Diversity And Its Impact On Today's Industry Trends

    Contains 4 Component(s), Includes Credits Recorded On: 10/24/2018

    Join Vicki Ostrom and Julie Kwan as they discuss current trends and cultural diversity, how they influence each other, what it means for the promo industry, and what you can do to stay relevant.

    As promo professionals, we know it’s important to keep up with current trends. But, what’s the connection between current trends and cultural diversity? Join Vicki Ostrom and Julie Kwan as they discuss current trends and cultural diversity, how they influence each other, what it means for the promo industry, and what you can do to stay relevant.

    Vicki Ostrom

    Trend Editor

    In her nine years working at SanMar, Trend Editor Vicki Ostrom has held two jobs. For the first four years, she was a senior designer working on apparel and then five years ago, she transitioned into her current role as full-time trend editor. She knows what it means when things are forecast to be the next big thing in style and fashion. Vicki is also the author of a new trends blog, Trendependent. Vicki Ostrom speaks the language of trends. She tells people where to look for inspiration and she gives advice to consumers and fellow employees alike on staying ahead of what will appeal to our customers.

    Julie Kwan

    Diversity and Learning Engagement Manager

    Julie is the manager of diversity and learning engagement at PPAI. She has over 10 years of experience in learning and development as a program manager, instructional designer, training facilitator, and webinar producer. Julie earned her Bachelor of Business Administration from Texas A&M University and her Master of Science in Instructional & Performance Technology from Boise State University. Through her academic work, Julie published a case study in the textbook Cases on Human Performance Improvement Technologies, as well as two articles for ISPI’s online publication PerformanceXpress.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPB Presents: A Look At Race And Diversity In The Promo Industry

    Contains 3 Component(s), Includes Credits Recorded On: 07/14/2020

    In this episode, PPB Presents: A Look At Race And Diversity In The Promo Industry with special guests, Esmeralda Anaya, marketing manager at Terry Town, and Bryan James, co-owner of distributor Corporate Specialty Insignia, along with moderator Kristina Valdez, associate editor of PPB. In this thoughtful 50-minute episode, PromoTalks dives into the issues of race and diversity. Listen as guests share their experiences with everyday discrimination and offer their insights into how the industry can become more diverse.

    In this episode, PPB Presents: A Look At Race And Diversity In The Promo Industry with special guests, Esmeralda Anaya, marketing manager at Terry Town, and Bryan James, co-owner of distributor Corporate Specialty Insignia, along with moderator Kristina Valdez, associate editor of PPB. In this thoughtful 50-minute episode, PromoTalks dives into the issues of race and diversity. Listen as guests share their experiences with everyday discrimination and offer their insights into how the industry can become more diverse.

    Esmeralda Anaya

    Marketing Manager

    Esmeralda Anaya is the marketing manager at Terry Town. Throughout her five years of experience in the promotional industry, she has created and executed advertising and content strategies to position Terry Town as a leader in the industry. As a recipient of numerous industry accolades and an active participant in industry conferences and events, she is a proud, bi-cultural professional who strives to create a positive impact in the world. She was named a PPB Rising Star in 2016.

    Bryan James

    Co-Owner

    Bryan James, a native of the great state of Louisiana, is co-owner of Corporate Specialty Insignia. Bryan has lived in Atlanta for the past 31 years with wife and business partner Kelly Brown James, daughter, Sydney, and son, Justin.   On May 1, 1993, Bryan James began his entrepreneurial walk of faith by focusing on client outcomes, solving problems, delivering value, exceeding client expectations layered with focusing on client experience in delivering measurable solutions. The James’s have survived the 9/11 impact on economy, the economic recession, a pandemic, industry changes and other business organizational restructuring. Corporate Specialty Insignia focuses on branding solutions and employee recognition. While known by the clients they keep, their focus remains on relationships.


    Kristina Valdez (Moderator)

    Associate Editor

    PPAI

    Kristina Valdez is the associate editor of publications at PPAI since 2019. Kristina graduated from Baylor University in Waco, Texas where she worked with numerous publications to create compelling stories.

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    1 Point

    1. Register, download and watch the podcast session. Please note it will open in a new window. Please do not close the session launch page.

    2. Once you have completed the podcast session, please close the podcast window and proceed to the session launch page for the Online Education Survey to receive credit.

    We hope that you enjoy the conversation!

  • CAS: PPAI Diversity Equity And Inclusion Forum

    Contains 5 Component(s), Includes Credits Recorded On: 07/23/2020

    From COVID-19 to racial inequity, murder hornets and everything in between, life is teaching us the importance of change and adaptability. Join this session with Julie Kwan, Maurice Norris, and Kathlene Brethowr as they discuss diversity, equity and inclusion in the promo products industry. As you move your business forward with new ways of operating, there are many diversity, equity and inclusion-related questions being asked. What can you do to reach a more diverse client base? When it comes to working remotely or returning to an office, what accommodations do you make to meet the needs of your diverse employees? When it comes to racial inequity, what business practices need to change to increase diversity and help everyone feel included and valued?​ ​

    From COVID-19 to racial inequity, murder hornets and everything in between, life is teaching us the importance of change and adaptability. Join this session with Julie Kwan, Maurice Norris, and Kathlene Brethowr as they discuss diversity, equity and inclusion in the promo products industry. As you move your business forward with new ways of operating, there are many diversity, equity and inclusion-related questions being asked. What can you do to reach a more diverse client base? When it comes to working remotely or returning to an office, what accommodations do you make to meet the needs of your diverse employees? When it comes to racial inequity, what business practices need to change to increase diversity and help everyone feel included and valued?

    Julie Kwan

    Diversity and Learning Engagement Manager

    Julie is the manager of diversity and learning engagement at PPAI. She has over 10 years of experience in learning and development as a program manager, instructional designer, training facilitator, and webinar producer. Julie earned her Bachelor of Business Administration from Texas A&M University and her Master of Science in Instructional & Performance Technology from Boise State University. Through her academic work, Julie published a case study in the textbook Cases on Human Performance Improvement Technologies, as well as two articles for ISPI’s online publication PerformanceXpress.

    Maurice Norris

    Public Affairs Manager

    Maurice is the public affairs manager for PPAI. He monitors legislative and regulatory developments affecting the promotional products industry. Maurice also assists members with compliance challenges facing their businesses and helps them advocate for their companies with various aspects and levels of government. Maurice also serves on the board of the Graphic Communications Workforce Coalition.

    Kathlene Brethowr

    Volunteer Programs Coordinator

    As the Volunteer Programs Coordinator, Kathlene Brethowr works to create opportunities for professional development through volunteering. Prior to joining PPAI, Kathlene was an Account Manager and Event Coordinator for MOJ Consulting LLC for three years where she received direct experience serving associations in the Dallas Fort Worth area. Kathlene graduated from the University of North Texas with a Bachelor of Science in Integrative Studies with a focus in Business, Sociology, and Kinesiology. 

    Seth Weiner, MAS

    President

    Seth Weiner, MAS, is President of Sonic Promos, a promotional marketing firm based in Gaithersburg, Maryland.  He has been active in the promotional marketing industry for 27 years, including what will be 23 years with Sonic in 2020.  As President of Sonic Promos, he has helped the company to perform in the top 15% of all promotional marketing firms nationwide.  He attended Ithaca College, earning a Bachelor’s Degree in Speech Communication and minors in writing, advertising and public relations. Seth earned his MAS in 2010. He actively lectures at various symposiums, conferences and educational institutions, and has been published in many professional publications.


    Latria Graham

    President

    Known as a game changer, Latria Graham, is a branding expert with over 20 years of credible and results driven experience. Latria is the President of GLB which mission is to help clients drive brand awareness and revenue through innovative marketing strategies and promotional products. GLB primarily services professional athletes, sports & entertainment properties, non-profits, and large corporations. Latria led her company to receive the 2019 Minority and Women-Owned Business Enterprise of the Year by the Florida State Minority Supplier Diversity Council. She now serves on the 2020 Minority Business Enterprise Committee and is the Immediate Past Chairwoman of Habitat for Humanity of Orange and Osceola County.

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    1.0 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • TAS: The Future of Print

    Contains 4 Component(s), Includes Credits Recorded On: 10/28/2020

    Join this session with Stephanie Drago and a panel of print experts including Sadie Whiting, Amanda Vogel, and Mark Kral, as they discuss where print is headed what the future may look like. This panel session will give you tips and ideas on how to profit with print and drive your sales growth. This session will touch on three key areas: 1. Where are the print opportunities? 2. How do you get started selling print? We will discuss ideas on who to approach and how to ask. 3. Who is buying print? We will talk about the three top industries buying print. This session is sponsored by Navitor.

    Join this session with Stephanie Drago and a panel of print experts including Sadie Whiting, Amanda Vogel, and Mark Kral, as they discuss where print is headed what the future may look like. This panel session will give you tips and ideas on how to profit with print and drive your sales growth.  This session will touch on three key areas:
    1.    Where are the print opportunities?  
    2.    How do you get started selling print?  We will discuss ideas on who to approach and how to ask.
    3.    Who is buying print?  We will talk about the three top industries buying print.

    This session is sponsored by

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    Stephanie Drago

    Director of Marketing

    Stephanie Drago, Director of Marketing.  Stephanie has 20 years in marketing, ecommerce, and all things digital. She’s a visionary and energetic leader with strong background in results-driven marketing and data analysis to promote innovation in product design.



    Amanda Vogel

    Senior Account Executive

    Amanda Vogel, Senior Account Executive at Navitor. Amanda has been with Navitor for 12 years and helps with education initiatives to ensure understanding and access across all of Navitor and its Affiliates. She helps our distributors identify new customer opportunities utilizing multiple product options to implement mutually profitable programs.

    Sadie Whiting

    Senior Strategic Account Manager

    Sadie Whiting, Senior Strategic Account Manager and a Label Expert with over 17 years of experience with Label Works in the industry. She is passionate about helping resellers and manufacturers achieve sales growth by providing consultative expertise.

    Mark Kral

    Stationary Sales Manager

    Navitor Stationery Sales Manager.  Mark has 14 years of various experience with Navitor, from Operations, Product Management to Sales there is very little that he doesn’t know about print.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.