PPAI
PPAI Expo 2023 - DEI: The Value Of Certification
Recorded On: 01/09/2023
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| While corporate contracts are one of the most effective ways for companies in the promotional products industry to grow their profit and impact, too many are profoundly struggling to start or scale their corporate work. Unclear about how to get in the door or turn an initial contract into a recurring one, many often find themselves hustling for introductions and networking with the wrong people. Learn how diversity certification can help a diverse business owner (i.e., woman, minority, LGBTQ, veteran, or disabled) accelerate their business success if they understand how to get certified and leverage their certification once they are certified. If you are a company who is not able to become certified, learn how you can partner with those who are and benefit from those relationships. |
Heather Cox (Moderator)
Co-Founder and President
Certify My Company
| Heather is the Co-Founder and President of Certify My Company, where she helps diverse business owners get diversity certified and leverages that certification to secure more corporate contracts, increasing their revenue. Heather is the winner of numerous awards, she serves on many regional forums and has held leadership roles with various organizations and councils. Heather is a wife and mother of five. |
Kathy Cheng (Moderator)
Founder
Redwood Classics Apparel
| Kathy Cheng is the President of WS & Co., one of Canada’s leading full-service apparel manufacturers, and the Founder of Redwood Classics Apparel, its in-stock apparel line which provides promotional and retail distributors with garments handcrafted in North America. She also lends her time and expertise to a number of not-for-profit organizations and spearheads charitable causes in her community in collaboration with partners across a variety of industries. |
Elise Lindborg (Moderator)
Founder and CEO
Brand|Pride
| Elise Lindborg is the Founder and Chief Executive Office at Brand |Pride, a Seattle-based, woman owned, LGBTE supplier. Brand|Pride has been in business since 2000, and has won numerous awards, including being the only certified LGBTQ supplier in the United States to win the prestigious NGLCC Supplier of the year, two times. Prior to starting her company, Elise was the United States National Rowing Team Manager from 1987 to 1996, and she culminated her career in amateur sports by managing the 1996 U.S. Olympic Rowing Team. |
Rhoda Hassad (Moderator)
Supplier Diversity Manager, Global Procurement
MGM Resorts International
| Rhoda Hassad is the Supplier Diversity Manager, in Global Procurement, for MGM Resorts International. In her role she is focused on building an inclusive environment to increase the participation of diverse suppliers in procurement contract opportunities and to develop a competitive supplier base that represents the communities they serve. By continuing to build external partners, increasing community engagement, and enhancing awareness, she works to expand MGM Resorts International brand in diverse and procurement settings. |
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Recorded 01/09/2023
Recorded 01/09/2023
1. Once you select the View on-Demand recording it will open in a new window. Please do not close the session launch page. 2. Please make sure your pop-up blocker is turned off in order to access the session once you select it. 3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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INSTRUCTIONS: Please answer the following questions that best matches your response.
