PPB Presents: A Look At Race And Diversity In The Promo Industry

Recorded On: 07/14/2020

In this episode, PPB Presents: A Look At Race And Diversity In The Promo Industry with special guests, Esmeralda Anaya, marketing manager at Terry Town, and Bryan James, co-owner of distributor Corporate Specialty Insignia, along with moderator Kristina Valdez, associate editor of PPB. In this thoughtful 50-minute episode, PromoTalks dives into the issues of race and diversity. Listen as guests share their experiences with everyday discrimination and offer their insights into how the industry can become more diverse.

Esmeralda Anaya

Marketing Manager

Esmeralda Anaya is the marketing manager at Terry Town. Throughout her five years of experience in the promotional industry, she has created and executed advertising and content strategies to position Terry Town as a leader in the industry. As a recipient of numerous industry accolades and an active participant in industry conferences and events, she is a proud, bi-cultural professional who strives to create a positive impact in the world. She was named a PPB Rising Star in 2016.

Bryan James


Bryan James, a native of the great state of Louisiana, is co-owner of Corporate Specialty Insignia. Bryan has lived in Atlanta for the past 31 years with wife and business partner Kelly Brown James, daughter, Sydney, and son, Justin.   On May 1, 1993, Bryan James began his entrepreneurial walk of faith by focusing on client outcomes, solving problems, delivering value, exceeding client expectations layered with focusing on client experience in delivering measurable solutions. The James’s have survived the 9/11 impact on economy, the economic recession, a pandemic, industry changes and other business organizational restructuring. Corporate Specialty Insignia focuses on branding solutions and employee recognition. While known by the clients they keep, their focus remains on relationships.

Kristina Valdez (Moderator)

Associate Editor


Kristina Valdez is the associate editor of publications at PPAI since 2019. Kristina graduated from Baylor University in Waco, Texas where she worked with numerous publications to create compelling stories.


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