PPB Presents: Innovation: Why It’s Vital For A Thriving Business

Recorded On: 10/07/2020

In this week's episode of the PPAI PromoTalks podcast, "PPB Presents Innovation: Why It’s Vital For A Thriving Business," experts discuss the power innovation has to transform a business and disrupt an industry. Director of publications and editor at PPAI Tina Berres Filipski moderates this conversation with special guests, Vicki Ostrom, trend editor at SanMar Corporation and author of the new trends blog, Trendependent, and Jason Lucash, senior vice president marketing and innovation at HPG Brands. In this forward-thinking 45-minute discussion, guests dive into how businesses can benefit from innovation, why innovation should be a priority and where inspiration can come from. Listeners will leave with actionable first steps to cultivate and encourage more innovation in their companies.

Vicki Ostrom

Trend Editor

In her nine years working at SanMar, Trend Editor Vicki Ostrom has held two jobs. For the first four years, she was a senior designer working on apparel and then five years ago, she transitioned into her current role as full-time trend editor. She knows what it means when things are forecast to be the next big thing in style and fashion. Vicki is also the author of a new trends blog, Trendependent. Vicki Ostrom speaks the language of trends. She tells people where to look for inspiration and she gives advice to consumers and fellow employees alike on staying ahead of what will appeal to our customers.

Jason Lucash

Senior Vice President

At 10 years old, Jason Lucash started his first business. Today, Lucash is the senior vice president of marketing and innovation at HPG Brands. Lucash is the founder and CEO of Origaudio, eventually leading the company to acquisition by HPG Brands in 2018. He has been featured as Entrepreneur Magazine's "Entrepreneur of the Year,” on the Inc. 500 Fastest Growing Companies list five times and Time Magazine's "50 Best Inventions."

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Trendependent Blog