Sales That Create An Experience For Clients Series

This series of sessions focuses on sales and how to personalize the experience for clients. Sessions will include Diversity Opens Doors: Selling To Major Corporations And The Fortune 500, Virtual Showroom Means Personalized Sales, Ramp Your Business Mightily With "Give Back" University Engagement, How To Create Promotions That Make A Difference, Inexpensive Ways To Market Your Business.

  • Diversity Opens Doors: Selling To Major Corporations And The Fortune 500

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 12/02/2020 at 1:00 PM (CST)

    Today more than ever before, companies both large and small are realizing the value of buying their ad specialty products from distributorships that embody diversity. In fact, many Fortune 500 corporations are tasked with developing business relationships with under-represented ownership groups, including women, veterans, visible minorities, LGBT and others. To get in front of these potential buyers and take advantage of the huge growth opportunity, it’s vital to have your business officially certified. During this session with Kathy Cheng, you’ll discover the tools you need to have a fair opportunity to be considered for contracts and other purchasing requirements. Plus, you’ll hear why your choice of supplier partners that exemplify diversity can help your distributorship thrive in the years to come.

    Today more than ever before, companies both large and small are realizing the value of buying their ad specialty products from distributorships that embody diversity. In fact, many Fortune 500 corporations are tasked with developing business relationships with under-represented ownership groups, including women, veterans, visible minorities, LGBT and others. To get in front of these potential buyers and take advantage of the huge growth opportunity, it’s vital to have your business officially certified. During this session with Kathy Cheng, you’ll discover the tools you need to have a fair opportunity to be considered for contracts and other purchasing requirements. Plus, you’ll hear why your choice of supplier partners that exemplify diversity can help your distributorship thrive in the years to come.

    Kathy Cheng

    President and Founder

    Kathy Cheng is President of WS & Co., one of Canada's leading full-service apparel manufacturers, and the founder of its in-stock promotional apparel line, Redwood Classics Apparel. In addition to producing past Olympic apparel programs, Cheng’s high-quality apparel can be found at upscale, internationally renowned retailers across North America. With a growing presence in Japan and Europe, WS & Co. has combated offshore competition, putting Canada on the map as a leading destination for premium apparel manufacturing. A longtime champion of North American manufacturing, in 2016 Cheng received two honours that recognized and celebrated this fact: she was selected as a Supplier Woman of Distinction by the Advertising Specialty Institute® (ASI) and named to the MBE’s Who Rock list by Minority Business Entrepreneur Magazine. The recipient of CAMSC’s 2015 Supplier of the year award, Cheng was also one of three Canadians inducted into the 2014 EY Entrepreneurial Winning Women program. In 2013, she was named as one of Canada's Most Powerful Women: Top 100 Award winners. Finally, Cheng focuses on paying it forward to the next generation of Canadian designers with her role as a mentor and member of the Board of Directors for Toronto Fashion Incubator (TFI).

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Ramp Your Business Mightily with “Give Back” University Engagement

    Contains 4 Component(s), Includes Credits Recorded On: 02/19/2020

    This webinar will detail how “giving back” can become “getting back” in a surprising way. David Tate will detail the multiple ways that engaging with your local universities, or even prep schools and public high schools, can be a win-win for your business and will give you step by step “how to”.

    This webinar will detail how “giving back” can become “getting back” in a surprising way.  David Tate will detail the multiple ways that engaging with your local universities, or even prep schools and public high schools, can be a win-win for your business and will give you step by step “how to”.

    David Tate

    President and Chief Operations Officer, Signet Inc.

    David Tate is President and Chief Operations Officer for Signet, Inc., a promotional products industry outsource provider of branded merchandise and apparel specializing in designing and managing corporate “company store” programs and associated support services including a in house graphics and web team.  

    David was one of the founding members of PeerNet and has served on the board for the majority of PeerNet’s existence.  

    David’s industry involvement includes the PPEF Board of Directors and the PPAI Leadership Advisory Committee. He is a regular attendee of NALC and Product Responsibility Summit.  

    Signet is an active member of PPAMS and PeerNet as well as a member of the Distributor Advisory Council of QCA. Signet has repeatedly been placed in ASI and PPAI best places to work. Signet is a donor to the University of Memphis Tiger Scholarship Fund and sponsors a University of Memphis Fogelman School of Business needs-based scholarship. 

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    0.5 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • How To Create Promotions That Make A Difference

    Contains 3 Component(s), Includes Credits Recorded On: 05/13/2020

    Not only can promotional products be used to create a stellar campaign, but they can also change the world. David Betke shares with attendees how his company, Do Better Marketing, has used promotional products to help save a 65,000-acre forest, reduce carbon emissions in a city measurably, increase funding for women’s shelters and call attention to the global amphibian extinction crisis. During this seminar, you will see many examples of how Betke has used promotional products in conscious campaigns, and how you can create incredibly loyal fans—and employees—while making a difference in the world.

    Not only can promotional products be used to create a stellar campaign, but they can also change the world. David Betke shares with attendees how his company, Do Better Marketing, has used promotional products to help save a 65,000-acre forest, reduce carbon emissions in a city measurably, increase funding for women’s shelters and call attention to the global amphibian extinction crisis. During this seminar, you will see many examples of how Betke has used promotional products in conscious campaigns, and how you can create incredibly loyal fans—and employees—while making a difference in the world.

    David Betke

    Principal, Do Better Marketing

    David Betke is the principal of Do Better Marketing, a division of Avatar Brand Management Inc., a full-service, promotional marketing agency that helps clients define their difference, improve their pitch, and provide the moving parts of a campaign to promote magic. He is dedicated to helping those who give back, make a bigger difference. Betke’s campaigns have, thus far, helped save a 65,000-acre forest, reduce carbon emissions in a city measurably and helped recruit three senior-level engineers durign the height of a labor crisis. One campaign even generated a 4,000 percent return within six months, and recruited a couple of lifelong customers. Betke has personally been recognzied with seven national marketing awards for his work.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Inexpensive Ways To Market Your Business

    Contains 3 Component(s), Includes Credits Recorded On: 06/05/2020

    In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?” Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales? Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the marketing path you, as an promotional products professional can travel.

    In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?”  Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales?  Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the  marketing path you, as an promotional products professional can travel.

    Hank Yuloff

    Co-Owner

    Hank Yuloff is the co-owner of Yuloff Creative Marketing Solutions, which he co-owners with his wife, Sharyn. Yuloff Creative Marketing Solutions is a business coaching firm delivering traditional and technological marketing plans for small companies. Their company strives to find solutions for everything, from discovering the most profitable demographics to creating effective messaging and tactics, to solving employee headaches several times as year, as well as hold small-business breakthrough bootcamp intensives for audiences of up to 250. The couple has co-authored five best-selling books on marketing and human resources, and has co-hosted a weekly marketing podcast for more than four years. 

    Sharyn Yuloff

    Co-Founder

    When it comes to getting expert business help, Sharyn Yuloff offers a one-of-a-kind perspective. She is an online marketing and human resources expert, and is the co-founder of Yuloff Creative Marketing Solutions, a business coaching firm delivering traditional and technological marketing plans for small companies, which she owns with her husband, Hank. Their company strives to find solutions for everything, from discovering the most profitable demographics to creating effective messaging and tactics, to solving employee headaches several times ayear, as well as hold small-business breakthrough bootcamp intensives for audiences of up to 250. The couple has co-authored five best-selling books on marketing and human resources, and has co-hosted a weekly marketing podcast for more than four years. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Keeping Your Business 'Socially Connected' During Physical Distancing On LinkedIn

    Contains 3 Component(s), Includes Credits Recorded On: 04/08/2020

    In this webinar, Bill McCormick of Social Sales Link will talk about how we can stay socially connected (while practicing physical distancing!) with the power of LinkedIn! We'll take a look how to 'socially surround' our clients and prospects, how to engage with your existing relationships. The live session will be limited to a max of 100 participants, however the on-demand version will be available within 24 hours of the live session.

    We've all heard the new term "Social Distancing" and have felt the impact on our businesses.  With more of us (as well as our clients) working from home, it's become even harder to remain connected to our clients. In this webinar, Bill McCormick of Social Sales Link will talk about how we can stay socially connected (while practicing physical distancing!) with the power of LinkedIn! We'll take a look how to 'socially surround' our clients and prospects, how to engage with your existing relationships: clients, referral partners, prospects and COI's (centers of influence), and finally why a value-centric profile is so important in the current situation we find ourselves in.

    Bill McCormick

    Co-Owner

    Bill McCormick is co-owner of Team Creative Connections, and started in promotional products sales when he and his wife founded their company in 2013. McCormick quickly found the value of LinkedIn, first as a lead generator, and then to increase sales. Since then, they have attributed over $350,000 in sales to utilizing LinkedIn as part of their sales cycle. McCormick is passionate about the power of LinkedIn, and how, when coupled with the power of promotional products, can help distributors find leads and generate sales. McCormick recently joined the team of Social Sales Link, helping both individuals and sales teams leverage the power of social selling to attract, teach and engage targeted buyers.

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    1 Credit


    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.