Secret Weapons For The First Time Exhibitor

This webinar, led by Lisa DeJong, MAS, vice president of sales for Competitive Edge, will guide first-time exhibitors through The PPAI Expo experience, as seen through the eyes of a distributor sales rep. From understanding the alphabet soup of the industry pricing model to co-op advertising and marketing support, new suppliers will gain key insights to aid in successfully accessing the 20,000+ sales force of the promotional products industry. A few simple tips and tricks from the distributor perspective will go a long way in helping new suppliers navigate the overwhelming response they will receive as first-time Expo exhibitors.

Lisa DeJong, MAS

Vice President of Sales, Competitive Edge

Lisa DeJong, MAS, began her career in Iowa’s automotive accessory industry in the fields of human resources and credit management. She joined Stevensville, Michigan-based Competitive Edge in 2002 as a part-time account executive, where her newfound passion for the promotional products industry helped her launch a successful sales career. As vice president of sales, DeJong’s now focuses on sales leadership, vendor relations and key account management. From conceptualization to product creation to project fulfillment, her top priority is always customer satisfaction. She recognizes the intricacies of the supplier/distributor relationship and is committed to partnering with suppliers for the best possible outcome on each project. She is committed to promoting excellence in the industry and has achieved both CAS and MAS certifications.


1 Point

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Open to view video.
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Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
Certification Credit
1.00 CAS credit  |  No certificate available
1.00 CAS credit  |  No certificate available