Strategies for Advancing People of Color in the Promo Industry

This highly engaging discussion will focus on the importance of building diverse strategic alliances. The panelists will explore the process for building engagement that meets the business needs of communities of color in the promotional products industry.  Ethnic minorities are growing in the U.S. and they will represent up to $6.1 trillion in purchasing power by the year 2045 (U.S. Small Business Administration, 2007). This discussion will highlight the challenges of breaking through systematic barriers and share best practices for creating a diverse network while leveraging resources for successful engagement.

June Jenkins

Owner

CFJ Legacy Group

June Jenkins, has been in the promotional products industry since 1997. She is owner and chief idea officer at CFJ Legacy Group, a promotional marketing agency based in Plano, Texas. Jenkins enjoys working with clients on identifying the best solutions for their branding strategy. She thrives on creating connections and building strong relationships in the community and with her customers. 

Jenkins has a degree in math and computer science, and many consider her a nerd, but she begs to differ. Prior to starting her business, Jenkins spent more than 19 years in the IT industry as an engineer. She is currently president of the Collin County NAACP, a member of the Junior League of Collin County and the Plano Metro Rotary Club. 

She is a mom, friend and community advocate. When she’s not closing a deal, you may find her advocating at City Hall for businesses in the community or mixing up a new cocktail at home with her friends.


Cindy Tsuji

Senior Account Executive

Image Source

Cindy Tsuji is a senior account executive with Image Source in Kirkland, Washington, who discovered the promo industry after 20 years in corporate sales. She has a passion and love for hospitality, health care, being of service to others and spreading joy through thoughtfully crafted merchandise experiences. Committed to seeing a more diverse and inclusive promo industry in the future, she is a PromoKitchen volunteer, PPAI DEI Task Force member, and she leads Image Source’s DEI Council. A passionate global traveler and endurance athlete, she has completed a half marathon on all seven continents. If not traveling, running or in a hot yoga studio, she enjoys time with her dog Emi and supporting causes dear to her heart.

Bob McLean, CPA (Moderator)

Executive Vice President

PPAI

Bob McLean, CPA, is PPAI's executive vice president. He was hired in June 2008 as chief financial officer and is responsible for finance and administration, information technology and the Promotional Products Education Foundation. In October 2011, Bob was promoted to EVP and assumed responsibility for all revenue-producing products and services at PPAI. These include the business development, membership sales, trade shows, publications, and education and certification departments. Bob has an MBA in finance from the University of Miami in Florida and a bachelor's degree in accounting from Drexel University in Philadelphia. He is a member of the International Association of Exhibitions and Events and serves on its budget and finance committee. He is also a member of the American and Florida Institutes of Certified Public Accountants.

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Certification Credit
1.00 MAS credit  |  No certificate available
1.00 MAS credit  |  No certificate available