TAS Certification Course - Marketing Track

TAS Certification Course - Marketing Track

Included in this package is the 7 required TAS modules and the elective Introduction to Marketing module. Once you complete this coursework you will be able to answer basic questions about the promotional products industry, how it works, who the players are and set yourself up for success. 

  • Contains 1 Component(s)

    Welcome to the TAS program.

    Congrats on the start of your certification journey. This will give you an overview of what to expect from the program. 

    Jessica Gibbons-Rauch, MBA, CAS

    Manager, Professional Development Learning Programs

    PPAI

    Jessica-Gibbons-Rausch, MBA, is the Manager, Professional Development Learning Programs at PPAI.  She has over 15 years of experience working in the promotional products industry.  JGR was named a PPAI Rising Star in 2014, she has served on the board of PPAChicago and on the board of PromoKitchen.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits

    FInd out the basics of the promotional products industry

    This is the first module in the TAS Course. In this course you will learn what a promotional product is, the history of promotional products, an overview of the industry and how to build your promo-mercial. 


    This course is intended for individuals new to the promotional products industry with 3 years or less of experience. 

    Jessica Gibbons-Rauch, MBA, CAS

    Manager, Professional Development Learning Programs

    PPAI

    Jessica-Gibbons-Rausch, MBA, is the Manager, Professional Development Learning Programs at PPAI.  She has over 15 years of experience working in the promotional products industry.  JGR was named a PPAI Rising Star in 2014, she has served on the board of PPAChicago and on the board of PromoKitchen.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits

    Learn more about how our supply chain is connected and information flows.

    When you are new to the industry the supply chain can look very complex and confusing. In this module we will diagram the supply chain, review the members of the supply chain, explain what a PPAI number is and go over a pricing exercise. 


    This course is intended for individuals new to the promotional products industry with 3 years or less of experience. 

    Jessica Gibbons-Rauch, MBA, CAS

    Manager, Professional Development Learning Programs

    PPAI

    Jessica-Gibbons-Rausch, MBA, is the Manager, Professional Development Learning Programs at PPAI.  She has over 15 years of experience working in the promotional products industry.  JGR was named a PPAI Rising Star in 2014, she has served on the board of PPAChicago and on the board of PromoKitchen.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits

    Learn more about how our supply chain is connected and information flows.

    Where are purchases made and how are products used by end users? This module will show you where merchandise is used by end buyers. In this module we will review:

    • Where are promotional products used?
    • How are products purchased? 
    • Who are the buyers?


    This course is intended for individuals new to the promotional products industry with 3 years or less of experience. 

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits

    Learn more about how our supply chain is connected and information flows.

    Art and decoration is the backbone of our industry. Understanding the basic processes of decoration and how art is set will help you be able to better explain these techniques. In this module we will review:

    • What to look for in art files
    • Common decoration techniques
    • Forward-thinking art ideas
    • Brand protection


    This course is intended for individuals new to the promotional products industry with 3 years or less of experience. 

    Jessica Gibbons-Rauch, MBA, CAS

    Manager, Professional Development Learning Programs

    PPAI

    Jessica-Gibbons-Rausch, MBA, is the Manager, Professional Development Learning Programs at PPAI.  She has over 15 years of experience working in the promotional products industry.  JGR was named a PPAI Rising Star in 2014, she has served on the board of PPAChicago and on the board of PromoKitchen.

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits

    Corporate and Product Responsibility Introduction

    Corporate responsibility and product responsibility are priorities for the promotional products industry. In this introduction you will learn more about product responsibility, sustainability and our LEAD program. 

    This course is intended for individuals new to the promotional products industry with 3 years or less of experience. 

    Jessica Gibbons-Rauch, MBA, CAS

    Manager, Professional Development Learning Programs

    PPAI

    Jessica-Gibbons-Rausch, MBA, is the Manager, Professional Development Learning Programs at PPAI.  She has over 15 years of experience working in the promotional products industry.  JGR was named a PPAI Rising Star in 2014, she has served on the board of PPAChicago and on the board of PromoKitchen.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits

    Navigating the product side of the business for new industry members.

    Finding products can be one of the hardest parts to learn in this industry. In this module you will learning how to embrace the variety of products available, some top selling products, resources for researching, information on in person shows, working with supplier reps and tips for quick quotes. 

    This course is intended for individuals new to the promotional products industry with 3 years or less of experience. 

    Jessica Gibbons-Rauch, MBA, CAS

    Manager, Professional Development Learning Programs

    PPAI

    Jessica-Gibbons-Rausch, MBA, is the Manager, Professional Development Learning Programs at PPAI.  She has over 15 years of experience working in the promotional products industry.  JGR was named a PPAI Rising Star in 2014, she has served on the board of PPAChicago and on the board of PromoKitchen.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits

    Navigating the product side of the business for new industry members.

    Purchase orders are how business flows in the supply chain. In this module you will learn:

    • What is a purchase order?
    • Types of purchase order execution
    • Purchase order details
    • Purchase order tracking systems

    This course is intended for individuals new to the promotional products industry with 3 years or less of experience. 

    Jessica Gibbons-Rauch, MBA, CAS

    Manager, Professional Development Learning Programs

    PPAI

    Jessica-Gibbons-Rausch, MBA, is the Manager, Professional Development Learning Programs at PPAI.  She has over 15 years of experience working in the promotional products industry.  JGR was named a PPAI Rising Star in 2014, she has served on the board of PPAChicago and on the board of PromoKitchen.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 1 Component(s)

    Once you have completed all education within the Trained Advertising Specialist program please complete this application. Once the application is completed and approved your TAS will be added to your transcript.

    Once you have completed all education within the Trained Advertising Specialist program please complete this application. Once the application is completed and approved your TAS will be added to your transcript.

  • Contains 3 Component(s), Includes Credits

    In this module we will review how to start your marketing career in the promotional products industry. This is an elective for the TAS program.

    In this module we will discuss the following learning objectives:

    • Understand your company’s brand
    • Understanding your audience
    • Organizing your execution strategy
    • Manage your return on marketing investment

    Jessica Gibbons-Rauch, MBA, CAS

    Manager, Professional Development Learning Programs

    PPAI

    Jessica-Gibbons-Rausch, MBA, is the Manager, Professional Development Learning Programs at PPAI.  She has over 15 years of experience working in the promotional products industry.  JGR was named a PPAI Rising Star in 2014, she has served on the board of PPAChicago and on the board of PromoKitchen.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.