Tech Week 2020: Are Your Email Campaigns Working? Analyzing the Numbers

Recorded On: 09/25/2020

It’s incredibly important to understand your email campaign’s numbers, but especially right now. As the most effective way to reach your customers when you can’t meet face-to-face, email analytics help you see what is working and where adjustments are needed. Join Bille Forman, Director of Marketing, SAGE, as you learn the best way to analyze and track your emails so you can develop a formula that ensures a successful campaign - every single time you click on send.

Bille Forman (Moderator)

Director of Marketing

Bille began at SAGE in 2007 where she is responsible for the development and execution of marketing and public relations initiatives as well as all corporate tradeshows and events. She graduated from Morningside College in Sioux City, IA with a degree in business administration. She has been a PPAI volunteer for many years and is currently serving on the PPAI Research Committee. She is a lover of technology, marketing, creative people, and being inspired through travel, hard work, coffee and dogs.

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