The Importance Of Retail And Brands: Trends And Their Impact On Promotional Products Innovation

Recorded On: 10/03/2018

If you’re looking for products that resonate with clients, retail brands provide the quality and recognition that make a great impression. This webinar from Melissa Ralston, vice president, marketing at BIC Graphic USA, explores the value that retail brands bring to the promo industry—from high perceived value to additional confidence in product safety. Learn why branded products are important to customers, which vertical markets and demographics are most interested in retail brands, and how to capitalize on retail brand recognition to increase sales.

This session is sponsored by Bic Graphic


Melissa Ralston

Chief Marketing Officer

Melissa Ralston, chief marketing officer with BIC Graphic, has 17 years of brand management, communications and product development experience within promotional products, advertising and corporate settings. She began her career with BIC Graphic in 2003 and has been an integral member of the management team, guiding the definition of the BIC Graphic brand since 2015. 


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Certification Credit
0.50 CAS credits  |  No certificate available
0.50 CAS credits  |  No certificate available