The Power Of Retail Brands As Promotional Products

Includes a Live Event on 10/03/2018 at 2:00 PM (EDT)

If you’re looking for products that resonate with clients, retail brands provide the quality and recognition that make a great impression. This webinar from Melissa Ralston, vice president, marketing at BIC Graphic USA, explores the value that retail brands bring to the promo industry—from high perceived value to additional confidence in product safety. Learn why branded products are important to customers, which vertical markets and demographics are most interested in retail brands, and how to capitalize on retail brand recognition to increase sales.

This session is sponsored by Bic Graphic


Melissa Ralston

Vice President of Marketing

Melissa Ralston, vice president, marketing with BIC Graphic USA, has 17 years of brand management, communications and product development experience within promotional products, advertising and corporate settings. She began her career with BIC Graphic in 2003 and has been an integral member of the management team, guiding the definition of the BIC Graphic brand since 2015. 


1 Point


Desktop View Of The Webinar
10/03/2018 at 2:00 PM (EDT)   |  60 minutes
10/03/2018 at 2:00 PM (EDT)   |  60 minutes Please note it will open in a new window. Please do not close the session launch page. Please make sure your pop-up blocker is turned off in order to access the session once you select it. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
Certification Credit
1.00 CAS credit  |  No certificate available
1.00 CAS credit  |  No certificate available