The Power Of Retail Brands As Promotional Products
Includes a Live Event on 10/03/2018 at 2:00 PM (EDT)
If you’re looking for products that resonate with clients, retail brands provide the quality and recognition that make a great impression. This webinar from Melissa Ralston, vice president, marketing at BIC Graphic USA, explores the value that retail brands bring to the promo industry—from high perceived value to additional confidence in product safety. Learn why branded products are important to customers, which vertical markets and demographics are most interested in retail brands, and how to capitalize on retail brand recognition to increase sales.
This session is sponsored by Bic Graphic
Vice President of Marketing
Melissa Ralston, vice president, marketing with BIC Graphic USA, has 17 years of brand management, communications and product development experience within promotional products, advertising and corporate settings. She began her career with BIC Graphic in 2003 and has been an integral member of the management team, guiding the definition of the BIC Graphic brand since 2015.