Trade Show Supplier Best Practices Series

This series of session for suppliers includes best practices for trade shows. Sessions will include: 5 Parts of an Effective Post-Show Plan, The Exhibit Clinic: How To Get Better Results At Trade Shows, the Art of Trade Show Marketing: From Booth to Boothmanship: A How To Guide For Suppliers, Choosing Promotional Products For Trade Shows: Beyond Giving Out "Stuff". 

  • Choosing Promotional Products For Trade Shows: Beyond Giving Out “Stuff”

    Contains 3 Component(s), Includes Credits Recorded On: 11/19/2019

    ​As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. Join Rama Beerfas, MAS, CTSM for this webinar that will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.

    As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. Join Rama Beerfas, MAS, CTSM for this webinar that will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.


    Key Takeaways:
    1.    Rama’s five rules for trade-show promotional products.
    2.    Read the contract—make sure your promotion is show-approved.
    3.    ROI/ROO with promo products at trade shows—yes, it’s possible!
    4.    Gamification of promo products in a trade-show/event venue.

    Rama Beerfas, MAS, CTSM

    Chief Solutions Specialist, Lev Promotions

    Rama Beerfas, MAS, CTSM, is the chief solutions specialist of San Diego, California-based Lev Promotions, a promotional marketing consulting company founded in 2002. Lev Promotions' three areas of expertise include promotional products, trade-show marketing and event marketing. The recommended products and services integrate client branding, goals and target market demographics using a holistic marketing approach.

    Beerfas’ professional background includes extensive work in retail, banking, hospitality management and the nonprofit sectors. She earned a bachelor’s degree in Spanish from Cal State, Northridge, and a bachelor’s degree in hospitality management from the University of Nevada, Las Vegas. Beerfas also earned her Master Advertising Specialist (MAS) certification from PPAI in 2017 and is received her CTSM (Certified Trade Show Marketer) through Exhibitor in 2019.

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    1 Credit

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  • The 5 Parts Of An Effective Post-Show Plan

    Contains 3 Component(s), Includes Credits Recorded On: 01/20/2016

    After exhibiting at a trade show like PPAI Expo or Expo East, you may feel exhausted, inspired or both. However, before you close the book on your event participation, remember that your exhibiting responsibilities extend beyond the trade show floor. In this session, we’ll explore the five parts of an effective post-show plan so that you can use them to make the most of your participation in PPAI Expo, PPAI Expo East, and future events.

    Join Robyn Davis for this session on the 5 parts of an effective post-show plan. After exhibiting at a trade show like PPAI Expo or Expo East, you may feel exhausted, inspired or both. However, before you close the book on your event participation, remember that your exhibiting responsibilities extend beyond the trade show floor. In this session, we'll explore the five parts of an effective post-show plan so that you can use them to make the most of your participation in PPAI Expo, PPAI Expo East, and future events.

    Robyn Davis

    Trade-show Strategy Specialist

    Robyn Davis is a trade-show strategy specialist and the owner of When I Need Help (WINH). She teaches companies in a variety of industries how to make their participation in trade shows across North America even more worthwhile by providing training, evaluation, and consulting services focused on the right trade show sales and marketing strategies.

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    1 Point

  • CAS: Distributor and Supplier Communications Best Practices

    Contains 6 Component(s), Includes Credits Recorded On: 04/25/2018

    This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duffy, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service.

    This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duffy, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service. 

     

    Christopher Duffy, MAS

    Senior Vice President of Marketing

    Christopher Duffy, MAS is the Director of Marketing for Top 40 Supplier Ariel Premium Supply. A 25 year industry veteran, Christopher is a long-time award winning speaker for PPAI on a variety of key industry and business topics, including supplier/distributors relations, time management, business writing and strategic planning. Christopher has been honored with PPAI’s Distinguished Service Award, served on the PPEF Board of Trustees and holds 2 masters degrees.

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    1 Point