Trained Advertising Specialist Package

Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry. Participants will earn the Trained Advertising Specialist (TAS) certificate once the 5 sessions have been completed. The TAS Certificate is required prior to starting the Certified Advertising Specialist (CAS) Certification program.  

 

  • TAS: Product Safety Basics

    Contains 6 Component(s), Includes Credits Recorded On: 11/01/2017

    The consumer products market is becoming increasingly regulated and subject to scrutiny by many government agencies and consumer groups.This course introduces promotional products professionals to the Consumer Product Safety Improvement Act (CPSIA), specific regulations concerning promotional products and other mandatory and voluntary standards. This course is required to attain the TAS certification, but attendees do not need to pursue a TAS to attend this session.

    Join Anne Stone for the Product Safety Basics. The consumer products market is becoming increasingly regulated and subject to scrutiny by many government agencies and consumer groups. In the changing market landscape, awareness and compliance are critical to the success of industry companies and professionals. This course introduces promotional products professionals to the Consumer Product Safety Improvement Act (CPSIA), specific regulations concerning promotional products and other mandatory and voluntary standards. This course is required to attain the TAS certification, but attendees do not need to pursue a TAS to attend this session. This course contains information regarding United States regulations, laws and standards, specifically. For more info on this session please download the Presentation PDF and for more info please watch the Prop 65 and State Regulations webinar. 

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

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    1.5 Point

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  • TAS: Expo 2021: New To The Industry Navigation

    Contains 5 Component(s), Includes Credits

    This presentation with Dennis Klum will help suppliers, business services and distributor professionals who are new to the industry shorten their learning curve. In this session, participants will get a crash course on pricing and strategies, supply chain options, market potential, creative decoration, trend preparedness and highlight all the resources available to our members. Participants will learn mind opening takeaways, limitless potential, and introduction to resources including PPAI, Regional Associations, and more. This session is one of the Trained Advertising Specialist (TAS) required courses for the TAS Certificate.​

    This presentation with Dennis Klum will help suppliers, business services and distributor professionals who are new to the industry shorten their learning curve. In this session, participants will get a crash course on pricing and strategies, supply chain options, market potential, creative decoration, trend preparedness and highlight all the resources available to our members. Participants will learn mind opening takeaways, limitless potential, and introduction to resources including PPAI, Regional Associations, and more. This session is one of the Trained Advertising Specialist (TAS) required courses for the TAS Certificate.

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    0.5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • TAS: The Future of Print

    Contains 4 Component(s), Includes Credits Recorded On: 10/28/2020

    Join this session with Stephanie Drago and a panel of print experts including Sadie Whiting, Amanda Vogel, and Mark Kral, as they discuss where print is headed what the future may look like. This panel session will give you tips and ideas on how to profit with print and drive your sales growth. This session will touch on three key areas: 1. Where are the print opportunities? 2. How do you get started selling print? We will discuss ideas on who to approach and how to ask. 3. Who is buying print? We will talk about the three top industries buying print. This session is sponsored by Navitor.

    Join this session with Stephanie Drago and a panel of print experts including Sadie Whiting, Amanda Vogel, and Mark Kral, as they discuss where print is headed what the future may look like. This panel session will give you tips and ideas on how to profit with print and drive your sales growth.  This session will touch on three key areas:
    1.    Where are the print opportunities?  
    2.    How do you get started selling print?  We will discuss ideas on who to approach and how to ask.
    3.    Who is buying print?  We will talk about the three top industries buying print.

    This session is sponsored by

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    Stephanie Drago

    Director of Marketing

    Stephanie Drago, Director of Marketing.  Stephanie has 20 years in marketing, ecommerce, and all things digital. She’s a visionary and energetic leader with strong background in results-driven marketing and data analysis to promote innovation in product design.



    Amanda Vogel

    Senior Account Executive

    Amanda Vogel, Senior Account Executive at Navitor. Amanda has been with Navitor for 12 years and helps with education initiatives to ensure understanding and access across all of Navitor and its Affiliates. She helps our distributors identify new customer opportunities utilizing multiple product options to implement mutually profitable programs.

    Sadie Whiting

    Senior Strategic Account Manager

    Sadie Whiting, Senior Strategic Account Manager and a Label Expert with over 17 years of experience with Label Works in the industry. She is passionate about helping resellers and manufacturers achieve sales growth by providing consultative expertise.

    Mark Kral

    Stationary Sales Manager

    Navitor Stationery Sales Manager.  Mark has 14 years of various experience with Navitor, from Operations, Product Management to Sales there is very little that he doesn’t know about print.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • TAS: Imprint and Application Process

    Contains 6 Component(s), Includes Credits Recorded On: 03/14/2018

    Join Marshall Atkinson for this session and learn ten methods of the imprint and application processes for promotional product campaigns.

    Join Marshall Atkinson for this session and learn ten methods of the imprint and application processes for promotional product campaigns. 

    Marshall Atkinson

    Product Manager, Blogger, and Speaker

    Marshall Atkinson owns Atkinson Consulting. He is also is the host of The Big Idea, an industry podcast that focuses on best industry practices for shops and is published on the second and fourth Thursday of every month.

    Atkinson frequently contributes to industry trade magazines and speaks at trade shows. He shares relevant content through the blogs, videos, webinars, and live events. 

     

     

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    1 Point

  • TAS: Roadmap To The Supply Chain

    Contains 6 Component(s), Includes Credits Recorded On: 02/21/2018

    Join Christopher Duffy, MAS for this session as he explains the supply chain of the promotional products industry and the various roles of suppliers and distributors. If you are new to the industry this is the session for you!

    Join Christopher Duffy, MAS for this session as he explains the supply chain of the promotional products industry and the various roles of suppliers and distributors. If you are new to the industry this is the session for you!

    Christopher Duffy, MAS

    Senior Vice President of Marketing

    Christopher Duffy, MAS is the Director of Marketing for Top 40 Supplier Ariel Premium Supply. A 25 year industry veteran, Christopher is a long-time award winning speaker for PPAI on a variety of key industry and business topics, including supplier/distributors relations, time management, business writing and strategic planning. Christopher has been honored with PPAI’s Distinguished Service Award, served on the PPEF Board of Trustees and holds 2 masters degrees.

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    0.5 Point

  • Trained Advertising Specialist Certificate (TAS) Package Application

    Contains 2 Component(s)

    Once you have completed all education within the Trained Advertising Specialist program please complete this application. Once the application is completed and approved your TAS will be added to your transcript.

    Once you have completed all education within the Trained Advertising Specialist program please complete this application. Once the application is completed and approved your TAS will be added to your transcript.

    Once you have completed the education sessions an the application. The Trained Advertising Specialist Certification (TAS) will be added to your transcript and your certificate will be sent to you upon a successful review of your application. If you have any questions please email certification@ppai.org.