VIDEO + PRINT +PROMO - Your Complete Guide to Video Books and Brochures
Learn about video brochures—the latest trend in promotions and marketing. In this session hosted by Robert Kenehan, president of Digital Book Printers, you will learn how video brochures combine the top features of video, printing and promotional product technologies, and how to effectively market this video brochures to your clients.
During this session, you will become knowledgeable on how video brochures work, the standard options available and the enhancements that can be added. You will become an expert on screen and carrier size, navigation, capacity, loading, packaging and cover options, and will become familiarized with how video brochures are used in B2B and B2C applications, along with future trends and the environmental impact. Numerous product photos and examples will be shown throughout, followed by a Q&A session.
President, Digital Book Printers
Robert Kenehan, President of Digital Book Printers has been active in commercial printing and promotional products throughout his career. Upon graduating from Northern Illinois University in 1983 with a marketing degree, he started in print sales with Wallace Computer Services, now a division of RR Donnelley. In 1987, Kenehan received his Certified Forms Consultant designation and joined Design Business Forms, a Chicago-based commercial printing and business forms distributor. Over the years, Kenehan helped grow the business as their vice president of sales. In 2001, Kenehan purchased the company and DBP Communications was formed, which later grew to include full graphic design, direct mail, fulfillment and promotional products capabilities.
Starting in 2010, Kenehan and his team developed a line of proprietary, high security, printed checks, which have virtually eliminated counterfeit fraud within money services businesses issuing more than 20 million money orders annually. In the past few years he witnessed the global trend toward video-based custom printed promotional products, and in 2017,the Digital Book Printers division was formed to provide factory-direct, custom-printed video brochures exclusively through PPAI, ASI and other printing resellers.
In his spare time, Kenehan enjoys volunteering with his local rotary club, is active on nonprofit boards and performs in several musical groups, including Lake County Symphony Orchestra, Waukegan Symphony and Lake Forest Civic Orchestras.
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