Virtual Product Responsibility Summit 2020: What You Say Matters

Recorded On: 09/18/2020

Marketing claims shape a company’s identity and can set it apart from the competition. If a claim is not truthful, you could be in trouble. The Federal Trade Commission will take action against companies making untruthful claims—particularly related to COVID-19 and greenwashing statements. In this session you will receive a seven-point checklist to help companies ensure marketing claims stand up to the principles enforced by the FTC. This session will qualify as an elective for the Product Safety Awareness initiative and is as an elective for the Product Safety Awareness initiative.

Lesley Fair

Senior Attorney with the Federal Trade Commission's Bureau of Consumer Protection

Lesley Fair is a Senior Attorney with the Federal Trade Commission's Bureau of Consumer Protection, where she has represented the FTC in numerous investigations of false advertising and fraud. She now specializes in industry education and blogs at the FTC's Business Center.

Lesley graduated from the University of Notre Dame and received a J.D. from the University of Texas School of Law. She clerked for United States District Judge Fred Shannon of the Western District of Texas and served as staff counsel to the United States Court of Appeals for the Fifth Circuit in New Orleans. Before coming to the FTC, she practiced criminal law and appeared before the Supreme Court of the United States inMurray v. Carrier.

1 Point

1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.