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SAGE Show

11 Results

  • TAS: Get In Touch! Grow Your Business And Build Your Brand

    Contains 5 Component(s), Includes Credits

    This session will focus on how to create and leverage many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn to create remarkable content that gets noticed and produces results.

    This session with Kim Todora, will focus on how to create and leverage many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn to create remarkable content that gets noticed and produces results.

    Kim Todora

    Public Relations and Buyer Outreach Manager for PPAI

    Kim R. Todora is responsible for the direction of comprehensive integrated communications and public relations strategies and implementation, buyer-targeted industry branding, media relations, social media, collegiate and buyer outreach, trade-shows and industry awareness programs such as Promotional Products Work! Week, the ADvocate program and promotionalproductswork.org (dot org). Kim is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA) and Direct Marketing Association (DMA) and represents PPAI on the organizing committee for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce. Prior to PPAI, Kim owned a marketing communications agency specializing in advertising, branding, public relations and cause marketing for more than 11 years. As a creative marketing strategist with more than 33 years' experience in advertising and public relations with Bozell, J. Walter Thompson and The Todora Group, she has created communications, branding and sales success for a variety of clients including American Airlines, Chili's, Don Pablo's, Texas Tornado Hockey, The Arena Group, Williams Communications, Doskocil Pet Products, BusyBody Home Fitness, Larry's Shoes, Mariner Health, The Mansion on Turtle Creek, E-Systems/Raytheon, March of Dimes, Mothers Against Drunk Driving, Ronald McDonald House, and many others.

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    0.5 Points

  • Trained Advertising Specialist Package

    Contains 6 Product(s)

    Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry.

    Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry. Participants will earn the Trained Advertising Specialist (TAS) certificate once the 5 sessions have been completed. The TAS Certificate is required prior to starting the Certified Advertising Specialist (CAS) Certification program.  

  • Certified Advertising Specialist (CAS) Package

    Contains 27 Product(s)

    Get all your sessions registered in one-stop shopping style and complete at your own pace!

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • SAGE Show 2018: New Prop 65 Requirements

    Contains 3 Component(s), Includes Credits Recorded On: 08/30/2018

    Big changes to Prop 65 take effect in August, and those changes could affect your company’s bottom line. This session will examine the new standards for Prop 65 compliance and provide essential tools to protect your business. This session will qualify as an elective for the Product Safety Awareness initiative.

    Big changes to Prop 65 take effect in August, and those changes could affect your company’s bottom line. This session will examine the new standards for Prop 65 compliance and provide essential tools to protect your business. This session will qualify as an elective for the Product Safety Awareness initiative. 

    Maurice Norris

    Public Affairs Manager

    Maurice is the public affairs manager for PPAI. He monitors legislative and regulatory developments affecting the promotional products industry. Maurice also assists members with compliance challenges facing their businesses and helps them advocate for their companies with various aspects and levels of government. Maurice also serves on the board of the Graphic Communications Workforce Coalition.

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    .5 Point

  • SAGE Show 2018: Tax Reform And What It Means For The Promo Products Industry

    Contains 3 Component(s), Includes Credits Recorded On: 08/30/2018

    The stepped-up basis, incentives, and treatment for pass-through entities were all hot topics while Congress debated legislation to change the Internal Revenue Act in 2017. Join Maurice Norris for this session and find out what the biggest overhaul of the tax code in the past 30 years means for your business. This session will qualify as an elective for the Product Safety Awareness initiative.

    The stepped-up basis, incentives, and treatment for pass-through entities were all hot topics while Congress debated legislation to change the Internal Revenue Act in 2017. Join Maurice Norris for this session and find out what the biggest overhaul of the tax code in the past 30 years means for your business. This session will qualify as an elective for the Product Safety Awareness initiative. 

    Maurice Norris

    Public Affairs Manager

    Maurice is the public affairs manager for PPAI. He monitors legislative and regulatory developments affecting the promotional products industry. Maurice also assists members with compliance challenges facing their businesses and helps them advocate for their companies with various aspects and levels of government. Maurice also serves on the board of the Graphic Communications Workforce Coalition.

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • SAGE Show 2018: Maximize Your Sales Activity: Accomplishing Sales Objectives Through High Payout Activities

    Contains 3 Component(s), Includes Credits Recorded On: 08/30/2018

    Selling is developing and nurturing relationships. Participants will learn how to remove the psychological shield that keeps the prospect from buying and learn how to change their focus to results and activity.

    Selling is developing and nurturing relationships.  Participants will learn how to remove the psychological shield that keeps the prospect from buying and learn how to change their focus to results and activity. 

    Steve A. Klein

    Owner, Author and Speaker

    Steve Klein speaks and facilitates internationally about the psychology of professional performance, productivity and results. He conducts high-energy, high-impact sessions designed to engage participants with leadership, sales and success skills to take away and use immediately.

    Klein is a regular contributor to Fox News Radio and has produced televised leadership training. Steve is also the author of Sell When You See the Whites of Their Eyes, serves as CEO of the Professional Development Center and is the host of PlayMakers Talk Show on Dallas/Fort Worth's 770 KAAM radio.

    CAS-Apprvd.jpg

    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • SAGE Show 2018: Stuck in a Rut? Get Your Business Re-energized Fast!

    Contains 3 Component(s), Includes Credits Recorded On: 08/30/2018

    Whether you’ve been in the promotional products industry for one year or 20 years, it’s easy to get complacent and even worse a slump. Being able to re-energize, reinvent yourself and get that success train back on track is imperative in today’s industry. Learn techniques to get your business back on track.

    Whether you’ve been in the promotional products industry for one year or 20 years, it’s easy to get complacent and even worse a slump. Being able to re-energize, reinvent yourself and get that success train back on track is imperative in today’s industry. Learn techniques to get your business back on track.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • SAGE Show 2018: Sales Is A Contact Sport: Are You Top Of Mind With Your Client?

    Contains 3 Component(s), Includes Credits Recorded On: 08/30/2018

    In today’s highly competitive promotional products industry you need to be the first person your client thinks of when they have a project. Being top of mind with them can be the difference between being good and being a superstar sales professional. Learn techniques on how to always be on top of your client’s mind.

    In today’s highly competitive promotional products industry you need to be the first person your client thinks of when they have a project. Being top of mind with them can be the difference between being good and being a superstar sales professional. Learn techniques on how to always be on top of your client’s mind.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

    CAS-Apprvd.jpg

    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • SAGE Show 2018: Be More Competitive And Add Value With Safety Performance Improvement Programs

    Contains 3 Component(s), Includes Credits Recorded On: 08/30/2018

    Many of your customers are realizing the impact of safety performance improvement programs on their bottom-line results. By focusing on safety behaviors, incorporating safety training reinforcement and recognizing employees for improving safety performance, Companies are able to increase safety compliance and awareness on the job. This session shares tips for creating a safety program that produces significant results.

    Many of your customers are realizing the impact of safety performance improvement programs on their bottom-line results. By focusing on safety behaviors, incorporating safety training reinforcement and recognizing employees for improving safety performance, Companies are able to increase safety compliance and awareness on the job. This session shares tips for creating a safety program that produces significant results.

    Roger Thomas

    Vice President of Business Development

    Roger Thomas is vice president of business development for Partners For Incentives. Thomas has extensive experience in employee recognition, safety, and sales and marketing of recognition and award programs with large and small companies. Thomas has delivered presentations to safety associations and groups, as well as organizations in the mining and construction industries. Thomas has also served on the board of Promotional Products Association Southwest.

    CAS-Apprvd.jpg

    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • SAGE Show 2018: Implicit (Unconscious) Bias Overview

    Contains 3 Component(s), Includes Credits

    Implicit bias refers to attitudes and stereotypes that affect our understanding, actions and decisions in an unconscious—often negative—manner. These biases are activated involuntarily and without our awareness or intentional control. We’ve all heard people say: “that’s not me;” “that’s not who I am;” “I would never do something like that.” But evidence shows that this is who we are, albeit unintentionally. The fact that these biases are unconscious makes it all the more challenging to overcome them. Join Dr. Riley Harvill for this session as he discusses how to overcome implicit bias, including first steps such as stereotype replacement, individuation, perspective taking and contact.

    Implicit bias refers to attitudes and stereotypes that affect our understanding, actions and decisions in an unconscious—often negative—manner. These biases are activated involuntarily and without our awareness or intentional control. We’ve all heard people say:  “that’s not me;”  “that’s not who I am;” “I would never do something like that.” But evidence shows that this is who we are, albeit unintentionally. The fact that these biases are unconscious makes it all the more challenging to overcome them. Join Dr. Riley Harvill for this session as he discusses how to overcome implicit bias, including first steps such as stereotype replacement, individuation, perspective taking and contact.

    Dr. Riley Harvill

    Dr. Riley Harvill is a co-founder and principal consultant of The HarBeck Company, a coaching/learning firm.  He has thirty-five years of consulting/coaching experience with publicly traded organizations as well as public safety agencies.  He specializes in the use of assessments for executive coaching, hiring, and organizational development.   He has lectured extensively in the areas of implicit bias and harassment. In the initial part of his career, Dr. Harvill was a tenured professor of counseling psychology at several U.S. universities as well as the Hong Kong University and the Polish Institute of Computer Technology.  He has published four books and numerous journal articles related to improving human relationships and increasing productivity. In 2016, Riley co-founded LeaderSelect with Frisco, Texas police chief Todd Renshaw (ret).  The focus of LeaderSelect is on promotional testing in law enforcement and fire.  

    CAS-Apprvd.jpg

    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.