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SAGE Show

20 Results

  • CAS: Improve Listening Skills to Increase Sales In 30 Minutes

    Contains 4 Component(s), 0.50 credits offered

    This session will help attendees dramatically improve their face-to-face selling skills by improving their listening skills. This session will give tips on how to prepare for a sales presentation and what you need to know and do before you go. Participants will learn the difference between asking and listening vs. telling, how to engage, and more!

    Cash Nickerson discusses how to help attendees dramatically improve their face-to-face selling skills by improving their listening skills. This session will give tips on how to prepare for a sales presentation and what you need to know and do before you go. Participants will learn the difference between asking and listening vs. telling, how to engage, and more!

    Cash Nickerson

    Author

    Author of "Listening as a Martial Art"

    CAS-Apprvd.jpg

    0.5 Points

  • SAGE Show 2017: Strategy: Branded vs Private Label

    Contains 3 Component(s), 0.50 credits offered

    Did you know the smallest print location can have the biggest impact? This is a branding business, plain and simple. Provide more value, retain more clients, and keep your competition in the dark through the use of Adam Walterscheid’s private label strategy.

    Did you know the smallest print location can have the biggest impact? This is a branding business, plain and simple. Provide more value, retain more clients, and keep your competition in the dark through the use of Adam Walterscheid’s private label strategy.

    Adam Walterscheid

    President and CEO

    Adam Walterscheid is president and CEO of T-Shirt Tycoon Solutions, a Dallas, Texas-based supplier and screen printer of custom apparel. Prior to founding T-Shirt Tycoon, Walterscheid founded PXP Solutions. He was one of the first screen printers in the U.S. to introduce soft-hand water-base/discharge printing to corporate markets.

    Walterscheid is author and presenter of “The Basic Language of Screen Printing 101,” a  certified curriculum for designer and retail buyers working with retailer JCPenney. Additionally, he has served as a speaker for distributors Staples Promotional Products, Jack Nadel, Inc., Axis Promotions and Harvey-Daco.

     

    CAS-Apprvd.jpg

    0.5 Points

  • SAGE Show 2017: Reality On A Garmet

    Contains 3 Component(s), 0.50 credits offered

    Every penny spent on promotional products is an investment. How do you calculate the return for your client? Adam Walterscheid will walk you through a simple and effective way to capture the highest number of quality impressions through the use of well-engineered promotional wearables.

    Every penny spent on promotional products is an investment. How do you calculate the return for your client? Adam Walterscheid will walk you through a simple and effective way to capture the highest number of quality impressions through the use of well-engineered promotional wearables.

    Adam Walterscheid

    President and CEO

    Adam Walterscheid is president and CEO of T-Shirt Tycoon Solutions, a Dallas, Texas-based supplier and screen printer of custom apparel. Prior to founding T-Shirt Tycoon, Walterscheid founded PXP Solutions. He was one of the first screen printers in the U.S. to introduce soft-hand water-base/discharge printing to corporate markets.

    Walterscheid is author and presenter of “The Basic Language of Screen Printing 101,” a  certified curriculum for designer and retail buyers working with retailer JCPenney. Additionally, he has served as a speaker for distributors Staples Promotional Products, Jack Nadel, Inc., Axis Promotions and Harvey-Daco.

     

    CAS-Apprvd.jpg

    0.5 Points

  • SAGE Show 2017: How to Advance Your Career to the Next Level

    Contains 3 Component(s), 0.50 credits offered

    This session will help attendees think about their careers and what they can do to advance and succeed in a competitive, always changing landscape. This session will give tips on how to find a mentor, when to go a step beyond, the value of curiosity, and motivation.

    This session will help attendees think about their careers and what they can do to advance and succeed in a competitive, always changing landscape. This session with Cash Nickerson will give tips on how to find a mentor, when to go a step beyond, the value of curiosity, and motivation.

    Cash Nickerson

    Author

    Author of "Listening as a Martial Art"

    CAS-Apprvd.jpg

    0.5 Points

  • Learning How to Sell Your Deal, Become an Effective Negotiator

    Contains 3 Component(s), 0.50 credits offered

    This session will help attendees dramatically improve their negotiation skills and outcomes by answering 7 key questions before the negotiation begins, and learning three tactical moves in face-to-face negotiations that will help sell your deal.

    In this session, Cash Nickerson will help attendees dramatically improve their negotiation skills and outcomes by answering 7 key questions before the negotiation begins, and learning three tactical moves in face-to-face negotiations that will help sell your deal.

    Cash Nickerson

    Author

    Author of "Listening as a Martial Art"

    CAS-Apprvd.jpg

    0.5 Points

  • SAGE Show 2017: How To Start A Project: The 5 Step Process For Distributors And Suppliers

    Contains 3 Component(s), 0.50 credits offered

    Suppliers are often kept an arm’s distance away from the end user. How can you expect them to provide the best product for each unique project? A simple five step Q&A process for all distributors and suppliers will help bridge that gap and keep your opportunities headed in the right direction.

    Suppliers are often kept an arm’s distance away from the end user. How can you expect them to provide the best product for each unique project? Adam Walterscheid presents a simple five step Q&A process for all distributors and suppliers will help bridge that gap and keep your opportunities headed in the right direction.

    Adam Walterscheid

    President and CEO

    Adam Walterscheid is president and CEO of T-Shirt Tycoon Solutions, a Dallas, Texas-based supplier and screen printer of custom apparel. Prior to founding T-Shirt Tycoon, Walterscheid founded PXP Solutions. He was one of the first screen printers in the U.S. to introduce soft-hand water-base/discharge printing to corporate markets.

    Walterscheid is author and presenter of “The Basic Language of Screen Printing 101,” a  certified curriculum for designer and retail buyers working with retailer JCPenney. Additionally, he has served as a speaker for distributors Staples Promotional Products, Jack Nadel, Inc., Axis Promotions and Harvey-Daco.

     

    CAS-Apprvd.jpg

    0.5 Points

  • Is That Your Best Price? Overcome Price Objections Without Losing Your Shirt

    Contains 3 Component(s), 1.00 credit offered

    Today’s competitive marketplace makes price a major issue; however, price is always more of an issue in the mind of the seller than the buyer. Learn what customers really want and the reasons they buy. When you know your competitive edge, establish your value, and communicate it effectively to customers, price will rarely become an issue.

    Today’s competitive marketplace makes price a major issue; however, price is always more of an issue in the mind of the seller than the buyer. Learn from Danny Friedman, what customers really want and the reasons they buy. When you know your competitive edge, establish your value, and communicate it effectively to customers, price will rarely become an issue.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

    CAS-Apprvd.jpg

    1 Point

  • SAGE Show 2017: Mentoring: Moving Yourself and Your Employees Forward

    Contains 3 Component(s), 0.50 credits offered

    Mentoring relationships are dynamic, reciprocal, and personal relationships that pass on a professional legacy. Discover benefits of mentoring, guidelines to establish a mentor-protégée relationship, and different types of communication styles. In this interactive seminar, learn various approaches a mentor might use—from coaching and counseling to training and educating. Use this opportunity to strengthen your knowledge base and improve your communication skills through new ideas and different perspectives.

    Mentoring relationships are dynamic, reciprocal, and personal relationships that pass on a professional legacy. Discover benefits of mentoring, guidelines to establish a mentor-protégée relationship, and different types of communication styles. In this interactive seminar with Claire Billingsley, learn various approaches a mentor might use—from coaching and counseling to training and educating. Use this opportunity to strengthen your knowledge base and improve your communication skills through new ideas and different perspectives.

    Claire Billingsley

    Certified Franchise Executive and Consultant

    Billingsley Consulting Group is a training and communications firm designed to help businesses, associations, and educational institutions grow through personal and professional development.  Claire Billingsley has experience coaching managers on social and communication skills, leadership skills, time management and organizational skills, personnel management, as well as personal and professional development.  Claire held leadership and management positions with Sylvan Learning Systems, FASTSIGNS International, and TONI&GUY Hairdressing Academy.  

    With over 20 years of business experience, she learned the strategies and skills necessary to lead, manage, and motivate employees spread all over the world.  Claire is a graduate of Emporia State University, a Certified Franchise Executive through the International Franchise Association and a trained executive business coach.  She is an active Board member and previous Chairman of the Board at The University of North Texas Professional Leadership Program, College of Business.
    Calling on her background in Improvisational comedy, Claire’s keynote speeches, breakout sessions and training workshops use participatory-style training methods that teach practical knowledge and skills through highly interactive methodologies and real life business lessons.  Claire’s programs take the skills and guiding principles taught through improvisational comedy and demonstrates how they transfer to the workplace.  Her techniques help individuals and organizations foster innovation, build confidence, take initiative, improve communication skills, collaborate, take risks and enhance creativity.


    In 2010, Claire was named one of the “Top 25 Women to Watch” in Dallas by the Dallas Business Journal. Claire is a published author of “Circle Up”, “The Owners’ Guide”, and most recently, “Spirit Fed Entrepreneur”, which in two days reached the Amazon Best Sellers List.
    In September, 206, Claire will launch her Internet TV show “Coffee with Claire…Love, Laughter and Lightness in the Morning”.  It will be aired live at 9 am CST on Friday mornings and be carried on demand on Hulu, Comcast, and Apple TV. 

    CAS-Apprvd.jpg

    0.5 Points

  • SAGE Show 2017: Niche Marketing: Finance Sector

    Contains 3 Component(s), 0.50 credits offered

    In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $1 billion finance market. In this fast-paced session, you’ll learn who the decision makers are, the specific needs and typical projects for the finance industry, and how to parlay your knowledge into getting and retaining new clients.

    In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $1 billion finance market. In this fast-paced session with Danny Friedman, you’ll learn who the decision makers are, the specific needs and typical projects for the finance industry, and how to parlay your knowledge into getting and retaining new clients.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

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    0.5 Points

  • TAS: Get In Touch! Grow Your Business And Build Your Brand

    Contains 4 Component(s), 0.50 credits offered

    This session will focus on how to create and leverage many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn to create remarkable content that gets noticed and produces results.

    This session with Kim Todora, will focus on how to create and leverage many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn to create remarkable content that gets noticed and produces results.

    Kim Todora

    Public Relations and Buyer Outreach Manager for PPAI

    Kim R. Todora is responsible for the direction of comprehensive integrated communications and public relations strategies and implementation, buyer-targeted industry branding, media relations, social media, collegiate and buyer outreach, trade-shows and industry awareness programs such as Promotional Products Work! Week, the ADvocate program and promotionalproductswork.org (dot org). Kim is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA) and Direct Marketing Association (DMA) and represents PPAI on the organizing committee for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce. Prior to PPAI, Kim owned a marketing communications agency specializing in advertising, branding, public relations and cause marketing for more than 11 years. As a creative marketing strategist with more than 33 years' experience in advertising and public relations with Bozell, J. Walter Thompson and The Todora Group, she has created communications, branding and sales success for a variety of clients including American Airlines, Chili's, Don Pablo's, Texas Tornado Hockey, The Arena Group, Williams Communications, Doskocil Pet Products, BusyBody Home Fitness, Larry's Shoes, Mariner Health, The Mansion on Turtle Creek, E-Systems/Raytheon, March of Dimes, Mothers Against Drunk Driving, Ronald McDonald House, and many others.

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    0.5 Points

  • SAGE Show 2017: Mastering Niche Markets: Technology Sector

    Contains 3 Component(s), 0.50 credits offered

    In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $900 million technology market. In this fast-paced session, you’ll learn who the decision makers are, the specific needs and typical projects for the technology industry, and how to parlay your knowledge into getting and retaining new clients.

    In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $900 million technology market. Danny Friedman discusses in this fast-paced session, how to find who the decision makers are, the specific needs and typical projects for the technology industry, and how to parlay your knowledge into getting and retaining new clients.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

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    0.5 Points

  • Get In Touch! Buyer Outreach Presentation And Tools

    Contains 3 Component(s), 0.50 credits offered

    So, you’ve got their attention. Now what!? This segment of the workshop will walk you through the Get In Touch! buyer outreach presentation and tools. Whether you are presenting one-on-one or to a large business group or class at the local university, this session will make you the subject matter expert on the latest PPAI research on the preferences of buyers and consumers.

    So, you’ve got their attention. Now what!? Kim Todora will walk you through this segment of the workshop, Get In Touch! buyer outreach presentation and tools. Whether you are presenting one-on-one or to a large business group or class at the local university, this session will make you the subject matter expert on the latest PPAI research on the preferences of buyers and consumers.

    Kim Todora

    Public Relations and Buyer Outreach Manager for PPAI

    Kim R. Todora is responsible for the direction of comprehensive integrated communications and public relations strategies and implementation, buyer-targeted industry branding, media relations, social media, collegiate and buyer outreach, trade-shows and industry awareness programs such as Promotional Products Work! Week, the ADvocate program and promotionalproductswork.org (dot org). Kim is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA) and Direct Marketing Association (DMA) and represents PPAI on the organizing committee for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce. Prior to PPAI, Kim owned a marketing communications agency specializing in advertising, branding, public relations and cause marketing for more than 11 years. As a creative marketing strategist with more than 33 years' experience in advertising and public relations with Bozell, J. Walter Thompson and The Todora Group, she has created communications, branding and sales success for a variety of clients including American Airlines, Chili's, Don Pablo's, Texas Tornado Hockey, The Arena Group, Williams Communications, Doskocil Pet Products, BusyBody Home Fitness, Larry's Shoes, Mariner Health, The Mansion on Turtle Creek, E-Systems/Raytheon, March of Dimes, Mothers Against Drunk Driving, Ronald McDonald House, and many others.

    CAS-Apprvd.jpg

    0.5 Points

  • SAGE Show 2017: Get More (and Better) Clients! How to Manage and Grow Your Customer Base

    Contains 3 Component(s), 0.50 credits offered

    The foundation of a successful career in sales is a strong customer base. Learn how to build and manage your customer base to maximize your sales potential. This seminar will teach you the skills and techniques needed to earn profitable new customers and keep them for the long term.

    The foundation of a successful career in sales is a strong customer base. Learn from Danny Friedman on how to build and manage your customer base to maximize your sales potential. This seminar will teach you the skills and techniques needed to earn profitable new customers and keep them for the long term.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

    CAS-Apprvd.jpg

    0.5 Points

  • SAGE Show 2017: Creating Client Loyalty

    Contains 3 Component(s), 0.50 credits offered

    Learn how to create a customized loyalty plan for your top clients that will enhance your relationship with them and solidify future business. Through a combination of self-promos, customer loyalty techniques, and VIP attention, you’ll find ways to innovate your business and take your business to the next level. Participants will walk away with three primary elements: new ideas for self-promos that will surprise and delight their customers, a unique and unexpected approach to building customer relationships, and a plan to execute that involves critical touch points for the important customers.

    Learn from Ruth Verver how to create a customized loyalty plan for your top clients that will enhance your relationship with them and solidify future business. Through a combination of self-promos, customer loyalty techniques, and VIP attention, you’ll find ways to innovate your business and take your business to the next level. Participants will walk away with three primary elements: new ideas for self-promos that will surprise and delight their customers, a unique and unexpected approach to building customer relationships, and a plan to execute that involves critical touch points for the important customers.

    Ruth Verver

    Co-founder, Paperclip Promotions

    Ruth Verver, CAS with over 15 years of marketing and operations experience. After graduating with a BA in marketing from Southwest Texas State (Now Texas State University), she worked for a promotional company as the operations manager where she assisted in growing its sales 400 percent in just 10 years. In 2007, she spread her wings and co-founded Paperclip Promotions, a distributorship in Austin. She served as vice president and membership chair for her regional association and she has served on a PPAI Action Group and Committee. She is married to her high school sweetheart, loves animals and believes we should all find a way to learn, love and laugh a little each day.

    CAS-Apprvd.jpg

    0.5 Points

  • Certified Advertising Specialist Package

    Contains 27 Product(s)

    Get all your sessions registered in one-stop shopping style and complete at your own pace!

    Get all your sessions registered in one-stop shopping style and complete at your own pace! Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • Trained Advertising Specialist Package

    Contains 6 Product(s)

    Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry.

    Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry. Participants will earn the Trained Advertising Specialist (TAS) certificate once the 5 sessions have been completed. The TAS Certificate is required prior to starting the Certified Advertising Specialist (CAS) Certification program.  

  • SAGE Show 2016: Culture Change For Leaders!

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/30/2016

    Leaders are the catalyst for change in any organization, and organizations must begin to change the attitudes and direction of every individual to compete in today's marketplace. This workshop initiates an educational process to improve the understanding and handling among managers and their subordinates. The long-range goal is to empower individuals with the skills and attitudes that foster leadership and mutual growth for the entire organization.

    Join Steve A Klein for this session on culture change. Leaders are the catalyst for change in any organization, and organizations must begin to change the attitudes and direction of every individual to compete in today's marketplace.

    This workshop initiates an educational process to improve the understanding and handling among managers and their subordinates. The long-range goal is to empower individuals with the skills and attitudes that foster leadership and mutual growth for the entire organization.

    Steve A Klein

    Owner, Author and Speaker

    Steve Klein speaks and facilitates internationally about the psychology of professional performance, productivity and results. He conducts high-energy, high-impact sessions designed to engage participants with leadership, sales and success skills to take away and use immediately.

    Klein is a regular contributor to Fox News Radio and has produced televised leadership training. Steve is also the author of Sell When You See the Whites of Their Eyes, serves as CEO of the Professional Development Center and is the host of PlayMakers Talk Show on Dallas/Fort Worth's 770 KAAM radio.

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    1 Point

  • SAGE Show 2016: Email Marketing: Capitalize on Today's Trends and Tactics

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/30/2016

    In this session, you'll learn how to integrate email marketing into your overall marketing strategy, including the top tools and tactics you can implement to boost results. If you've been thinking about starting an email marketing program, or haven't been getting the results you want out of yours, don't miss this essential seminar. Participants will learn the difference between email marketing and , the best ways to maximize your email marketing program, and how email marketing has the best ROI of any form of marketing.

    Join Danny Friedman for this session on email marketing. In this session, you'll learn how to integrate email marketing into your overall marketing strategy, including the top tools and tactics you can implement to boost results. If you've been thinking about starting an email marketing program, or haven't been getting the results you want out of yours, don't miss this essential seminar. Participants will learn the difference between email marketing and, the best ways to maximize your email marketing program, and how email marketing has the best ROI of any form of marketing.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

    CAS-Apprvd.jpg

    1 Point

  • SAGE Show 2016: 10 Mistakes Salespeople Make and How To Avoid Them

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/30/2016

    Salespeople deal with a sophisticated and knowledgeable client base. Not only do they need to understand the client well enough to sell, but they must also turn their client into a powerful center of influence. Changing how the salesperson works is a change in attitude. Participants will learn how to receive up to 400 referrals each month, how to make prospecting work, and more.

    Join Steve A. Klein for this session on how to avoid 10 common mistakes salespeople make. Salespeople deal with a sophisticated and knowledgeable client base. Not only do they need to understand the client well enough to sell, but they must also turn their client into a powerful center of influence. Changing how the salesperson works is a change in attitude. Participants will learn how to receive up to 400 referrals each month, how to make prospecting work, and more.

    Steve A Klein

    Owner, Author and Speaker

    Steve Klein speaks and facilitates internationally about the psychology of professional performance, productivity and results. He conducts high-energy, high-impact sessions designed to engage participants with leadership, sales and success skills to take away and use immediately.

    Klein is a regular contributor to Fox News Radio and has produced televised leadership training. Steve is also the author of Sell When You See the Whites of Their Eyes, serves as CEO of the Professional Development Center and is the host of PlayMakers Talk Show on Dallas/Fort Worth's 770 KAAM radio.

    CAS-Apprvd.jpg

    1 Point

  • SAGE Show 2016: SIGN HERE: Perfect Your Closing Skills

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/30/2016

    You've got the appointment, but can you close the deal? We'll show you proven techniques to handle virtually every on-the-spot objection you may encounter and convince a client to sign on the bottom line. Participants will learn the easiest closing line that works 95 percent of the time, successful closing techniques you can use immediately, and why prospects and clients expect you to close.

    Join Danny Friedman for this session on how to perfect your closing skills. You've got the appointment, but can you close the deal? We'll show you proven techniques to handle virtually every on-the-spot objection you may encounter and convince a client to sign on the bottom line. Participants will learn the easiest closing line that works 95 percent of the time, successful closing techniques you can use immediately, and why prospects and clients expect you to close.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

    CAS-Apprvd.jpg

    1 Point