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Upcoming Webinars

PPAI Online Education offers live webinars on Wednesdays 1-2 PM (CST) throughout the year. Our webinars provide the most up-to-date and relevant content to the promotional products industry, presented by expert speakers. The on-demand version will be posted immediately after the live presentation. We recommend utilizing the Chrome or Firefox browser and not Internet Explorer.

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5 Results

  • Promo Industry and Pantone—What is Color?

    Contains 3 Component(s), Includes Credits Includes a Live Event on 09/18/2019 at 1:00 PM (CDT)

    What is color, and, more specifically, how is it used in the promotional products industry? This webinar discusses the ins and outs of our industry’s many imprint methods, basic color theory and the science behind color perception, and the best Pantone tools to achieve your client’s color throughout the production process.

    What is color, and, more specifically, how is it used in the promotional products industry? This webinar discusses the ins and outs of our industry’s many imprint methods, basic color theory and the science behind color perception, and the best Pantone tools to achieve your client’s color throughout the production process.

    Kari Banner

    Affinity Program Manager

    As PPAI’s Affinity Program associate manager, Kari works closely with PPAI’s Trusted Affinity Partners to ensure PPAI members receive best-in-class service and preferred pricing for the promotional products industry. 

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Business Transition and Succession Planning

    Contains 3 Component(s), Includes Credits Includes a Live Event on 09/25/2019 at 1:00 PM (CDT)

    This webinar is designed to help business owners achieve more successful transitions, such as changes in ownership and management. According to the Small Business Administration, over the next five years, more than 40 percent of privately-owned companies will transition, with poor planning as the main reason for doing so. Succession planning is an unfamiliar challenge for most business owners, especially when family is involved. Having a plan in place can be extraordinarily valuable in relieving the uncertainties caused by not knowing how to proceed, or the impact succession can have on employees, family relationships and even your own financial security. Webinar participants will learn valuable information to help business owners identify actions to begin minimizing their risks, increasing value and improving the outcome of their transition. You will learn what transition readiness is, why it matters and how to improve your personal and business outcomes.

    This webinar is designed to help business owners achieve more successful transitions, such as changes in ownership and management. According to the Small Business Administration, over the next five years, more than 40 percent of privately-owned companies will transition, with poor planning as the main reason for doing so.
    Succession planning is an unfamiliar challenge for most business owners, especially when family is involved. Having a plan in place can be extraordinarily valuable in relieving the uncertainties caused by not knowing how to proceed, or the impact succession can have on employees, family relationships and even your own financial security. Webinar participants will learn valuable information to help business owners identify actions to begin minimizing their risks, increasing value and improving the outcome of their transition. You will learn what transition readiness is, why it matters and how to improve your personal and business outcomes.

    Participants will be guided through several questions:

    •    What are your possible exit strategies and how will you get there?

    •    Why is succession planning a process, not an event?

    •    What are the major factors and long-term objectives that you, as a business owner, need to consider when transitioning your business?

    •    How do I ensure a business transition will provide you with an income stream during retirement?

    •    What is your business’s worth and why is an independent, objective valuation of your business important?

    •    Congratulations! You have successfully transitioned your business. What do you do now?

    Greg Lewis

    Family Business Consultant

    Greg Lewis is a family business consultant at The Tennessee Center for Family Business in Nashville, Tennessee. Lewis’s passion is helping one family at a time deal with the unique challenges of working together in a family business and planning for a successful transition. Lewis has over 25 years of experience working in his own family businesses. His personal experience in building and leading family businesses makes him a valuable resource to family business executives who want to become more effective leaders as they deal with the unique mix of family and non-family team members, values, culture and processes in which their family business operates.

    Drawing on his background as an entrepreneur and leadership trainer, Lewis has provided family business executives the opportunity to share their unique challenges in a secure and objective environment, helping them to lead well and maximize their potential. He has helped families create a climate where members of the family can do what they enjoy most and contribute to the success of their company. His clients work in a variety of industries including manufacturing, transportation, supply chain, nonprofit, retail, health care and farming.

    Lewis received his bachelor’s degree from the University of Tennessee Knoxville and holds leadership certifications from the Keller Graduate School of Management at Northwestern University and the Center for Association Leadership in Washington, D.C. He is a certified trainer with the Ken Blanchard Companies in Situational Leadership II, the most-taught leadership model in the world.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tips for Hiring and Retaining Top Talent In a Tight Labor Market

    Contains 3 Component(s), Includes Credits Includes a Live Event on 10/02/2019 at 1:00 PM (CDT)

    Where can you find top talent these days? What are the best screening and interviewing techniques? How can you avoid dreaded and costly mis-hires? What’s the best way to ensure that your new hire will be successful in his or her job? This presentation by Claudia St. John offers best-in-class recruiting strategies and people management practices to help companies be more successful in talent acquisition and retention. Outcomes – Session Attendees will: • Learn tips and tricks that recruiters use in finding and screening job candidates • Discover ways to improve their own interviewing skills • Gain insight and understanding to help improve employee engagement and retention, particularly during the critical first 45 days of employment

    Where can you find top talent these days? What are the best screening and interviewing techniques? How can you avoid dreaded and costly mis-hires? What’s the best way to ensure that your new hire will be successful in his or her job? This presentation by Claudia St. John offers best-in-class recruiting strategies and people management practices to help companies be more successful in talent acquisition and retention.

    Outcomes – Session Attendees will:
    • Learn tips and tricks that recruiters use in finding and screening job candidates
    • Discover ways to improve their own interviewing skills
    • Gain insight and understanding to help improve employee engagement and retention, particularly during the critical first 45 days of employment

    Claudia St John, SHRM-SCP,SPHR

    President of Affinity HR Group, LLC

    Claudia St. John, SHRM-SCP, SPHR, is the founder and president of Affinity HR Group, Inc., a national human resources and management consulting firm specializing in hiring and recruiting, HR compliance and employee engagement. Affinity HR Group is PPAI’s endorsed HR partner and resource.  As a consultant and frequent speaker, St. John has given hundreds of presentations and workshops on such topics as how to recruit like a pro, common management mistakes, employee engagement and multi-generational workplace challenges. She is the author of the Amazon bestselling book Transforming Teams – tips for improving collaboration and building trust.  Her weekly HR Minute emails and monthly articles are followed by thousands of business leaders nationwide. 

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Choosing Promotional Products For Trade Shows: Beyond Giving Out “Stuff”

    Contains 3 Component(s), Includes Credits Includes a Live Event on 11/13/2019 at 1:00 PM (CST)

    ​As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. We will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.

    As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. We will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.


    Key Takeaways:
    1.    Rama’s five rules for trade-show promotional products.
    2.    Read the contract—make sure your promotion is show-approved.
    3.    ROI/ROO with promo products at trade shows—yes, it’s possible!
    4.    Gamification of promo products in a trade-show/event venue.

    Rama Beerfas, MAS

    Chief Solutions Specialist, Lev Promotions

    Rama Beerfas, MAS, CTSM, is the chief solutions specialist of San Diego, California-based Lev Promotions, a promotional marketing consulting company founded in 2002. Lev Promotions' three areas of expertise include promotional products, trade-show marketing and event marketing. The recommended products and services integrate client branding, goals and target market demographics using a holistic marketing approach.

    Beerfas’ professional background includes extensive work in retail, banking, hospitality management and the nonprofit sectors. She earned a bachelor’s degree in Spanish from Cal State, Northridge, and a bachelor’s degree in hospitality management from the University of Nevada, Las Vegas. Beerfas also earned her Master Advertising Specialist (MAS) certification from PPAI in 2017 and is currently working towards her CTSM (Certified Trade Show Marketer) through Exhibitor.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Secret Weapons For The First Time Exhibitor

    Contains 3 Component(s), Includes Credits Includes a Live Event on 12/18/2019 at 1:00 PM (CST)

    This webinar, led by Lisa DeJong, MAS, vice president of sales for Competitive Edge, will guide first-time exhibitors through The PPAI Expo experience, as seen through the eyes of a distributor sales rep. From understanding the alphabet soup of the industry pricing model to co-op advertising and marketing support, new suppliers will gain key insights to aid in successfully accessing the 20,000+ sales force of the promotional products industry. A few simple tips and tricks from the distributor perspective will go a long way in helping new suppliers navigate the overwhelming response they will receive as first-time Expo exhibitors.

    This webinar, led by Lisa DeJong, MAS, vice president of sales for Competitive Edge, will guide first-time exhibitors through The PPAI Expo experience, as seen through the eyes of a distributor sales rep. From understanding the alphabet soup of the industry pricing model to co-op advertising and marketing support, new suppliers will gain key insights to aid in successfully accessing the 20,000+ sales force of the promotional products industry. A few simple tips and tricks from the distributor perspective will go a long way in helping new suppliers navigate the overwhelming response they will receive as first-time Expo exhibitors.

    Lisa DeJong, MAS

    Vice President of Sales, Competitive Edge

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.