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Best of Expo East 2018 Package

  • Best of Expo East 2018 Package

    Contains 5 Product(s)

    Select this option for your one-stop registration for all of the Best of Expo East 2018 sessions. You will get five 60-minute sessions for the price of four and still earn credit towards your industry certifications. This year we added in the new Best of Expo East 2018 Package which has five of our sessions that were maxed capacity on-site for the price of four sessions.

EXPO East

Expo East is the biggest promotional products trade show in the Northeast. Sessions include prominent speakers and the latest industry trends.

47 Results

  • Expo East 2018: Philanthropic Program: Generating Sales and Client Loyalty

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/13/2018

    As the buying age of clients continues to drop, it is important to know how to connect and engage with our clients. Research shows that emotional attachment and enjoyment are a necessity for younger generations. Understanding how younger clients are buying gives us the opportunity to create amazing programs that not only help us connect to our clients but separate us from the competition and allow us to help those around us. We have an amazing opportunity as a young talented group of individuals to use our skills and resources to help change the world, even with a sale of a simple pen.

    As the buying age of clients continues to drop, it is important to know how to connect and engage with our clients. Research shows that emotional attachment and enjoyment are a necessity for younger generations. Understanding how younger clients are buying gives us the opportunity to create amazing programs that not only help us connect to our clients but separate us from the competition and allow us to help those around us. We have an amazing opportunity as a young talented group of individuals to use our skills and resources to help change the world, even with a sale of a simple pen.

    Stephen McFadden, CAS

    Vice president of Sales

    Stephen McFadden is vice president of sales for Perfect Promotions & More, Inc. Skilled in creative sales programs, current trend identification, and networking, McFadden believes in a Give, Give, Give, Ask mentality.

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    1 Point

  • Expo East 2018: Putting The Social In Your Media 

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/13/2018

    Every company, every brand and every person is a media company, but very few act like it. Just as a media company creates a wide variety of programming to reach different target audiences, promotional products professionals need to leverage different media types to achieve a higher level of engagement. From content marketing to video to blogging, this session will teach you how to leverage your unique voice to create meaningful media content that both engages and moves your target audience.

    Every company, every brand and every person is a media company, but very few act like it. Just as a media company creates a wide variety of programming to reach different target audiences, promotional products professionals need to leverage different media types to achieve a higher level of engagement. From content marketing to video to blogging, join Bill Petrie for this session and he will teach you how to leverage your unique voice to create meaningful media content that both engages and moves your target audience.

    Bill Petrie

    President

    Bill has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president. A featured speaker at numerous national and international industry events, a serial creator of content marketing, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the current president for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill is on the board of directors of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement.

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    1 Point

  • Expo East 2018: Put A Lid On It: Selling Headwear For Profit©

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/13/2018

    Selling headwear is a sales area in which most distributors have no idea what the potential income can be. Customization of headwear, both domestically and offshore, is easy, fun and extremely profitable.  Several examples will be shown, and the methodology of the decoration process will be reviewed.  Distributors will come away more knowledgeable about the intricacies of selling headwear domestically and offshore.

    Selling headwear is a sales area in which most distributors have no idea what the potential income can be. Customization of headwear, both domestically and offshore, is easy, fun and extremely profitable.  Several examples will be shown by Cliff Quicksell, MAS+, and the methodology of the decoration process will be reviewed.  Distributors will come away more knowledgeable about the intricacies of selling headwear domestically and offshore.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Point

  • Expo East 2018: Customer Service Training 101

    Contains 3 Component(s), 0.50 credits offered Recorded On: 06/12/2018

    This session will give distributors insight on how to make their customer service a priority and more efficient. Learn proven techniques from a 20+ year veteran of the distributor world. The focus will be on how everyone in a distributorship needs to be on the same page when it comes to overall customer service. Also, how to handle problems that arise.

    This session will give distributors insight on how to make their customer service a priority and more efficient. Learn proven techniques from Margaret Lanese a 20+ year veteran of the distributor world. The focus will be on how everyone in a distributorship needs to be on the same page when it comes to overall customer service. Also, how to handle problems that arise.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

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    0.5 Points

  • Expo East 2018: How To Make 50 Percent Profit On Every Sale©

    Contains 3 Component(s), 0.50 credits offered Recorded On: 06/12/2018

    In today’s market, you don’t have to be relegated to making the “standard” profit margins that some say you should make. There are numerous ways to add additional value and therefore additional profits. By building value, creativity and innovation, along with other tools, into the package, you then drive the profits of your business. Great case histories and techniques will be discussed that are proven ways to maximize your profitability.

    In today’s market, you don’t have to be relegated to making the “standard” profit margins that some say you should make. There are numerous ways to add additional value and therefore additional profits. The standard coding system is one that is suggested; Cliff Quicksell, MAS+ is suggesting otherwise. By building value, creativity and innovation, along with other tools, into the package, you then drive the profits of your business. Great case histories and techniques will be discussed that are proven ways to maximize your profitability.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Point

  • Expo East 2018: Developing A Marketing Plan, Your Roadmap For Success©

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2018

    The vast majority of us have no strategic marketing plan, and many have no plan at all. Would you hop in your car with no destination in mind, no direction, no map or GPS to get you where you want to go? Many feel trapped and constrained because they feel they task of developing a marketing plan is daunting; it’s not.

    The vast majority of us have no strategic marketing plan, and many have no plan at all. Would you hop in your car with no destination in mind, no direction, no map or GPS to get you where you want to go? Many feel trapped and constrained because they feel they task of developing a marketing plan is daunting; it’s not. Join Cliff Quicksell, MAS+, to learn how to create your own road map to success.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Point

  • Expo East 2018: Creating Your Advantage By Marketing Emotionally

    Contains 3 Component(s), 0.50 credits offered Recorded On: 06/12/2018

    It’s been said countless times that people buy emotionally and justify logically. Join Bill Petrie for this session as he outlines targeted tactical actions that can be taken immediately to build an emotional bond with your target audience. This can be done by focusing on the seemingly small things where the end goal is to create advocates for your brand.

    It’s been said countless times that people buy emotionally and justify logically. Join Bill Petrie for this session as he outlines targeted tactical actions that can be taken immediately to build an emotional bond with your target audience. This can be done by focusing on the seemingly small things where the end goal is to create advocates for your brand.

    Bill Petrie

    President

    Bill has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president. A featured speaker at numerous national and international industry events, a serial creator of content marketing, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the current president for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill is on the board of directors of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement.

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    0.5 Points

  • Certified Advertising Specialist Package

    Contains 27 Product(s)

    Get all your sessions registered in one-stop shopping style and complete at your own pace!

    Get all your sessions registered in one-stop shopping style and complete at your own pace! Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • Expo East 2018:Communicating With Clients And Prospects When Starting Up

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    In this session, Josh Frey will discuss best practices and effective communication when meeting with clients in person, during sales presentations, or virtually. This is designed for participants who are new to the industry or new to sales.

    In this session, Josh Frey will discuss best practices and effective communication when meeting with clients in person, during sales presentations, or virtually. This is designed for participants who are new to the industry or new to sales.

    Josh Frey

    Small Business Owner

    2018 is the Year of the Entrepreneur and Small Business Owner (at least according to me and my small-business-owner-friends that I know and hang with!).  I am a business junkie and Kool-aid drinking entrepreneur, having started my own swag business and career at the ripe old age of 22 with no experience, contacts or resources (yeah, so I am a little old(er), but a little wiser too).


    Josh is a front line sales guy who has coached and helped others launch dozens of businesses in the promotional products industry (and other industries), simply by teaching the very same best sales and business practices I use to support my own family and lifestyle. In 2012 I launched the The Swag Coach™ Program, a step-by-step guide for "how to start and grow" your very own promotional products business, with the help and support of a 20+ yr seasoned entrepreneur and sales veteran.

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    1 Point

  • CAS: Use Your Words: Communicating Effectively In A Noisy World

    Contains 4 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Join Scott Nussinow, MAS for this session as he focuses on different methods of communication (in person, phone, mail, fax, email, text, etc.) and how we may inadvertently hobble our own best efforts with words and punctuation, how our messages could end up being misunderstood, or worse. With best practices, real-world examples and anecdotal references, attendees will be engaged in sharing their experiences in a structured and sequential presentation that will illuminate how what we say isn’t necessarily what they hear.

    Join Scott Nussinow, MAS for this session as he focuses on different methods of communication (in person, phone, mail, fax, email, text, etc.) and how we may inadvertently hobble our own best efforts with words and punctuation, how our messages could end up being misunderstood, or worse. With best practices, real-world examples and anecdotal references, attendees will be engaged in sharing their experiences in a structured and sequential presentation that will illuminate how what we say isn’t necessarily what they hear.

    Scott Nussinow, MAS

    Executive Vice President

    PPAI Fellow and promotional products industry veteran Scott A. Nussinow, MAS, is executive vice president of service provider Artwork Services USA / AWS. Previously he held senior leadership positions at Falcon, Points of Light, iservecorp/OrderTrax and Gweepromo. Nussinow has volunteered at the regional and national levels, serving on boards and committees for PPAI, the Promotional Products Education Foundation (PPEF), SAAGNY Foundation and others. He has contributed to PPB, spoken at industry events, served as a PromoKitchen Chef and is a co-founder of Principal Connection and industry consortium Plan B Associates.

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    1 Point

  • Expo East 2018: Vision, Passion And Energy To Serve 

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Customer service training is strategic. It is a process aimed at improving the single most important resource in an organization: people. Nothing affects customer loyalty more than the behaviors and competences of employees. Training is the most effective way to communicate the correct behaviors and competencies that will keep customers coming back. This session will provide participants with best practices and tips to implement.

    Customer service training is strategic. It is a process aimed at improving the single most important resource in an organization: people. Nothing affects customer loyalty more than the behaviors and competences of employees. Training is the most effective way to communicate the correct behaviors and competencies that will keep customers coming back. In this session Margaret Lanese will provide participants with best practices and tips to implement.

    Margaret Lanese

    Director of Customer Care

    Margaret Lanese, director of customer care for alphabroder/Prime, has worked for Prime Line for 34 years. Her previous roles include production liaison, customer service rep, sample department manager, director of administration, marketing director, regional sales manager and inside sales manager. Lanese’s breadth of experience has helped her develop a thorough understanding of the industry and what suppliers and distributors need to know to ensure the best customer service for a true partnership.

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    1 Point

  • Expo East 2018: Delivering WOW Presentations 

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Join Mary Ellen Sokalski, MAS, for a session that engages both novices and seasoned pros on the best practices of delivering more engaging, effective presentations at face-to-face client meetings, trade shows and webinars. Attendees will learn how to use their own natural presentation style to engage the audience, gain participation, and elicit positive reactions and results.

    Join Mary Ellen Sokalski, MAS, for a session that engages both novices and seasoned pros on the best practices of delivering more engaging, effective presentations at face-to-face client meetings, trade shows and webinars. Attendees will learn how to use their own natural presentation style to engage the audience, gain participation, and elicit positive reactions and results.

    Mary Ellen Sokalski, MAS

    Director of Marketing Communications

    Mary Ellen Sokalski, MAS, is a 33-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association’s Lifetime Achievement Award for Education Excellence, PPAI’s Distinguished Service Award and its Facilitator Excellence Award. Currently the owner of The Scarlet Marketeer, a creative content marketing firm, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity, Promotional Programs, Supplier-Distributor Relations, and How to Have a Happy Life. A multi-winner of PPA’s Supplier Achievement Awards and the Golden Pyramid, ASI’s Distinguished Women in Promotional Products, one of ASI’s Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, former Vice Chair of Marketing for PPAI, member of the PPAI Board of Directors, and inducted into the PAPPA Hall of Fame.

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    1 Point

  • Expo East 2018: Get Schooled In SAGE Solutions

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Get introduced by Andy Evans to the industry’s most popular research and business management solution. We’ll unpack the most powerful features of SAGE Online, including our database of over one million products from nearly 4,300 suppliers, as well as the presentation publisher, order management, and the CRM module. Come see why SAGE is the No. 1 choice for 45,000 distributors.

    Get introduced by Andy Evans to the industry’s most popular research and business management solution. We’ll unpack the most powerful features of SAGE Online, including our database of over one million products from nearly 4,300 suppliers, as well as the presentation publisher, order management, and the CRM module. Come see why SAGE is the No. 1 choice for 45,000 distributors.

    Andy Evans

    Senior Strategic Account Lead

    Andy Evans is the Sr. Strategic Account Lead at SAGE. He earned a degree in management information systems from Texas A&M University. Andy has been at SAGE since 2009 and enjoys teaching people how to use SAGE. When he is away from the office, you can find him at home with his son, Sawyer, and his new baby girl, Perrie.

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    1 Point

  • Expo East 2018: Time-Saving Solutions For You And Your Clients

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    You’ll also see the new SAGE Website Professional Plus and the brand-new content library. We create original content for you to easily place on your SAGE Website. You’ll see examples of our packages that include industry-relevant blogs, videos and infographics to draw visitors to your website and help convert those leads into customers.

    You’ll also see the new SAGE Website Professional Plus and the brand-new content library. We create original content for you to easily place on your SAGE Website. You’ll see examples of our packages that include industry-relevant blogs, videos and infographics to draw visitors to your website and help convert those leads into customers.

    Andy Evans

    Senior Strategic Account Lead

    Andy Evans is the Sr. Strategic Account Lead at SAGE. He earned a degree in management information systems from Texas A&M University. Andy has been at SAGE since 2009 and enjoys teaching people how to use SAGE. When he is away from the office, you can find him at home with his son, Sawyer, and his new baby girl, Perrie.

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    1 Point

  • Expo East 2018: Apparel UNRAVELED: How To Sell Decorated Wearables With Ease 

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Have you always wanted to sell wearables but you don't know enough about them? Learn from veteran apparel buyer Sandee Rodriguez of D and S Designs how to decide between fabric weights, what a performance shirt is, and how to sell the big brand names. Pick up tips and tricks on sourcing apparel and getting it decorated successfully. Never turn away another profitable order of wearables again!

    Have you always wanted to sell wearables but you don't know enough about them? Learn from veteran apparel buyer Sandee Rodriguez of D and S Designs how to decide between fabric weights, what a performance shirt is, and how to sell the big brand names. Pick up tips and tricks on sourcing apparel and getting it decorated successfully. Never turn away another profitable order of wearables again!

    Sandee Rodriguez

    Owner

    With almost three decades of experience buying and selling branded wearables, Sandee Rodriguez is known in many industry circles as an apparel guru. She and her husband started in the promotional products industry as a screen printing company in 1991, later adding embroidery. Rodriguez has had the responsibility of selling and sourcing the apparel they decorate for D and S Designs, and now she wants to teach distributors about the wearables market—how to buy, decorate and sell apparel, so that they too can be successful in the profitable world of wearables.

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    1 Point

  • CAS: Powerful Objection Handling 

    Contains 4 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    To be proactive rather than reactive is an essential focus in successfully managing objections, which is easier said than done. Why? Because being proactive requires anticipating potential negative reactions from our prospects while not compromising a positive mental attitude. The process starts with avoiding objections, and it requires great listening skills to recognize that the difference between a prospect sharing adverse previous experiences, and one truly opposing current recommendations. Join Diane Ciotta will explain the proven-successful technique with powerful methodologies to ensure successful progress through the sales cycle.

    To be proactive rather than reactive is an essential focus in successfully managing objections, which is easier said than done. Why? Because being proactive requires anticipating potential negative reactions from our prospects while not compromising a positive mental attitude. The process starts with avoiding objections, and it requires great listening skills to recognize that the difference between a prospect sharing adverse previous experiences, and one truly opposing current recommendations. Join Diane Ciotta will explain the proven-successful technique with powerful methodologies to ensure successful progress through the sales cycle. In this session, participants will walk away with results oriented concepts including knowing the true “no,” categorizing objections, and overcoming opposition with benefits.

    Diane Ciotta

    Author, speaker and sales trainer

    Diane Ciotta has been stimulating a variety of audiences for 26 years with her unique ability to humbly relate to groups while offering a strong and sincere message of accountability.

    After two decades in sales and sales management, Ciotta followed her entrepreneurial instincts and established Training Classics in 1989 as a sales refinement company committed to presenting integrity-based techniques. She has influenced countless sales professionals around the country through her high-energy skills enhancement seminars.

    As a result of her positive influence and numerous keynote requests, she broadened her focus outside the preverbal sales training box and diversified her company, rebranding it as the Keynote Effect.

    Ciotta's philosophies for success have been published in over 60 U.S. magazines and online, as well as in her first book, co-authored with renowned motivational speaker Brian Tracy, Pushing To The Front. Her own book on integrity in business will be available soon. Diane Ciotta was born, raised and happily still resides in central Jersey.

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    1 Point

  • Expo East 2018: Get Ready For The Next Wave: Generation Z 

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Are you ready for the children of Xers and Millennials? The members of Generation Z are graduating from high school, starting college and, yes, entering the work force. Born around 2000, this new generation has been strongly influenced by the events of 9/11 and its after effects, and Zs are already establishing the cool factors in today’s society.

    Are you ready for the children of Xers and Millennials? The members of Generation Z are graduating from high school, starting college and, yes, entering the work force. Born around 2000, this new generation has been strongly influenced by the events of 9/11 and its after effects, and Zs are already establishing the cool factors in today’s society. Join Paul Kiewiet, MAS+ for this session on Generation Z!

    Paul Kiewiet, MAS+

    Founder, Promotion Concepts, Inc.

    Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.

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    1 Point

  • Expo East 2018: Product Responsibility: What You Need To Know To Source And Sell With Confidence

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    This session will address the top product safety issues for the promotional products industry, and it will focus specifically on children’s products and new warning requirements for California Prop 65. This session will qualify for the Product Safety Awareness initiative.

    This session will address the top product safety issues for the promotional products industry, and it will focus specifically on children’s products and new warning requirements for California Prop 65. Join Anne Stone for this session and it will qualify for the Product Safety Awareness initiative.

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

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    1 Point

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  • Expo East 2018: Advanced Digital Marketing Strategies And Protecting Your Data

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Creating an online presence and optimizing online visibility is vital for your local business to grow. This session will dive deep into integrated digital marketing campaigns specific to the promotional products business, discussing different marketing tactics used to reach new customers. Join Lance Bachmann for this session and we’ll dive into the importance of citations and reviews for your business, as well as how to leverage your website over local competition in your area.

    Creating an online presence and optimizing online visibility is vital for your local business to grow. This session will dive deep into integrated digital marketing campaigns specific to the promotional products business, discussing different marketing tactics used to reach new customers. Join Lance Bachmann for this session and we’ll dive into the importance of citations and reviews for your business, as well as how to leverage your website over local competition in your area.

    Lance Bachmann

    Founder and President

    Lance Bachmann is the founder and president of 1SEO.com Digital Agency, a full-service global digital marketing firm based in the Philadelphia, Pennsylvania, area. Bachmann and his team of over 60 digital marketers provide end-to-end solutions for their clientele with a full suite of services like search engine optimization (SEO), pay per click (PPC), social media optimization (SMO), website design, content development and email marketing. Bachmann and 1SEO.com Digital Agency cultivate an online presence for their clients in order to harvest leads, closes, conversions and profits. In just six short years, Bachmann has become renowned for his expertise and he is regarded as one of the leaders in the digital marketing space because of the results his agency produces for its clients. 

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    1 Point

  • Expo East 2018: When Distributors Partner With Suppliers, It Is A Win-Win For Everyone

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    This session will give distributors insight into how to prioritize customer service and make it more efficient. The focus will be on how everyone in a distributorship needs to be on the same page when it comes to customer service, and how to handle problems that arise.

    This session will give distributors insight into how to prioritize customer service and make it more efficient. Learn proven techniques from Danny Friedman, a 20-plus-year veteran of the distributor world. The focus will be on how everyone in a distributorship needs to be on the same page when it comes to customer service, and how to handle problems that arise.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

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    1 Point

  • Expo East 2018: Leveraging Young Professional Suppliers To Grow Your Business 

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Join Jeff Franklin, national accounts manager at Headwear USA, Alyssa Inkrott, strategic account executive at 3M, and John R. B. Cudahy, CAS, senior national account manager at Prime, as they discuss the three easiest ways to utilize your young professional supplier partners to help grow your business. Each presenter will have 15 minutes to discuss their topic, and the presentations end with a joint Q&A session.

    Join Jeff Franklin, national accounts manager at Headwear USA, Alyssa Inkrott, strategic account executive at 3M, and John R. B. Cudahy, CAS, senior national account manager at Prime, as they discuss the three easiest ways to utilize your young professional supplier partners to help grow your business. Each presenter will have 15 minutes to discuss their topic, and the presentations end with a joint Q&A session.

    John R. B. Cudahy, CAS

    Senior National Account Manager

    John R. B. Cudahy, CAS, is a senior national account manager at Prime Resources who leverages technology and entrepreneurial passion to help his clients reach their corporate objectives. Currently serving as president of Specialty Advertising Association of Greater New York (SAAGNY), SPARK Work Group member and Promokitchen Mentor, Cudahy is a firm believer is volunteerism and giving back to the industry. He was named a PPB Rising Star in 2017.

    Alyssa Inkrott

    Strategic Account Executive

    Alyssa Inkrott is a strategic account executive for 3M Promotional Markets. Since entering the promotional products industry in 2016, Inkrott has worked diligently with a number of the industry’s top national accounts and buying groups on the development of programs and applications using Post-it® brand products. Inkrott is a member of the PPAI SPARK work group and will be working throughout the year to help bring more focus to the younger generation of industry professionals across the country.

    Jeff Franklin

    National Accounts Manager and Volunteer Committee Member

    Jeff Franklin’s career in the promotional products industry began in 2008 when he was tricked into taking a “free trip to Vegas” by Blue Chip, a promotional products distributor. The catch was to attend the education sessions and trade show at The PPAI Expo. Franklin went on to work on the distributor side of the business for five years before making the switch to Headwear USA, part of the Headwear Stockists Group, a global leader in headwear manufacturing since 1974. He began in a regional sales role serving the Baltimore metro area and then expanding to all of Maryland, and now he works as the national accounts manager. Franklin has also served on numerous volunteer committees for his regional association, Chesapeake Promotional Products Association (CPPA) and is currently serving as vice resident. Franklin was also the inaugural chair for the SPARK workgroup.

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    1 Point

  • Expo East 2018: LinkedIn Foundations For Promo Product Sales 

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Join Bill McCormick to learn why LinkedIn is the best tool for the modern B2B salesperson. This session will focus on the power of a value-centric profile as well as how to prospect and network effectively using LinkedIn as a part of your sales cycle. You’ll learn how, as a promotional products distributor, you can leverage your LinkedIn network to take connections from the digital space to the face-to-face.

    Join Bill McCormick to learn why LinkedIn is the best tool for the modern B2B salesperson. This session will focus on the power of a value-centric profile as well as how to prospect and network effectively using LinkedIn as a part of your sales cycle. You’ll learn how, as a promotional products distributor, you can leverage your LinkedIn network to take connections from the digital space to the face-to-face.

    Bill McCormick

    Co-Owner

    Bill McCormick is co-owner of Team Creative Connections, and started in promotional products sales when he and his wife started their company in 2013. McCormick is passionate about the power of LinkedIn and combing that with the power of promotional products to help distributors find leads and generate sales. McCormick’s most recent venture is Digi-Sales, through which he helps sales professionals find leads and generate sales through live courses and online video courses.

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    1 Point

  • Best of Expo East 2018 Package

    Contains 5 Product(s)

    Select this option for your one-stop registration for all of the Best of Expo East 2018 sessions. You will get five 60-minute sessions for the price of four and still earn credit towards your industry certifications. This year we added in the new Best of Expo East 2018 Package which has five of our sessions that were maxed capacity on-site for the price of four sessions.

    Our Best of Expo East 2018 sessions include Bill McCormick's LinkedIn Foundations For Promo Products, Diane Ciotta's Powerful Objection Handling, Scott Nussinow, MAS's session on Communicating Effectively, Josh Frey's session on Communicating With Clients And Prospects When Starting Up, and Advanced Digital Marketing Strategies And Protecting Your Data with Lance Bachmann.

  • Expo East 2017: Maximizing Personalities For Sales Success

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/19/2017

    Not everyone is cut out for sales, but they are on your sales team anyway. This session defines the characteristics of a successful salesperson as well as non-traditional sales personalities. You will receive management, coaching and motivational techniques to maximize sales team’s success.

    Not everyone is cut out for sales, but they are on your sales team anyway. Join Carletta Clyatt as she defines the characteristics of a successful salesperson as well as non-traditional sales personalities. Participants will receive management, coaching and motivational techniques to maximize sales team’s success.This session is provided by a PPAI Affinity Partner. 

    Carletta Clyatt

    Senior Vice President

    Carletta Clyatt, senior vice president at The Omnia Group, brings more than 15 years of business-to-business consulting experience to help companies effectively select, manage and engage their biggest asset, people. Clyatt is a frequent speaker at corporate meetings, associations and conventions. Before joining The Omnia Group in 2000, she ran her own business for 10 years and has extensive field sales experience. She holds a bachelor’s degree in social work from the University of South Florida and a certificate in Negotiation for Senior Executives from Harvard Law School.

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    1 Point

  • Expo East 2017: Pantone and Your Promotional Products

    Contains 3 Component(s), 0.50 credits offered Recorded On: 06/12/2017

    Your client gave you what color number? They requested blue, but which blue? And will it be single color, two-color, or full-color; what is the best option for your client? Learn what PANTONE® products can assist you in communicating color to your clients within the promotional products industry.

    Your client gave you what color number? They requested blue, but which blue? And will it be single color, two-color, or full-color; what is the best option for your client? Join Kari Banner for this session on what PANTONE® products can assist you in communicating color to your clients within the promotional products industry.

    Kari Banner

    Affinity Program Specialist

    As the Affinity Program Specialist, Kari Banner is responsible for the relationships between our business partners and how they perform. Day to day she works to deliver a better experience to PPAI members.

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    0.5 Point

  • Expo East 2017: Apparel Trend Takeaways

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    This interactive session for anyone from beginners to experts in the apparel sales field will help participants understand what the newest trends are in the retail and imprinted sportswear market are, why they are occurring, and how to best present them to increase sales opportunities.

    Join Mary Ellen Sokalski, MAS for this interactive session. It is designed for anyone from beginners to experts in the apparel sales field will help participants understand what the newest trends are in the retail and imprinted sportswear market are, why they are occurring, and how to best present them to increase sales opportunities.

    Mary Ellen Sokalski, MAS

    Director of Marketing Communications

    Mary Ellen Sokalski, MAS, is a 33-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association’s Lifetime Achievement Award for Education Excellence, PPAI’s Distinguished Service Award and its Facilitator Excellence Award. Currently the owner of The Scarlet Marketeer, a creative content marketing firm, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity, Promotional Programs, Supplier-Distributor Relations, and How to Have a Happy Life. A multi-winner of PPA’s Supplier Achievement Awards and the Golden Pyramid, ASI’s Distinguished Women in Promotional Products, one of ASI’s Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, former Vice Chair of Marketing for PPAI, member of the PPAI Board of Directors, and inducted into the PAPPA Hall of Fame.

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    1 Point

  • Expo East 2017: Making Your Net Work!

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    One of the most powerful ways to attract new customers is through networking and referrals; unfortunately, most salespeople do not know how to maximize their referral potential. This job can be made either easier or harder by proper or improper use of online networking tools. Stop “socializing” and move toward real referral generation techniques that work.

    One of the most powerful ways to attract new customers is through networking and referrals; unfortunately, most salespeople do not know how to maximize their referral potential. This job can be made either easier or harder by proper or improper use of online networking tools. Join Troy Harrison for this session on moving toward real referral generation techniques that work.

    Troy Harrison

    Sales Manager

    Troy Harrison & Associates is owned and operated by Troy Harrison. Troy has been a top salesperson and sales manager for over fifteen years, and has turned around territories and entire sales forces. While working for a national managed services provider, he turned one of the company's worst sales forces into a two-time consecutive National Champion, with six President's Club salesperson awards and two National Champion Sales Manager awards. From there, he has worked as a “turnaround specialist," producing dramatic annual growth in sales and profitability. A track record of consistent overachievement against quota, and a thirst for selling knowledge, has produced one of America's finest sales consultants and trainers.


    In 2008, Troy authored “Sell Like You Mean It! – Outselling Your Competitors by Understanding Your Customers," which has sold over 5,000 copies nationwide and was a nominee for the 2008 Axiom Business Book of the Year Award. Troy has become a recognized leader in the sales training profession. He is sought out by leading publications such as Selling Power Magazine, Sales and Marketing Magazine, as well as high profile websites like CareerBuilder.com and the Wall Street Journal's digital network for advice and insight as to the state of the selling profession.

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    1 Point

  • Expo East 2017: What Behavioral Insight Can Really Do For Your Business

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    Ever hired the wrong person? (Admit it…you know you have!) Ever wondered why employees don’t meet expectations? Ever struggled through motivating and communicating with your team? This seminar uncovers the real costs associated with a bad hire, and offers solutions to improve your hiring process while maximizing your team’s potential.

    Ever hired the wrong person? (Admit it…you know you have!) Ever wondered why employees don’t meet expectations? Ever struggled through motivating and communicating with your team? Join Carletta Clyatt for this seminar, as she uncovers the real costs associated with a bad hire, and offers solutions to improve your hiring process while maximizing your team’s potential. Learn more about who you are, your strengths, challenges, and leadership traits. We’ll discuss how you communicate and manage others and how to handle different types of employees. This session is provided by a PPAI Affinity Partner

    Carletta Clyatt

    Senior Vice President

    Carletta Clyatt, senior vice president at The Omnia Group, brings more than 15 years of business-to-business consulting experience to help companies effectively select, manage and engage their biggest asset, people. Clyatt is a frequent speaker at corporate meetings, associations and conventions. Before joining The Omnia Group in 2000, she ran her own business for 10 years and has extensive field sales experience. She holds a bachelor’s degree in social work from the University of South Florida and a certificate in Negotiation for Senior Executives from Harvard Law School.

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    1 Point

  • Expo East 2017: Naming Your Price and Getting It!

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    One of the worst elements of selling is the constant price pressure. While salespeople blame competition, the truth is that we are our own worst enemies when it comes to giving up price. In this workshop, we’ll show salespeople how they give up price – and how to hold price.

    One of the worst elements of selling is the constant price pressure. While salespeople blame competition, the truth is that we are our own worst enemies when it comes to giving up price. In this workshop, we’ll show salespeople how they give up price – and how to hold price. Join Troy Harriosn for this session on how to name your price.

    Troy Harrison

    Sales Manager

    Troy Harrison & Associates is owned and operated by Troy Harrison. Troy has been a top salesperson and sales manager for over fifteen years, and has turned around territories and entire sales forces. While working for a national managed services provider, he turned one of the company's worst sales forces into a two-time consecutive National Champion, with six President's Club salesperson awards and two National Champion Sales Manager awards. From there, he has worked as a “turnaround specialist," producing dramatic annual growth in sales and profitability. A track record of consistent overachievement against quota, and a thirst for selling knowledge, has produced one of America's finest sales consultants and trainers.


    In 2008, Troy authored “Sell Like You Mean It! – Outselling Your Competitors by Understanding Your Customers," which has sold over 5,000 copies nationwide and was a nominee for the 2008 Axiom Business Book of the Year Award. Troy has become a recognized leader in the sales training profession. He is sought out by leading publications such as Selling Power Magazine, Sales and Marketing Magazine, as well as high profile websites like CareerBuilder.com and the Wall Street Journal's digital network for advice and insight as to the state of the selling profession.

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    1 Point

  • Expo East 2017: New To The Industry: How To Grow Your Business Through Decorating

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    Are you new to the industry or in your first years? Congratulations! With over 26 years of experience, I can promise you it's an exciting and ever-changing industry, and the possibilities are endless. Each type of decoration has different terminology, graphics needs and degree of difficulty.

    Are you new to the industry or in your first years? Congratulations! With over 26 years of experience, I can promise you it's an exciting and ever-changing industry, and the possibilities are endless. Each type of decoration has different terminology, graphics needs and degree of difficulty. Diving into a new decoration method no matter how well prepared brings surprises. The complexity, materials options, machinery for the purpose are endless. Lori Garland will discuss how to avoid spending money when it's not necessary and making the most of the technology at your disposal.

    Lori Garland

    Owner

    Moving into the promotional products industry was to be a short term re-evaluation period in 1992. Fast forward 23 years and it obvious she’s found a job about which she is passionate. Originally, hired to digitize and provide technical support, Lori went on to run the production embroidery shop, customer service, technical support. Lori has digitized and trained individuals on methods, equipment and software.

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    1 Point

  • Expo East 2017: The New, The Now, The Next In Digital Marketing Strategies

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    In this session, specifically tailored for the promotional products industry, Lance Bachmann and Scott Fcasni will discuss the importance of local SEO and internet marketing to grow your business. Through organic search, paid advertisements and re-targeting, email marketing and social media, and the best practices to reach a wider audience in the digital landscape. For all promotional product re-sellers, this session dives deep into local marketing to set up your business for success and increase your domain authority.

    In this session, specifically tailored for the promotional products industry, Lance Bachmann and Scott Fcasni will discuss the importance of local SEO and internet marketing to grow your business. Through organic search, paid advertisements and re-targeting, email marketing and social media,and the best practices to reach a wider audience in the digital landscape. For all promotional product re-sellers, this session dives deep into local marketing to set up your business for success and increase your domain authority.

    Lance Bachmann

    Founder and President

    Lance Bachmann is the founder and president of 1SEO.com Digital Agency, a full-service global digital marketing firm based in the Philadelphia, Pennsylvania, area. Bachmann and his team of over 60 digital marketers provide end-to-end solutions for their clientele with a full suite of services like search engine optimization (SEO), pay per click (PPC), social media optimization (SMO), website design, content development and email marketing. Bachmann and 1SEO.com Digital Agency cultivate an online presence for their clients in order to harvest leads, closes, conversions and profits. In just six short years, Bachmann has become renowned for his expertise and he is regarded as one of the leaders in the digital marketing space because of the results his agency produces for its clients. 

    Scott Fcasni

    President

    As president of 1SEO Technologies, Scott Fcasni oversees the newest 1SEO division that specializes in IT support and managed services. Fcasni brings more than 10 years of experience to the role, during which his team has cultivated a distinguished client base that relies on them for business-critical technology needs. Fcasni resides in New Jersey with his wife and two kids. When not working, he enjoys traveling with his family.

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    1 Point

  • Expo East 2017: Managing the Millennial Market

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    The emerging Millennial market is changing and challenging the way we do business and the tools we use to access the market. This interactive session will look at ways to integrate existing and new information to create well developed marketing and sales plans with regard to the new market.

    The emerging Millennial market is changing and challenging the way we do business and the tools we use to access the market. This interactive session with Seth Barnett, will look at ways to integrate existing and new information to create well developed marketing and sales plans with regard to the new market. Learn the proper use of technology integration as part of the marketing and business mix, understand the necessity for maintaining tested strategic methods, and be able to understand what it takes to further develop strategies for success.

    Seth Barnett

    Diversity Development and Engagement Manager

    Seth Barnett is the Diversity Development Manager for Promotional Products Association International (PPAI). As an advocate for the industry's marketplace success, he develops new ways for business to meet the growing demand of a diverse workforce and a changing consumer market. Barnett spent his first three years in the industry as the association's Government Relations Manager where he coordinated legislative and regulatory obligations for the industry. Barnett holds a bachelor's degree in management, a master's degree in public administration, and a master's degree in law. Barnett is a lecturer and tutor for Texas Christian University and has been a guest lecturer at Boise State University, Johnson & Wales University, the Florida Institute of Technology, and the College of Western Idaho.

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    1 Point

  • Expo East 2017: Utilizing Closeout Merchandise to Market Your Company

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    One of the overlooked opportunities where one can cost-effectively brand and market their company is utilizing closeout merchandise. As with all creative campaigns, melding a creative theme, unique distribution, relevant packaging and products makes for an engaging client experience. This seminar will go over the why, what, and how of developing creative marketing tools for both you and your clients using closeouts.

    One of the overlooked opportunities where one can cost-effectively brand and market their company is utilizing closeout merchandise. As with all creative campaigns, melding a creative theme, unique distribution, relevant packaging and products makes for an engaging client experience. Join Cliff Quicksell, MAS+ for this seminar on the why, what, and how of developing creative marketing tools for both you and your clients using closeouts. Doing so means more cost-effective marketing tools for you and huge profits if your clients choose to use the same tools you develop—and it’s easier than you think. Several case histories will be presented, including the thought and methodology on the development of the campaigns. This is a must-attend seminar if you are looking to expand your marketing arsenal.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Point

  • Expo East 2017: Mastering Intentional Communication: Creating Synergistic Relationships

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    ​With more messages than ever before flying at us from all directions, just being a ‘good’ communicator isn’t good enough these days. The gap between being a good communicator and being a great communicator can be huge. Business and personal success require the establishment of effective personal relationships.

    With more messages than ever before flying at us from all directions, just being a ‘good’ communicator isn’t good enough these days. The gap between being a good communicator and being a great communicator can be huge. Business and personal success require the establishment of effective personal relationships. Effective relationships require trust. And, a key ingredient in establishing and maintaining trust is effective communication. The biggest miscommunication occurs when we assume communication has taken place. Join Steve Klein for this session on communication and the key to business, personal and career success. Effective communication can make good relationships great and great relationships extraordinary.

    Steve A Klein

    Owner, Author and Speaker

    Steve Klein speaks and facilitates internationally about the psychology of professional performance, productivity and results. He conducts high-energy, high-impact sessions designed to engage participants with leadership, sales and success skills to take away and use immediately.

    Klein is a regular contributor to Fox News Radio and has produced televised leadership training. Steve is also the author of Sell When You See the Whites of Their Eyes, serves as CEO of the Professional Development Center and is the host of PlayMakers Talk Show on Dallas/Fort Worth's 770 KAAM radio.

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    1 Point

  • Expo East 2016: Ask The Right Questions To Make More Sales

    Contains 3 Component(s), 1.00 credit offered

    Product knowledge isn’t king, customer knowledge is king. The better you know your customers, the better you can sell to them and partner with them in creating successful programs. Customer knowledge is about what you ASK. This program will help you ask incisive, meaningful, and important questions of your customers that will help your customers tell you how to sell them.

    Join Troy Harrison for this session on what questions to ask to make more sales. Product knowledge isn't king, customer knowledge is king. The better you know your customers, the better you can sell to them and partner with them in creating successful programs. Customer knowledge is about what you ASK. This program will help you ask incisive, meaningful, and important questions of your customers that will help your customers tell you how to sell them.

    Troy Harrison

    Sales Manager

    Troy Harrison & Associates is owned and operated by Troy Harrison. Troy has been a top salesperson and sales manager for over fifteen years, and has turned around territories and entire sales forces. While working for a national managed services provider, he turned one of the company's worst sales forces into a two-time consecutive National Champion, with six President's Club salesperson awards and two National Champion Sales Manager awards. From there, he has worked as a “turnaround specialist," producing dramatic annual growth in sales and profitability. A track record of consistent overachievement against quota, and a thirst for selling knowledge, has produced one of America's finest sales consultants and trainers.


    In 2008, Troy authored “Sell Like You Mean It! – Outselling Your Competitors by Understanding Your Customers," which has sold over 5,000 copies nationwide and was a nominee for the 2008 Axiom Business Book of the Year Award. Troy has become a recognized leader in the sales training profession. He is sought out by leading publications such as Selling Power Magazine, Sales and Marketing Magazine, as well as high profile websites like CareerBuilder.com and the Wall Street Journal's digital network for advice and insight as to the state of the selling profession.

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    1 Point

  • Expo East 2016: 3D Printing And The Promotional Products Industry

    Contains 3 Component(s), 1.00 credit offered

    Most people have heard about 3D Printing and its applications in the fields of medicine, manufacturing, and aerospace. What about the promotional products industry? This session will explain common technologies, what to look for when buying a 3D printer, how it is used in the promotional products industry, and how to justify the cost of a 3D printer investment. This session will also include a demonstration of a 3D printer.

    Join Joe Scott for this session on 3D printing basics. Most people have heard about 3D Printing and its applications in the fields of medicine, manufacturing, and aerospace. What about the promotional products industry? This session will explain common technologies, what to look for when buying a 3D printer, how it is used in the promotional products industry, and how to justify the cost of a 3D printer investment. This session will also include a demonstration of a 3D printer.

    Joseph Scott

    Founder

    Joseph Scott co-founded Scott & Associates, Inc. with his wife Katie in 1993. Second generation joined company in 2009. Selling Principal: $25 million + in career Promotional Products sales. Joe has transitioned his Distributorship into an Agency that gets paid for their time and the results that they generate for their clients. He makes his living selling Promotional Products and Advertising Services. Public Speaking is a fun, side-business.

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    1 Point

  • Expo East 2016: Keynote & Cocktails: Invisible Or Remarkable: Notes From The Revolution

    Contains 3 Component(s), 1.00 credit offered

    Bestselling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Bestselling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Seth Godin

    Speaker

    Bestselling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Seth Godin, bestselling author, blogger and agent of change. Godin, the founder of altMBA.com, was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013. His latest book, What To Do When It's Your Turn (And It's Always Your Turn), uses new ideas in format and distribution to challenge people to step up and do work that matters.


    Before his work as a writer and blogger, Godin was vice president of direct marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

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    1 Point

  • Expo East 2016: New To The Industry? Start With The Power Of Two

    Contains 3 Component(s), 1.00 credit offered

    Join us and learn how the two industry giants, PPAI and SAGE, can be a game changer for your business. Learn from the experts as they demonstrate how you can benefit from joining the Power of Two. PPAI brings powerful industry information and savings to your bottom line, and SAGE offers state-of-the-art technology that brings professionalism to any business competing in this $20+ billion dollar industry. If you aren

    Join us Bob McLean and Ryan Hanchey and learn how the two industry giants, PPAI and SAGE, can be a game changer for your business. Learn from the experts as they demonstrate how you can benefit from joining the Power of Two. PPAI brings powerful industry information and savings to your bottom line, and SAGE offers state-of-the-art technology that brings professionalism to any business competing in this $20+ billion dollar industry. If you aren

    Bob McLean

    Executive Vice President

    Bob is PPAI’s executive vice president. He was hired in June 2008 as CFO and was responsible for finance & administration, information technology and the Promotional Products Education Foundation. In October 2011, Bob was promoted to EVP and now also has responsibility for Expo, Expo East and Membership sales and retention.

    Ryan Hanchey

    Distributor sales manager

    Ryan Hanchey is distributor sales manager at SAGE. He joined the company in 2009 after studying at the University of North Texas. Hanchey enjoys working with distributors to help them grow their business.

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    1 Point

  • Expo East 2016: 10 Secrets To Small Business Success And Profitability

    Contains 3 Component(s), 1.00 credit offered

    Most businesses start without a plan, letting their entrepreneurial spirit drive their success. There does come a time where the business begins to take over and seemingly gets away from the owner. Frustration, angst and confusion creep in and the business is now driving the owner. This seminar will bring to light some points that, when implemented, can get your business back on the right track, putting you in complete control once again, where you now run the business.

    Join Cliff Quicksell, MAS+ for the session on small business success. Most businesses start without a plan, letting their entrepreneurial spirit drive their success. There does come a time where the business begins to take over and seemingly gets away from the owner. Frustration, angst and confusion creep in and the business is now driving the owner. This seminar will bring to light some points that, when implemented, can get your business back on the right track, putting you in complete control once again, where you now run the business.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Point

  • Expo East 2016: Marketing To Millennials

    Contains 3 Component(s), 1.00 credit offered

    They're different. They're mobile. They're elusive. Or so you thought. Join this seminar to discover what makes Millennial buyers and prospects so different. Learn what lures them and deflects them. We'll uncover the media they use and love, and why... and good examples of promotions that work. We'll also uncover some creative promotional programs that engage the future of this buying segment which is like no other generation.

    Join Mary Ellen Sokalski for this session on marketing to Millennials. They're different. They're mobile. They're elusive. Or so you thought. Join this seminar to discover what makes Millennial buyers and prospects so different. Learn what lures them and deflects them. We'll uncover the media they use and love, and why... and good examples of promotions that work. We'll also uncover some creative promotional programs that engage the future of this buying segment which is like no other generation.

    Mary Ellen Sokalski, MAS

    Director of Marketing Communications

    Mary Ellen Sokalski, MAS, is a 33-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association’s Lifetime Achievement Award for Education Excellence, PPAI’s Distinguished Service Award and its Facilitator Excellence Award. Currently the owner of The Scarlet Marketeer, a creative content marketing firm, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity, Promotional Programs, Supplier-Distributor Relations, and How to Have a Happy Life. A multi-winner of PPA’s Supplier Achievement Awards and the Golden Pyramid, ASI’s Distinguished Women in Promotional Products, one of ASI’s Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, former Vice Chair of Marketing for PPAI, member of the PPAI Board of Directors, and inducted into the PAPPA Hall of Fame.

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    1 Point

  • Expo East 2016: Using Artwork And Promotional Products To Expand Your Business

    Contains 3 Component(s), 1.00 credit offered

    Business can be cutthroat in today’s market, and trying to stay ahead of your competitors can be daunting but necessary to stay alive. Many businesses today are branching out into other areas in order to generate additional income. Dane Clement will share his ideas on things that you can do to expand your business and help it grow. Clement will explain why providing sample products decorated with the type of artwork that you can create will help your customers realize what other options they have available, which will bring them back to you and increase your sales. Clement will also show you how to get more out of your artwork, help you think outside the box and help you see artwork in different ways to help you expand your offerings to your clients, which will help you step ahead of your competition and drive customers to your door.

    Business can be cutthroat in today's market, and trying to stay ahead of your competitors can be daunting but necessary to stay alive. Many businesses today are branching out into other areas in order to generate additional income. Dane Clement will share his ideas on things that you can do to expand your business and help it grow.

    Clement will explain why providing sample products decorated with the type of artwork that you can create will help your customers realize what other options they have available, which will bring them back to you and increase your sales. Clement will also show you how to get more out of your artwork, help you think outside the box and help you see artwork in different ways to help you expand your offerings to your clients, which will help you step ahead of your competition and drive customers to your door.

    Dane Clement

    President of Great Dane Graphics

    Dane Clement is president of Great Dane Graphics (a GroupeSTAHL company), whose primary focus is creating quality artwork and training materials for the decorated apparel industry. He also serves as the vice president of creative for GroupeSTAHL. Clement has been speaking and writing for the decorated apparel industry since 2000. He is considered an expert on computer graphics and color separations for textile screen printing, dye sublimation, digital direct-to-garment, and heat-applied graphics. He is the author of T-Shirt Artwork Simplified, a how-to-book on creating artwork for decorating apparel in Adobe and Corel formats.

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    1 Point

  • Expo East 2016: Creating Production Ready Artwork

    Contains 3 Component(s), 1.00 credit offered

    There are so many different printing and production processes today for the variety of promotional products available, and they all have their own set of guidelines for how artwork should be set up to prevent a delay in production time as well as to get the best quality print possible. Dane Clement will discuss things to consider when creating your artwork so that it will be set up correctly from the start, preventing any bumps in the road when it goes to production.<br><br>Learn about various file formats and which ones work best for various processes, as well as why and how to create vector logos from low-resolution jpg files. Clement will explain how to set up files with the proper dimensions and resolution from the start, to help prevent headaches in the end.

    There are so many different printing and production processes today for the variety of promotional products available, and they all have their own set of guidelines for how artwork should be set up to prevent a delay in production time as well as to get the best quality print possible. Dane Clement will discuss things to consider when creating your artwork so that it will be set up correctly from the start, preventing any bumps in the road when it goes to production.

    Learn about various file formats and which ones work best for various processes, as well as why and how to create vector logos from low-resolution jpg files. Clement will explain how to set up files with the proper dimensions and resolution from the start, to help prevent headaches in the end.

    Dane Clement

    President of Great Dane Graphics

    Dane Clement is president of Great Dane Graphics (a GroupeSTAHL company), whose primary focus is creating quality artwork and training materials for the decorated apparel industry. He also serves as the vice president of creative for GroupeSTAHL. Clement has been speaking and writing for the decorated apparel industry since 2000. He is considered an expert on computer graphics and color separations for textile screen printing, dye sublimation, digital direct-to-garment, and heat-applied graphics. He is the author of T-Shirt Artwork Simplified, a how-to-book on creating artwork for decorating apparel in Adobe and Corel formats.

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    1 Point

  • Expo East 2015 Keynote Luncheon: The Smart Revolution How The “Internet of Things” Ignites A New Era For Promotional Products

    Contains 3 Component(s), 1.00 credit offered

    We are on the verge of a massive shift where we our world moves from smartphones to smart everything. Through the emerging technology known as the Internet of Things (“IoT”), companies are infusing computing, connectivity, sensors and “smarts” into the everyday objects all around us—woven into the clothing that we wear, engineered into the appliances in our homes, installed within the cars that we drive, and embedded into the products that stock our shelves. Forecast to drive the economic impact of the World Wide Web—with a projected scale ten times that of mobile—the smart revolution will turn the inanimate objects that fill our lives into intelligent objects that make our lives better, our work easier, and our products more profitable. In this eye-opening, thought-provoking session, innovation specialist Christina “CK” Kerley will illuminate how The Internet of Things empowers suppliers and distributors to re-imagine, retool and revitalize their portfolio of products into a cutting-edge collection of connected, smart solutions that ignite a new era for the promotional products industry.

    We are on the verge of a massive shift where we our world moves from smartphones to smart everything. Through the emerging technology known as the Internet of Things (“IoT"), companies are infusing computing, connectivity, sensors and “smarts" into the everyday objects all around us—woven into the clothing that we wear, engineered into the appliances in our homes, installed within the cars that we drive, and embedded into the products that stock our shelves. Forecast to drive the economic impact of the World Wide Web—with a projected scale ten times that of mobile—the smart revolution will turn the inanimate objects that fill our lives into intelligent objects that make our lives better, our work easier, and our products more profitable.

    In this eye-opening, thought-provoking session, innovation specialist Christina “CK" Kerley will illuminate how The Internet of Things empowers suppliers and distributors to re-imagine, retool and revitalize their portfolio of products into a cutting-edge collection of connected, smart solutions that ignite a new era for the promotional products industry.

    CK Kerley

    Innovation speaker, trainer and thought leader

    Innovation speaker, trainer and thought leader Christina “CK” Kerley helps B2C and B2B executives steer through a sweeping set of emerging tech and media: from the technologies transforming our world today to the disruptions that will be driving the next five years of fast-paced, awe-inspiring innovation. With 20 years of success in charting scores of digital revolutions now behind us, and a firm grasp of the innovations set to ignite before our very eyes, CK covers the largest number of emerging tech and media—bar none.

    Her speeches, termed “edu-tainment” due to her signature high-energy style, have been featured at top-tier companies and organizations, including Johnson & Johnson, Verizon Wireless, Microsoft, the United Nations, the ANA, Bristol-Myers Squibb, Sodexo, Sony, Neutrogena, Verisign, Cisco and Wyndham Worldwide. Along with being a faculty member at Rutgers University Business School Executive Education—she has guest lectured at Stanford, Cornell, Northwestern and Carnegie Mellon. Based in New York City, CK focuses Fortune 500s on what's important now, which innovations are coming next—and how to win in the 21st century marketplace.

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    1Point

  • Expo East 2015: The Power of Story for Sales Success

    Contains 3 Component(s), 1.00 credit offered

    Stories are so effective in sales because they connect us to a lesson, person or brand in an easy to remember, non-threatening way. Organizations with well-structured brand stories experience extraordinary growth in a short amount of time. The printed products your clients buy are more than writing instruments. We have the unique privilege to work in an industry that delivers communication tools that serve strategic purposes if we choose to use them that way.

    Join Jim Socci for this session on the power of stories for sales. Stories are so effective in sales because they connect us to a lesson, person or brand in an easy to remember, non-threatening way. Organizations with well-structured brand stories experience extraordinary growth in a short amount of time. The printed products your clients buy are more than writing instruments. We have the unique privilege to work in an industry that delivers communication tools that serve strategic purposes if we choose to use them that way.


    Jim Socci, CAS

    President

    Jim Socci is the President and owner of Artistic Toy in Allentown, PA. He joined the field of marketing after a career in finance and accounting. While working at PricewaterhouseCoopers auditing financial statements and earning his CPA; he learned how promotional products support a brand of professionals who are the best and brightest. After five years of public accounting, he moved into a corporate finance role at Penn Treaty Insurance Company. As Vice President of Finance he reined in budgets, prepared forecasts, and performed ROI calculations on marketing initiatives. After 3 years at Penn Treaty Jim decided to bring his lifelong entrepreneurial dreams into reality, so he purchased Artistic Toy, formerly Art's Toy. Jim has put Artistic Toy on a mission to help corporations build character that create lasting brand impressions. Jim has presented several educational webinars on strategies to increase sales, comply with product safety, and improve brand awareness. In 2007, he served on the PPAI International Committee. In 2008, Jim published the Artistic Toy Sales Playbook to introduce the branding strategy of Character Marketing™. In 2009, Jim developed the Interactive Toy ™ to turn stuffed toys into lead generation tools. In 2012, Jim was the recipient of PPAI's Boss of the Year Award. In 2013, Jim pioneered a distribution agreement with Aurora Gift to offer a new line of stuffed animals into the promotional products industry. In 2014, Jim became the Treasurer of the Philadelphia Area Promotional Products Association board of directors.

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    1 Point

  • Expo East 2015: Creativity Challenge #1

    Contains 3 Component(s), 1.50 credits offered

    An interactive session where participants learn several brainstorming and idea generation techniques to solve problems and build strategy. Participants will learn to blending information to create new ideas, blocks to idea generation, the importance of good listening to brainstorming, thinking outside the box, and fantasy positioning of benefits to distinguish your company, products or services.

    Join Mary Ellen Sokalski for this session on getting creative for your campaigns. An interactive session where participants learn several brainstorming and idea generation techniques to solve problems and build strategy. Participants will learn to blending information to create new ideas, blocks to idea generation, the importance of good listening to brainstorming, thinking outside the box, and fantasy positioning of benefits to distinguish your company, products or services.

    Mary Ellen Sokalski, MAS

    Director of Marketing Communications

    Mary Ellen Sokalski, MAS, is a 33-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association’s Lifetime Achievement Award for Education Excellence, PPAI’s Distinguished Service Award and its Facilitator Excellence Award. Currently the owner of The Scarlet Marketeer, a creative content marketing firm, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity, Promotional Programs, Supplier-Distributor Relations, and How to Have a Happy Life. A multi-winner of PPA’s Supplier Achievement Awards and the Golden Pyramid, ASI’s Distinguished Women in Promotional Products, one of ASI’s Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, former Vice Chair of Marketing for PPAI, member of the PPAI Board of Directors, and inducted into the PAPPA Hall of Fame.

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    1.5 Point

  • Expo East 2015: Marketing In A Tight Economy

    Contains 3 Component(s), 1.50 credits offered

    An interactive session, which equips participants with the basic guerrilla marketing techniques to promote their businesses or their clients' businesses with low cost methods that work.

    Join Mary Ellen Sokalski for this session on marketing in a tight economy. An interactive session, which equips participants with the basic guerrilla marketing techniques to promote their businesses or their clients'businesses with low cost methods that work.

    Mary Ellen Sokalski, MAS

    Director of Marketing Communications

    Mary Ellen Sokalski, MAS, is a 33-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association’s Lifetime Achievement Award for Education Excellence, PPAI’s Distinguished Service Award and its Facilitator Excellence Award. Currently the owner of The Scarlet Marketeer, a creative content marketing firm, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity, Promotional Programs, Supplier-Distributor Relations, and How to Have a Happy Life. A multi-winner of PPA’s Supplier Achievement Awards and the Golden Pyramid, ASI’s Distinguished Women in Promotional Products, one of ASI’s Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, former Vice Chair of Marketing for PPAI, member of the PPAI Board of Directors, and inducted into the PAPPA Hall of Fame.

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    1.5 Points

  • Expo East 2016: How To Print T-Shirts For Fun And Profit

    Contains 3 Component(s), 1.00 credit offered

    This education session will cover everything from printing t-shirts to adding heat transfers to nylon jackets, baseball caps and more. Participants will learn how to start on a shoestring budget and build a profitable company, how to build or buy equipment, where to find customers, how to market and sell work, and they will receive an overview of computer graphics programs. Taublieb will also explain how to use inkjet-to-garment printing and how to use specialty inks.

    This education session will cover everything from printing t-shirts to adding heat transfers to nylon jackets, baseball caps and more. Participants will learn how to start on a shoestring budget and build a profitable company, how to build or buy equipment, where to find customers, how to market and sell work, and they will receive an overview of computer graphics programs. Charlie Taublieb will also explain how to use inkjet-to-garment printing and how to use specialty inks.

    Charlie Taublieb

    Owner

    Charlie Taublieb is a technical screen-printing consultant with more than 39 years' experience in the industry. He has worked in all aspects of the industry from designing facilities to resolving technical problems. He owned an award-winning automated screen-printing company in Brooklyn, New York, and a screen-printing supply house in Denver, Colorado. Taublieb has been conducting workshops and seminars for more than 35 years for FESPA, ISS Shows, SGIA Shows, DAX Shows and others in the U.S. and abroad. He also is a contributing writer for numerous industry publications and a member of the Academy of Screen & Digital Printing Technology.

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    1 Point