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EXPO East

25 Results

  • Expo East 2017: Maximizing Personalities For Sales Success

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/19/2017

    Not everyone is cut out for sales, but they are on your sales team anyway. This session defines the characteristics of a successful salesperson as well as non-traditional sales personalities. You will receive management, coaching and motivational techniques to maximize sales team’s success.

    Not everyone is cut out for sales, but they are on your sales team anyway. Join Carletta Clyatt as she defines the characteristics of a successful salesperson as well as non-traditional sales personalities. Participants will receive management, coaching and motivational techniques to maximize sales team’s success.This session is provided by a PPAI Affinity Partner. 

    Carletta Clyatt

    Senior Vice President

    Carletta Clyatt, senior vice president at The Omnia Group, brings more than 15 years of business-to-business consulting experience to help companies effectively select, manage and engage their biggest asset, people. Clyatt is a frequent speaker at corporate meetings, associations and conventions. Before joining The Omnia Group in 2000, she ran her own business for 10 years and has extensive field sales experience. She holds a bachelor’s degree in social work from the University of South Florida and a certificate in Negotiation for Senior Executives from Harvard Law School.

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    1 Point

  • Expo East 2017: Pantone and Your Promotional Products

    Contains 3 Component(s), 0.50 credits offered Recorded On: 06/12/2017

    Your client gave you what color number? They requested blue, but which blue? And will it be single color, two-color, or full-color; what is the best option for your client? Learn what PANTONE® products can assist you in communicating color to your clients within the promotional products industry.

    Your client gave you what color number? They requested blue, but which blue? And will it be single color, two-color, or full-color; what is the best option for your client? Join Kari Banner for this session on what PANTONE® products can assist you in communicating color to your clients within the promotional products industry.

    Kari Banner

    Affinity Program Specialist

    As the Affinity Program Specialist, Kari Banner is responsible for the relationships between our business partners and how they perform. Day to day she works to deliver a better experience to PPAI members.

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    0.5 Point

  • Expo East 2017: Apparel Trend Takeaways

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    This interactive session for anyone from beginners to experts in the apparel sales field will help participants understand what the newest trends are in the retail and imprinted sportswear market are, why they are occurring, and how to best present them to increase sales opportunities.

    Join Mary Ellen Sokalski, MAS for this interactive session. It is designed for anyone from beginners to experts in the apparel sales field will help participants understand what the newest trends are in the retail and imprinted sportswear market are, why they are occurring, and how to best present them to increase sales opportunities.

    Mary Ellen Sokalski, MAS

    Director of Marketing Communications

    Mary Ellen Sokalski, MAS, is a 32-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association's Lifetime Achievement Award for Education Excellence, PPAI's Distinguished Service Award and its Facilitator Excellence Award. Currently Director of Marketing Communications at industry wearables supplier Bodek and Rhodes, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity and Supplier-Distributor Relations, and now How to Have a Happy Life. A multi-winner of PPA's Supplier Achievement Awards and the Golden Pyramid, ASI's Distinguished Women in Promotional Products, one of ASI's Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, and former Vice Chair of Marketing for PPAI, and member of the PPAI Board of Directors, she was recently honored with SACDV's Hall of Fame Award and for two years in a row the SACDV President's Award for accomplishments as Chair of SACDV's Fall Expo for revitalizing its trade show.

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    1 Point

  • Expo East 2017: Making Your Net Work!

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    One of the most powerful ways to attract new customers is through networking and referrals; unfortunately, most salespeople do not know how to maximize their referral potential. This job can be made either easier or harder by proper or improper use of online networking tools. Stop “socializing” and move toward real referral generation techniques that work.

    One of the most powerful ways to attract new customers is through networking and referrals; unfortunately, most salespeople do not know how to maximize their referral potential. This job can be made either easier or harder by proper or improper use of online networking tools. Join Troy Harrison for this session on moving toward real referral generation techniques that work.

    Troy Harrison

    Sales Manager

    Troy Harrison & Associates is owned and operated by Troy Harrison. Troy has been a top salesperson and sales manager for over fifteen years, and has turned around territories and entire sales forces. While working for a national managed services provider, he turned one of the company's worst sales forces into a two-time consecutive National Champion, with six President's Club salesperson awards and two National Champion Sales Manager awards. From there, he has worked as a “turnaround specialist," producing dramatic annual growth in sales and profitability. A track record of consistent overachievement against quota, and a thirst for selling knowledge, has produced one of America's finest sales consultants and trainers.


    In 2008, Troy authored “Sell Like You Mean It! – Outselling Your Competitors by Understanding Your Customers," which has sold over 5,000 copies nationwide and was a nominee for the 2008 Axiom Business Book of the Year Award. Troy has become a recognized leader in the sales training profession. He is sought out by leading publications such as Selling Power Magazine, Sales and Marketing Magazine, as well as high profile websites like CareerBuilder.com and the Wall Street Journal's digital network for advice and insight as to the state of the selling profession.

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    1 Point

  • Expo East 2017: What Behavioral Insight Can Really Do For Your Business

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    Ever hired the wrong person? (Admit it…you know you have!) Ever wondered why employees don’t meet expectations? Ever struggled through motivating and communicating with your team? This seminar uncovers the real costs associated with a bad hire, and offers solutions to improve your hiring process while maximizing your team’s potential.

    Ever hired the wrong person? (Admit it…you know you have!) Ever wondered why employees don’t meet expectations? Ever struggled through motivating and communicating with your team? Join Carletta Clyatt for this seminar, as she uncovers the real costs associated with a bad hire, and offers solutions to improve your hiring process while maximizing your team’s potential. Learn more about who you are, your strengths, challenges, and leadership traits. We’ll discuss how you communicate and manage others and how to handle different types of employees. This session is provided by a PPAI Affinity Partner

    Carletta Clyatt

    Senior Vice President

    Carletta Clyatt, senior vice president at The Omnia Group, brings more than 15 years of business-to-business consulting experience to help companies effectively select, manage and engage their biggest asset, people. Clyatt is a frequent speaker at corporate meetings, associations and conventions. Before joining The Omnia Group in 2000, she ran her own business for 10 years and has extensive field sales experience. She holds a bachelor’s degree in social work from the University of South Florida and a certificate in Negotiation for Senior Executives from Harvard Law School.

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    1 Point

  • Expo East 2017: Naming Your Price and Getting It!

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    One of the worst elements of selling is the constant price pressure. While salespeople blame competition, the truth is that we are our own worst enemies when it comes to giving up price. In this workshop, we’ll show salespeople how they give up price – and how to hold price.

    One of the worst elements of selling is the constant price pressure. While salespeople blame competition, the truth is that we are our own worst enemies when it comes to giving up price. In this workshop, we’ll show salespeople how they give up price – and how to hold price. Join Troy Harriosn for this session on how to name your price.

    Troy Harrison

    Sales Manager

    Troy Harrison & Associates is owned and operated by Troy Harrison. Troy has been a top salesperson and sales manager for over fifteen years, and has turned around territories and entire sales forces. While working for a national managed services provider, he turned one of the company's worst sales forces into a two-time consecutive National Champion, with six President's Club salesperson awards and two National Champion Sales Manager awards. From there, he has worked as a “turnaround specialist," producing dramatic annual growth in sales and profitability. A track record of consistent overachievement against quota, and a thirst for selling knowledge, has produced one of America's finest sales consultants and trainers.


    In 2008, Troy authored “Sell Like You Mean It! – Outselling Your Competitors by Understanding Your Customers," which has sold over 5,000 copies nationwide and was a nominee for the 2008 Axiom Business Book of the Year Award. Troy has become a recognized leader in the sales training profession. He is sought out by leading publications such as Selling Power Magazine, Sales and Marketing Magazine, as well as high profile websites like CareerBuilder.com and the Wall Street Journal's digital network for advice and insight as to the state of the selling profession.

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    1 Point

  • Expo East 2017: New To The Industry: How To Grow Your Business Through Decorating

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    Are you new to the industry or in your first years? Congratulations! With over 26 years of experience, I can promise you it's an exciting and ever-changing industry, and the possibilities are endless. Each type of decoration has different terminology, graphics needs and degree of difficulty.

    Are you new to the industry or in your first years? Congratulations! With over 26 years of experience, I can promise you it's an exciting and ever-changing industry, and the possibilities are endless. Each type of decoration has different terminology, graphics needs and degree of difficulty. Diving into a new decoration method no matter how well prepared brings surprises. The complexity, materials options, machinery for the purpose are endless. Lori Garland will discuss how to avoid spending money when it's not necessary and making the most of the technology at your disposal.

    Lori Garland

    Owner

    Moving into the promotional products industry was to be a short term re-evaluation period in 1992. Fast forward 23 years and it obvious she’s found a job about which she is passionate. Originally, hired to digitize and provide technical support, Lori went on to run the production embroidery shop, customer service, technical support. Lori has digitized and trained individuals on methods, equipment and software.

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    1 Point

  • Expo East 2017: Getting Past The Gatekeeper

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    In this interactive one-hour session, both novices and seasoned veterans will learn tips and techniques to better navigate the gatekeepers at mid to large size companies' who guard access to buying decision makers. Through fun and lively storytelling, attendees can play along and guess best solutions while learning best practices in the art of cold calling, and from others in the room.

    In this interactive one-hour session, both novices and seasoned veterans will learn tips and techniques to better navigate the gatekeepers at mid to large size companies' who guard access to buying decision makers. Through fun and lively storytelling Mary Ellen Sokalski, MAS will lead attendees through best practices in the art of cold calling and more! 

    Mary Ellen Sokalski, MAS

    Director of Marketing Communications

    Mary Ellen Sokalski, MAS, is a 32-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association's Lifetime Achievement Award for Education Excellence, PPAI's Distinguished Service Award and its Facilitator Excellence Award. Currently Director of Marketing Communications at industry wearables supplier Bodek and Rhodes, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity and Supplier-Distributor Relations, and now How to Have a Happy Life. A multi-winner of PPA's Supplier Achievement Awards and the Golden Pyramid, ASI's Distinguished Women in Promotional Products, one of ASI's Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, and former Vice Chair of Marketing for PPAI, and member of the PPAI Board of Directors, she was recently honored with SACDV's Hall of Fame Award and for two years in a row the SACDV President's Award for accomplishments as Chair of SACDV's Fall Expo for revitalizing its trade show.

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    1 Point

  • Expo East 2017: The New, The Now, The Next In Digital Marketing Strategies

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    In this session, specifically tailored for the promotional products industry, Lance Bachmann and Scott Fcasni will discuss the importance of local SEO and internet marketing to grow your business. Through organic search, paid advertisements and re-targeting, email marketing and social media, and the best practices to reach a wider audience in the digital landscape. For all promotional product re-sellers, this session dives deep into local marketing to set up your business for success and increase your domain authority.

    In this session, specifically tailored for the promotional products industry, Lance Bachmann and Scott Fcasni will discuss the importance of local SEO and internet marketing to grow your business. Through organic search, paid advertisements and re-targeting, email marketing and social media,and the best practices to reach a wider audience in the digital landscape. For all promotional product re-sellers, this session dives deep into local marketing to set up your business for success and increase your domain authority.

    Lance Bachmann

    Founder and President

    Lance Bachmann is the founder and president of 1SEO.com Digital Agency, a full-service global digital marketing firm based in the Philadelphia, Pennsylvania, area. Bachmann and his team of over 60 digital marketers provide end-to-end solutions for their clientele with a full suite of services like search engine optimization (SEO), pay per click (PPC), social media optimization (SMO), website design, content development and email marketing. Bachmann and 1SEO.com Digital Agency cultivate an online presence for their clients in order to harvest leads, closes, conversions and profits. In just six short years, Bachmann has become renowned for his expertise and he is regarded as one of the leaders in the digital marketing space because of the results his agency produces for its clients. 

    Scott Fcasni

    President

    As president of 1SEO Technologies, Scott Fcasni oversees the newest 1SEO division that specializes in IT support and managed services. Fcasni brings more than 10 years of experience to the role, during which his team has cultivated a distinguished client base that relies on them for business-critical technology needs. Fcasni resides in New Jersey with his wife and two kids. When not working, he enjoys traveling with his family.

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    1 Point

  • Expo East 2017: Managing the Millennial Market

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    The emerging Millennial market is changing and challenging the way we do business and the tools we use to access the market. This interactive session will look at ways to integrate existing and new information to create well developed marketing and sales plans with regard to the new market.

    The emerging Millennial market is changing and challenging the way we do business and the tools we use to access the market. This interactive session with Seth Barnett, will look at ways to integrate existing and new information to create well developed marketing and sales plans with regard to the new market. Learn the proper use of technology integration as part of the marketing and business mix, understand the necessity for maintaining tested strategic methods, and be able to understand what it takes to further develop strategies for success.

    Seth Barnett

    Diversity Development and Engagement Manager

    Seth Barnett is the Diversity Development Manager for Promotional Products Association International (PPAI). As an advocate for the industry's marketplace success, he develops new ways for business to meet the growing demand of a diverse workforce and a changing consumer market. Barnett spent his first three years in the industry as the association's Government Relations Manager where he coordinated legislative and regulatory obligations for the industry. Barnett holds a bachelor's degree in management, a master's degree in public administration, and a master's degree in law. Barnett is a lecturer and tutor for Texas Christian University and has been a guest lecturer at Boise State University, Johnson & Wales University, the Florida Institute of Technology, and the College of Western Idaho.

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    1 Point

  • Expo East 2017: Utilizing Closeout Merchandise to Market Your Company

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    One of the overlooked opportunities where one can cost-effectively brand and market their company is utilizing closeout merchandise. As with all creative campaigns, melding a creative theme, unique distribution, relevant packaging and products makes for an engaging client experience. This seminar will go over the why, what, and how of developing creative marketing tools for both you and your clients using closeouts.

    One of the overlooked opportunities where one can cost-effectively brand and market their company is utilizing closeout merchandise. As with all creative campaigns, melding a creative theme, unique distribution, relevant packaging and products makes for an engaging client experience. Join Cliff Quicksell, MAS+ for this seminar on the why, what, and how of developing creative marketing tools for both you and your clients using closeouts. Doing so means more cost-effective marketing tools for you and huge profits if your clients choose to use the same tools you develop—and it’s easier than you think. Several case histories will be presented, including the thought and methodology on the development of the campaigns. This is a must-attend seminar if you are looking to expand your marketing arsenal.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 35 years. During this time, he has achieved the Master Advertising Specialist designation and has been actively involved in PPAI by serving on various committees, as a facilitator at all PPAI shows and as a member of PPAI's Ambassadors Speakers Bureau. Cliff's passion for education and training is exemplified by his having served five terms as the education chairperson for the Chesapeake Promotional Products Association. Cliff has received several awards including a PPAI Pyramid award 25 times and PPAI's Ambassador Speaker of the Year Award six times. In 1997 he was an inaugural recipient of PPAI's Distinguished Service Award.Cliff is the CEO of Cliff Quicksell Associates and the acting Director of Marketing with Ipromoteu. 

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    1 Point

  • Expo East 2017: Mastering Intentional Communication: Creating Synergistic Relationships

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    ​With more messages than ever before flying at us from all directions, just being a ‘good’ communicator isn’t good enough these days. The gap between being a good communicator and being a great communicator can be huge. Business and personal success require the establishment of effective personal relationships.

    With more messages than ever before flying at us from all directions, just being a ‘good’ communicator isn’t good enough these days. The gap between being a good communicator and being a great communicator can be huge. Business and personal success require the establishment of effective personal relationships. Effective relationships require trust. And, a key ingredient in establishing and maintaining trust is effective communication. The biggest miscommunication occurs when we assume communication has taken place. Join Steve Klein for this session on communication and the key to business, personal and career success. Effective communication can make good relationships great and great relationships extraordinary.

    Steve A Klein

    Owner, Author and Speaker

    Steve Klein speaks and facilitates internationally about the psychology of professional performance, productivity and results. He conducts high-energy, high-impact sessions designed to engage participants with leadership, sales and success skills to take away and use immediately.

    Klein is a regular contributor to Fox News Radio and has produced televised leadership training. Steve is also the author of Sell When You See the Whites of Their Eyes, serves as CEO of the Professional Development Center and is the host of PlayMakers Talk Show on Dallas/Fort Worth's 770 KAAM radio.

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    1 Point

  • Expo East 2016: Ask The Right Questions To Make More Sales

    Contains 3 Component(s), 1.00 credit offered

    Product knowledge isn’t king, customer knowledge is king. The better you know your customers, the better you can sell to them and partner with them in creating successful programs. Customer knowledge is about what you ASK. This program will help you ask incisive, meaningful, and important questions of your customers that will help your customers tell you how to sell them.

    Join Troy Harrison for this session on what questions to ask to make more sales. Product knowledge isn't king, customer knowledge is king. The better you know your customers, the better you can sell to them and partner with them in creating successful programs. Customer knowledge is about what you ASK. This program will help you ask incisive, meaningful, and important questions of your customers that will help your customers tell you how to sell them.

    Troy Harrison

    Sales Manager

    Troy Harrison & Associates is owned and operated by Troy Harrison. Troy has been a top salesperson and sales manager for over fifteen years, and has turned around territories and entire sales forces. While working for a national managed services provider, he turned one of the company's worst sales forces into a two-time consecutive National Champion, with six President's Club salesperson awards and two National Champion Sales Manager awards. From there, he has worked as a “turnaround specialist," producing dramatic annual growth in sales and profitability. A track record of consistent overachievement against quota, and a thirst for selling knowledge, has produced one of America's finest sales consultants and trainers.


    In 2008, Troy authored “Sell Like You Mean It! – Outselling Your Competitors by Understanding Your Customers," which has sold over 5,000 copies nationwide and was a nominee for the 2008 Axiom Business Book of the Year Award. Troy has become a recognized leader in the sales training profession. He is sought out by leading publications such as Selling Power Magazine, Sales and Marketing Magazine, as well as high profile websites like CareerBuilder.com and the Wall Street Journal's digital network for advice and insight as to the state of the selling profession.

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    1 Point

  • Expo East 2016: 3D Printing And The Promotional Products Industry

    Contains 3 Component(s), 1.00 credit offered

    Most people have heard about 3D Printing and its applications in the fields of medicine, manufacturing, and aerospace. What about the promotional products industry? This session will explain common technologies, what to look for when buying a 3D printer, how it is used in the promotional products industry, and how to justify the cost of a 3D printer investment. This session will also include a demonstration of a 3D printer.

    Join Joe Scott for this session on 3D printing basics. Most people have heard about 3D Printing and its applications in the fields of medicine, manufacturing, and aerospace. What about the promotional products industry? This session will explain common technologies, what to look for when buying a 3D printer, how it is used in the promotional products industry, and how to justify the cost of a 3D printer investment. This session will also include a demonstration of a 3D printer.

    Joseph Scott

    Founder

    Joseph Scott co-founded Scott & Associates, Inc. with his wife Katie in 1993. Second generation joined company in 2009. Selling Principal: $25 million + in career Promotional Products sales. Joe has transitioned his Distributorship into an Agency that gets paid for their time and the results that they generate for their clients. He makes his living selling Promotional Products and Advertising Services. Public Speaking is a fun, side-business.

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    1 Point

  • Expo East 2016: Keynote & Cocktails: Invisible Or Remarkable: Notes From The Revolution

    Contains 3 Component(s), 1.00 credit offered

    Bestselling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Bestselling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Seth Godin

    Speaker

    Bestselling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Seth Godin, bestselling author, blogger and agent of change. Godin, the founder of altMBA.com, was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013. His latest book, What To Do When It's Your Turn (And It's Always Your Turn), uses new ideas in format and distribution to challenge people to step up and do work that matters.


    Before his work as a writer and blogger, Godin was vice president of direct marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

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    1 Point

  • Expo East 2016: New To The Industry? Start With The Power Of Two

    Contains 3 Component(s), 1.00 credit offered

    Join us and learn how the two industry giants, PPAI and SAGE, can be a game changer for your business. Learn from the experts as they demonstrate how you can benefit from joining the Power of Two. PPAI brings powerful industry information and savings to your bottom line, and SAGE offers state-of-the-art technology that brings professionalism to any business competing in this $20+ billion dollar industry. If you aren

    Join us Bob McLean and Ryan Hanchey and learn how the two industry giants, PPAI and SAGE, can be a game changer for your business. Learn from the experts as they demonstrate how you can benefit from joining the Power of Two. PPAI brings powerful industry information and savings to your bottom line, and SAGE offers state-of-the-art technology that brings professionalism to any business competing in this $20+ billion dollar industry. If you aren

    Bob McLean

    Executive Vice President

    Bob is PPAI’s executive vice president. He was hired in June 2008 as CFO and was responsible for finance & administration, information technology and the Promotional Products Education Foundation. In October 2011, Bob was promoted to EVP and now also has responsibility for Expo, Expo East and Membership sales and retention.

    Ryan Hanchey

    Distributor sales manager

    Ryan Hanchey is distributor sales manager at SAGE. He joined the company in 2009 after studying at the University of North Texas. Hanchey enjoys working with distributors to help them grow their business.

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    1 Point

  • Expo East 2016: 10 Secrets To Small Business Success And Profitability

    Contains 3 Component(s), 1.00 credit offered

    Most businesses start without a plan, letting their entrepreneurial spirit drive their success. There does come a time where the business begins to take over and seemingly gets away from the owner. Frustration, angst and confusion creep in and the business is now driving the owner. This seminar will bring to light some points that, when implemented, can get your business back on the right track, putting you in complete control once again, where you now run the business.

    Join Cliff Quicksell, MAS+ for the session on small business success. Most businesses start without a plan, letting their entrepreneurial spirit drive their success. There does come a time where the business begins to take over and seemingly gets away from the owner. Frustration, angst and confusion creep in and the business is now driving the owner. This seminar will bring to light some points that, when implemented, can get your business back on the right track, putting you in complete control once again, where you now run the business.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 35 years. During this time, he has achieved the Master Advertising Specialist designation and has been actively involved in PPAI by serving on various committees, as a facilitator at all PPAI shows and as a member of PPAI's Ambassadors Speakers Bureau. Cliff's passion for education and training is exemplified by his having served five terms as the education chairperson for the Chesapeake Promotional Products Association. Cliff has received several awards including a PPAI Pyramid award 25 times and PPAI's Ambassador Speaker of the Year Award six times. In 1997 he was an inaugural recipient of PPAI's Distinguished Service Award.Cliff is the CEO of Cliff Quicksell Associates and the acting Director of Marketing with Ipromoteu. 

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    1 Point

  • Expo East 2016: Marketing To Millennials

    Contains 3 Component(s), 1.00 credit offered

    They're different. They're mobile. They're elusive. Or so you thought. Join this seminar to discover what makes Millennial buyers and prospects so different. Learn what lures them and deflects them. We'll uncover the media they use and love, and why... and good examples of promotions that work. We'll also uncover some creative promotional programs that engage the future of this buying segment which is like no other generation.

    Join Mary Ellen Sokalski for this session on marketing to Millennials. They're different. They're mobile. They're elusive. Or so you thought. Join this seminar to discover what makes Millennial buyers and prospects so different. Learn what lures them and deflects them. We'll uncover the media they use and love, and why... and good examples of promotions that work. We'll also uncover some creative promotional programs that engage the future of this buying segment which is like no other generation.

    Mary Ellen Sokalski, MAS

    Director of Marketing Communications

    Mary Ellen Sokalski, MAS, is a 32-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association's Lifetime Achievement Award for Education Excellence, PPAI's Distinguished Service Award and its Facilitator Excellence Award. Currently Director of Marketing Communications at industry wearables supplier Bodek and Rhodes, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity and Supplier-Distributor Relations, and now How to Have a Happy Life. A multi-winner of PPA's Supplier Achievement Awards and the Golden Pyramid, ASI's Distinguished Women in Promotional Products, one of ASI's Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, and former Vice Chair of Marketing for PPAI, and member of the PPAI Board of Directors, she was recently honored with SACDV's Hall of Fame Award and for two years in a row the SACDV President's Award for accomplishments as Chair of SACDV's Fall Expo for revitalizing its trade show.

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    1 Point

  • Expo East 2016: Using Artwork And Promotional Products To Expand Your Business

    Contains 3 Component(s), 1.00 credit offered

    Business can be cutthroat in today’s market, and trying to stay ahead of your competitors can be daunting but necessary to stay alive. Many businesses today are branching out into other areas in order to generate additional income. Dane Clement will share his ideas on things that you can do to expand your business and help it grow. Clement will explain why providing sample products decorated with the type of artwork that you can create will help your customers realize what other options they have available, which will bring them back to you and increase your sales. Clement will also show you how to get more out of your artwork, help you think outside the box and help you see artwork in different ways to help you expand your offerings to your clients, which will help you step ahead of your competition and drive customers to your door.

    Business can be cutthroat in today's market, and trying to stay ahead of your competitors can be daunting but necessary to stay alive. Many businesses today are branching out into other areas in order to generate additional income. Dane Clement will share his ideas on things that you can do to expand your business and help it grow.

    Clement will explain why providing sample products decorated with the type of artwork that you can create will help your customers realize what other options they have available, which will bring them back to you and increase your sales. Clement will also show you how to get more out of your artwork, help you think outside the box and help you see artwork in different ways to help you expand your offerings to your clients, which will help you step ahead of your competition and drive customers to your door.

    Dane Clement

    President of Great Dane Graphics

    Dane Clement is president of Great Dane Graphics (a GroupeSTAHL company), whose primary focus is creating quality artwork and training materials for the decorated apparel industry. He also serves as the vice president of creative for GroupeSTAHL. Clement has been speaking and writing for the decorated apparel industry since 2000. He is considered an expert on computer graphics and color separations for textile screen printing, dye sublimation, digital direct-to-garment, and heat-applied graphics. He is the author of T-Shirt Artwork Simplified, a how-to-book on creating artwork for decorating apparel in Adobe and Corel formats.

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    1 Point

  • Expo East 2016: Creating Production Ready Artwork

    Contains 3 Component(s), 1.00 credit offered

    There are so many different printing and production processes today for the variety of promotional products available, and they all have their own set of guidelines for how artwork should be set up to prevent a delay in production time as well as to get the best quality print possible. Dane Clement will discuss things to consider when creating your artwork so that it will be set up correctly from the start, preventing any bumps in the road when it goes to production.<br><br>Learn about various file formats and which ones work best for various processes, as well as why and how to create vector logos from low-resolution jpg files. Clement will explain how to set up files with the proper dimensions and resolution from the start, to help prevent headaches in the end.

    There are so many different printing and production processes today for the variety of promotional products available, and they all have their own set of guidelines for how artwork should be set up to prevent a delay in production time as well as to get the best quality print possible. Dane Clement will discuss things to consider when creating your artwork so that it will be set up correctly from the start, preventing any bumps in the road when it goes to production.

    Learn about various file formats and which ones work best for various processes, as well as why and how to create vector logos from low-resolution jpg files. Clement will explain how to set up files with the proper dimensions and resolution from the start, to help prevent headaches in the end.

    Dane Clement

    President of Great Dane Graphics

    Dane Clement is president of Great Dane Graphics (a GroupeSTAHL company), whose primary focus is creating quality artwork and training materials for the decorated apparel industry. He also serves as the vice president of creative for GroupeSTAHL. Clement has been speaking and writing for the decorated apparel industry since 2000. He is considered an expert on computer graphics and color separations for textile screen printing, dye sublimation, digital direct-to-garment, and heat-applied graphics. He is the author of T-Shirt Artwork Simplified, a how-to-book on creating artwork for decorating apparel in Adobe and Corel formats.

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    1 Point

  • Expo East 2015 Keynote Luncheon: The Smart Revolution How The “Internet of Things” Ignites A New Era For Promotional Products

    Contains 3 Component(s), 1.00 credit offered

    We are on the verge of a massive shift where we our world moves from smartphones to smart everything. Through the emerging technology known as the Internet of Things (“IoT”), companies are infusing computing, connectivity, sensors and “smarts” into the everyday objects all around us—woven into the clothing that we wear, engineered into the appliances in our homes, installed within the cars that we drive, and embedded into the products that stock our shelves. Forecast to drive the economic impact of the World Wide Web—with a projected scale ten times that of mobile—the smart revolution will turn the inanimate objects that fill our lives into intelligent objects that make our lives better, our work easier, and our products more profitable. In this eye-opening, thought-provoking session, innovation specialist Christina “CK” Kerley will illuminate how The Internet of Things empowers suppliers and distributors to re-imagine, retool and revitalize their portfolio of products into a cutting-edge collection of connected, smart solutions that ignite a new era for the promotional products industry.

    We are on the verge of a massive shift where we our world moves from smartphones to smart everything. Through the emerging technology known as the Internet of Things (“IoT"), companies are infusing computing, connectivity, sensors and “smarts" into the everyday objects all around us—woven into the clothing that we wear, engineered into the appliances in our homes, installed within the cars that we drive, and embedded into the products that stock our shelves. Forecast to drive the economic impact of the World Wide Web—with a projected scale ten times that of mobile—the smart revolution will turn the inanimate objects that fill our lives into intelligent objects that make our lives better, our work easier, and our products more profitable.

    In this eye-opening, thought-provoking session, innovation specialist Christina “CK" Kerley will illuminate how The Internet of Things empowers suppliers and distributors to re-imagine, retool and revitalize their portfolio of products into a cutting-edge collection of connected, smart solutions that ignite a new era for the promotional products industry.

    CK Kerley

    Innovation speaker, trainer and thought leader

    Innovation speaker, trainer and thought leader Christina “CK” Kerley helps B2C and B2B executives steer through a sweeping set of emerging tech and media: from the technologies transforming our world today to the disruptions that will be driving the next five years of fast-paced, awe-inspiring innovation. With 20 years of success in charting scores of digital revolutions now behind us, and a firm grasp of the innovations set to ignite before our very eyes, CK covers the largest number of emerging tech and media—bar none.

    Her speeches, termed “edu-tainment” due to her signature high-energy style, have been featured at top-tier companies and organizations, including Johnson & Johnson, Verizon Wireless, Microsoft, the United Nations, the ANA, Bristol-Myers Squibb, Sodexo, Sony, Neutrogena, Verisign, Cisco and Wyndham Worldwide. Along with being a faculty member at Rutgers University Business School Executive Education—she has guest lectured at Stanford, Cornell, Northwestern and Carnegie Mellon. Based in New York City, CK focuses Fortune 500s on what's important now, which innovations are coming next—and how to win in the 21st century marketplace.

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    1Point

  • Expo East 2015: The Power of Story for Sales Success

    Contains 3 Component(s), 1.00 credit offered

    Stories are so effective in sales because they connect us to a lesson, person or brand in an easy to remember, non-threatening way. Organizations with well-structured brand stories experience extraordinary growth in a short amount of time. The printed products your clients buy are more than writing instruments. We have the unique privilege to work in an industry that delivers communication tools that serve strategic purposes if we choose to use them that way.

    Join Jim Socci for this session on the power of stories for sales. Stories are so effective in sales because they connect us to a lesson, person or brand in an easy to remember, non-threatening way. Organizations with well-structured brand stories experience extraordinary growth in a short amount of time. The printed products your clients buy are more than writing instruments. We have the unique privilege to work in an industry that delivers communication tools that serve strategic purposes if we choose to use them that way.


    Jim Socci, CAS

    President

    Jim Socci is the President and owner of Artistic Toy in Allentown, PA. He joined the field of marketing after a career in finance and accounting. While working at PricewaterhouseCoopers auditing financial statements and earning his CPA; he learned how promotional products support a brand of professionals who are the best and brightest. After five years of public accounting, he moved into a corporate finance role at Penn Treaty Insurance Company. As Vice President of Finance he reined in budgets, prepared forecasts, and performed ROI calculations on marketing initiatives. After 3 years at Penn Treaty Jim decided to bring his lifelong entrepreneurial dreams into reality, so he purchased Artistic Toy, formerly Art's Toy. Jim has put Artistic Toy on a mission to help corporations build character that create lasting brand impressions. Jim has presented several educational webinars on strategies to increase sales, comply with product safety, and improve brand awareness. In 2007, he served on the PPAI International Committee. In 2008, Jim published the Artistic Toy Sales Playbook to introduce the branding strategy of Character Marketing™. In 2009, Jim developed the Interactive Toy ™ to turn stuffed toys into lead generation tools. In 2012, Jim was the recipient of PPAI's Boss of the Year Award. In 2013, Jim pioneered a distribution agreement with Aurora Gift to offer a new line of stuffed animals into the promotional products industry. In 2014, Jim became the Treasurer of the Philadelphia Area Promotional Products Association board of directors.

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    1 Point

  • Expo East 2015: Creativity Challenge #1

    Contains 3 Component(s), 1.50 credits offered

    An interactive session where participants learn several brainstorming and idea generation techniques to solve problems and build strategy. Participants will learn to blending information to create new ideas, blocks to idea generation, the importance of good listening to brainstorming, thinking outside the box, and fantasy positioning of benefits to distinguish your company, products or services.

    Join Mary Ellen Sokalski for this session on getting creative for your campaigns. An interactive session where participants learn several brainstorming and idea generation techniques to solve problems and build strategy. Participants will learn to blending information to create new ideas, blocks to idea generation, the importance of good listening to brainstorming, thinking outside the box, and fantasy positioning of benefits to distinguish your company, products or services.

    Mary Ellen Sokalski, MAS

    Director of Marketing Communications

    Mary Ellen Sokalski, MAS, is a 32-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association's Lifetime Achievement Award for Education Excellence, PPAI's Distinguished Service Award and its Facilitator Excellence Award. Currently Director of Marketing Communications at industry wearables supplier Bodek and Rhodes, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity and Supplier-Distributor Relations, and now How to Have a Happy Life. A multi-winner of PPA's Supplier Achievement Awards and the Golden Pyramid, ASI's Distinguished Women in Promotional Products, one of ASI's Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, and former Vice Chair of Marketing for PPAI, and member of the PPAI Board of Directors, she was recently honored with SACDV's Hall of Fame Award and for two years in a row the SACDV President's Award for accomplishments as Chair of SACDV's Fall Expo for revitalizing its trade show.

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    1.5 Point

  • Expo East 2015: Marketing In A Tight Economy

    Contains 3 Component(s), 1.50 credits offered

    An interactive session, which equips participants with the basic guerrilla marketing techniques to promote their businesses or their clients' businesses with low cost methods that work.

    Join Mary Ellen Sokalski for this session on marketing in a tight economy. An interactive session, which equips participants with the basic guerrilla marketing techniques to promote their businesses or their clients'businesses with low cost methods that work.

    Mary Ellen Sokalski, MAS

    Director of Marketing Communications

    Mary Ellen Sokalski, MAS, is a 32-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association's Lifetime Achievement Award for Education Excellence, PPAI's Distinguished Service Award and its Facilitator Excellence Award. Currently Director of Marketing Communications at industry wearables supplier Bodek and Rhodes, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity and Supplier-Distributor Relations, and now How to Have a Happy Life. A multi-winner of PPA's Supplier Achievement Awards and the Golden Pyramid, ASI's Distinguished Women in Promotional Products, one of ASI's Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, and former Vice Chair of Marketing for PPAI, and member of the PPAI Board of Directors, she was recently honored with SACDV's Hall of Fame Award and for two years in a row the SACDV President's Award for accomplishments as Chair of SACDV's Fall Expo for revitalizing its trade show.

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    1.5 Points

  • Expo East 2016: How To Print T-Shirts For Fun And Profit

    Contains 3 Component(s), 1.00 credit offered

    This education session will cover everything from printing t-shirts to adding heat transfers to nylon jackets, baseball caps and more. Participants will learn how to start on a shoestring budget and build a profitable company, how to build or buy equipment, where to find customers, how to market and sell work, and they will receive an overview of computer graphics programs. Taublieb will also explain how to use inkjet-to-garment printing and how to use specialty inks.

    This education session will cover everything from printing t-shirts to adding heat transfers to nylon jackets, baseball caps and more. Participants will learn how to start on a shoestring budget and build a profitable company, how to build or buy equipment, where to find customers, how to market and sell work, and they will receive an overview of computer graphics programs. Charlie Taublieb will also explain how to use inkjet-to-garment printing and how to use specialty inks.

    Charlie Taublieb

    Owner

    Charlie Taublieb is a technical screen-printing consultant with more than 39 years' experience in the industry. He has worked in all aspects of the industry from designing facilities to resolving technical problems. He owned an award-winning automated screen-printing company in Brooklyn, New York, and a screen-printing supply house in Denver, Colorado. Taublieb has been conducting workshops and seminars for more than 35 years for FESPA, ISS Shows, SGIA Shows, DAX Shows and others in the U.S. and abroad. He also is a contributing writer for numerous industry publications and a member of the Academy of Screen & Digital Printing Technology.

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    1 Point