Getting Back To Business Series

This webinar series will focus on what to focus on to get back to business. Participants will learn six areas to ensure your business is running smoothly, inexpensive ways to market during times of crisis, and business communication what to say and when to say it. In addition this session will include a mindfulness session to help ensure your mental health is on the checklist while getting back to business. The sessions included in this webinar series: How To Bounce Back After A Crisis & Get Back To Business, Inexpensive Ways To Market Your Business, Tactical Crisis Communications: Knowing What To Say And When To Say It, The Power of Mindfulness To Achieve Your Dreams, Considerations For Re-Opening Workplaces & COVID-19 Q&A.

  • The Paycheck Protection Program Flexibility Act and Loan Forgiveness

    Contains 3 Component(s), Includes Credits Recorded On: 06/18/2020

    The president has signed the PPP Flexibility Act, and it changes the rules for loan forgiveness. The Act established new parameters for the covered period during which loan funds can be used, changed the percentage of loan funds that must be spent on payroll, created a new safe harbor for full-time equivalent (FTE) reductions and implemented numerous other changes. Join Cory Halliburton and Maurice Norris as they outline the big changes to this critical relief program.

    The president has signed the PPP Flexibility Act, and it changes the rules for loan forgiveness. The Act established new parameters for the covered period during which loan funds can be used, changed the percentage of loan funds that must be spent on payroll, created a new safe harbor for full-time equivalent (FTE) reductions and implemented numerous other changes. Join Cory Halliburton and Maurice Norris as they outline the big changes to this critical relief program.

    Maurice Norris (Moderator)

    Public Affairs Manager

    Maurice is the public affairs manager for PPAI. He monitors legislative and regulatory developments affecting the promotional products industry. Maurice also assists members with compliance challenges facing their businesses and helps them advocate for their companies with various aspects and levels of government. Maurice also serves on the board of the Graphic Communications Workforce Coalition.

    Cory Halliburton

    Attorney At Law

    Cory Halliburton is an attorney with the law firm of Weycer, Kaplan, Pulaski & Zuber. He has served as General Counsel for PPAI since May 2014 and since that time he has participated in just about every PPAI Board meeting and strategic planning session and has reviewed hundreds of contracts for PPAI. He also supports in-house counsel of publicly traded companies and executives in the tax-exempt organizations space in their drafting and negotiation of substantial vendor agreements. 

    Cory Halliburton graduated Magna Cum Laude from Texas Tech UniversitySchool of Law in 2003 and, among other accolades, was the recipient of the 2013Outstanding Young Lawyer Award from the Fort Worth-Tarrant County Young LawyersAssociation.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • How To Bounce Back After A Crisis & Get Back To Business

    Contains 3 Component(s), Includes Credits Recorded On: 06/03/2020

    Getting back to business seems like a no-brainer doesn’t it? Well, it is not going to be so simple for you or your customers. This webinar with Jeff Tobe will look at six things you need to do to ensure you are back up and running in a new environment.

    Getting back to business seems like a no-brainer doesn’t it? Well, it is not going to be so simple for you or your customers. This webinar with Jeff Tobe will look at six things you need to do to ensure you are back up and running in a new environment.

    Jeff Tobe

    Speaker and Author

    Jeff Tobe is a Certified Professional Speaker and author, known for his popular book, Coloring Outside the Lines, and for co-author of best-sellers, The Sales Coach and The Communication Coach. Over the past 20 years, Tobe has traveled the world as a speaker, trainer and business consultant, educating professionals on practices to improve the customer experience. He prides himself on presenting up-to-the-minute, cutting-edge material as it relates to designing the ideal customer experience by engaging people more in their day-to-day tasks. He was named one of the top 15 speakers in North America by Convention & Meetings magazine, and has spoken to clients, including PNC Bank, Microsoft, RE/MAX International, Erickson Living, The Dubai Water Authority and Pepsi Cola International.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: Inexpensive Ways To Market Your Business

    Contains 4 Component(s), Includes Credits Recorded On: 06/05/2020

    In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?” Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales? Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the marketing path you, as an promotional products professional can travel.

    In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?”  Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales?  Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the  marketing path you, as an promotional products professional can travel.

    Hank Yuloff

    Co-Owner

    Hank Yuloff is the co-owner of Yuloff Creative Marketing Solutions, which he co-owners with his wife, Sharyn. Yuloff Creative Marketing Solutions is a business coaching firm delivering traditional and technological marketing plans for small companies. Their company strives to find solutions for everything, from discovering the most profitable demographics to creating effective messaging and tactics, to solving employee headaches several times as year, as well as hold small-business breakthrough bootcamp intensives for audiences of up to 250. The couple has co-authored five best-selling books on marketing and human resources, and has co-hosted a weekly marketing podcast for more than four years. 


    Sharyn Yuloff

    Co-Founder

    When it comes to getting expert business help, Sharyn Yuloff offers a one-of-a-kind perspective. She is an online marketing and human resources expert, and is the co-founder of Yuloff Creative Marketing Solutions, a business coaching firm delivering traditional and technological marketing plans for small companies, which she owns with her husband, Hank. Their company strives to find solutions for everything, from discovering the most profitable demographics to creating effective messaging and tactics, to solving employee headaches several times as year, as well as hold small-business breakthrough bootcamp intensives for audiences of up to 250. The couple has co-authored five best-selling books on marketing and human resources, and has co-hosted a weekly marketing podcast for more than four years.


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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Tactical Crisis Communication: Knowing What To Say And When To Say It

    Contains 5 Component(s), Includes Credits Recorded On: 06/10/2020

    ​A crisis of any kind can threaten your organization's brand image at a moment's notice, requiring you to act faster than ever before to effectively communicate. It's more important than ever not only to have a plan in place to respond to these crises, but also to train your team in appropriate techniques, authentic responses, and strategic engagement to steer the conversation. It is critical to send messages via proper channels to reach internal and external stakeholders. This session will be applicable for business owners and managers for business best practices beyond COVID-19.

    A crisis of any king can threaten your organization's brand image at a moment's notice, requiring you to act faster than ever before to effectively communicate. It's more important than ever not only to have a plan in place to respond to these crises, but also to train your team in appropriate techniques, authentic responses, and strategic engagement to steer the conversation. It is critical to send messages via proper channels to reach internal and external stakeholders. Award-winning branding and business communication strategist, Shakira Brown will share essential communication best practices to help instill trust and mitigate reputation damage on the onset of a crisis. Whether you're looking to bolster your reputation or better respond to situations at any time without notice, you'll learn the value of transparency and quick response. Plus, find out which crisis response tools to use and when to use them.

    Shakira M. Brown

    CEO

    Shakira M. Brown is an award-winning professional branding and business communication speaker and former network television broadcast journalist. She is the CEO of SMB Strategic Media LLC, a firm that helps businesses get to the heart of why the customers/clients buy their goods and services, helping them clarify their message via strategic brand messaging. Brown is also the lead marketing consultant for America’s Small Business Development Center at The College of New Jersey. She has won more than 13 industry awards in various disciplines for her work. Brown frequently shares her expertise at national conferences and corporate workshops as well as with the media, such as American Express Open, Crain’s Chicago, PR Week, Brand Week andSmart Money, and she is also a contributing writer for BlackEnterprise.com.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • The Power Of Mindfulness To Achieve Your Dreams Sponsored By WLC 2020

    Contains 4 Component(s), Includes Credits Recorded On: 06/24/2020

    How you show up at work and the choices you make every day elevate you toward your personal success. When you flourish, you contribute to the success of the people around you, as well as your company's culture and its bottom line. Regardless of your role, this session with Sydra Newell will teach you the wisdom and tools to harness the power of mindfulness and fuel your personal success.

    How you show up at work and the choices you make every day elevate you toward your personal success. When you flourish, you contribute to the success of the people around you, as well as your company's culture and its bottom line. Regardless of your role, this session with Sydra Newell will teach you the wisdom and tools to harness the power of mindfulness and fuel your personal success.

    Sydra Newell

    Business Development Manager

    Sydra Newell has 20 years of industry experience, which she began working as a sales executive at Handstands. She then moved to SnugZ USA as the national sales manager—most importantly, because she asked for the opportunity. She was promoted to vice president of sales, serving in that position for five years before being appointed to business development manager. She has served on the WLC planning committee and will join the PPEF board in 2020. Sydra incorporates her passions for kundalini yoga and traveling the world into her work environment to create an authentic experience for her customers and work associates.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Considerations For Re-Opening Workplaces & COVID-19 Q&A

    Contains 3 Component(s), Includes Credits Recorded On: 05/05/2020

    ​While many companies have remained open as "essential" businesses, many have closed and are eager to reopen. With states and locals contemplating plans to open their economies back up, businesses have turned their attention to ways to structure and/or stagger a safe return to work. This session will help answer your questions and give best practices.

    While many companies have remained open as "essential" businesses, many have closed and are eager to reopen. With states and locals contemplating plans to open their economies back up, businesses have turned their attention to ways to structure and/or stagger a safe return to work. This session will review how best to layout and sanitize the workplace. As well as safe practices for managing potentially exposed, sick and recovered employees according to CDC guidelines To discuss these issues, and to get answers to your ongoing COVID-19 questions, join Claudia St. John, president of Affinity HR Group. 

    Claudia St John, SHRM-SCP,SPHR

    President of Affinity HR Group, LLC

    Claudia St. John, SHRM-SCP, SPHR, is the founder and president of Affinity HR Group, Inc., a national human resources and management consulting firm specializing in hiring and recruiting, HR compliance and employee engagement. Affinity HR Group is PPAI’s endorsed HR partner and resource.  As a consultant and frequent speaker, St. John has given hundreds of presentations and workshops on such topics as how to recruit like a pro, common management mistakes, employee engagement and multi-generational workplace challenges. She is the author of the Amazon bestselling book Transforming Teams – tips for improving collaboration and building trust.  Her weekly HR Minute emails and monthly articles are followed by thousands of business leaders nationwide. 


    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.