MAS: Tactical Crisis Communication: Knowing What To Say And When To Say It

Recorded On: 06/10/2020

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A crisis of any king can threaten your organization's brand image at a moment's notice, requiring you to act faster than ever before to effectively communicate. It's more important than ever not only to have a plan in place to respond to these crises, but also to train your team in appropriate techniques, authentic responses, and strategic engagement to steer the conversation. It is critical to send messages via proper channels to reach internal and external stakeholders. Award-winning branding and business communication strategist, Shakira Brown will share essential communication best practices to help instill trust and mitigate reputation damage on the onset of a crisis. Whether you're looking to bolster your reputation or better respond to situations at any time without notice, you'll learn the value of transparency and quick response. Plus, find out which crisis response tools to use and when to use them.

Shakira M. Brown


Shakira M. Brown is an award-winning professional branding and business communication speaker and former network television broadcast journalist. She is the CEO of SMB Strategic Media LLC, a firm that helps businesses get to the heart of why the customers/clients buy their goods and services, helping them clarify their message via strategic brand messaging. Brown is also the lead marketing consultant for America’s Small Business Development Center at The College of New Jersey. She has won more than 13 industry awards in various disciplines for her work. Brown frequently shares her expertise at national conferences and corporate workshops as well as with the media, such as American Express Open, Crain’s Chicago, PR Week, Brand Week andSmart Money, and she is also a contributing writer for


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5 Questions  |  3 attempts  |  4/5 points to pass
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Certification Credit
1.00 MAS credit  |  No certificate available
1.00 MAS credit  |  No certificate available