Master Advertising Specialist (MAS) Package

The Master Advertising Specialist (MAS) Program requires the following:

Have a current CAS Certification 

Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

Complete 35 MAS elective credits 

Re-certification every three years (by earning 25 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



 

  • MAS: Invisible Or Remarkable: Notes From The Revolution

    Contains 4 Component(s), 1 credit offered

    Best selling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Best selling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Seth Godin

    Speaker

    Bestselling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Seth Godin, bestselling author, blogger and agent of change. Godin, the founder of altMBA.com, was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013. His latest book, What To Do When It's Your Turn (And It's Always Your Turn), uses new ideas in format and distribution to challenge people to step up and do work that matters.


    Before his work as a writer and blogger, Godin was vice president of direct marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

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    1 Point

  • MAS: How Do I Get My Business Unstuck?

    Contains 5 Component(s), 1 credit offered Recorded On: 05/03/2017

    You have done everything that modern and successful promotional product and related companies are supposed to do—so why are you not making more money? Growing more? Getting the ROI you desire? Operating in a smoother manner? The tangible answers will be shared in this can’t-miss session.

    Join Ryan Sauers for the webinar How Do I Get My Business Unstuck. You have done everything that modern and successful promotional product and related companies are supposed to do—so why are you not making more money? Growing more? Getting the ROI you desire? Operating in a smoother manner? The tangible answers will be shared in this can't-miss session.

    Ryan Sauers

    President

    Ryan T. Sauers is president/CMO of Sauers Consulting Strategies. Sauers’s key consulting focus areas include sales growth, brand positioning, organizational strategy and customized marketing plans. Sauers is a national speaker and blogs for Printing Impressions and Print and Promo. He has been repeatedly recognized as one of the top 80 CMOs in the world. Sauers is an adjunct university professor teaching leadership and marketing to business leaders. Sauers is a Certified Marketing Executive and is the author of two best-selling books, Everyone is in Sales and Would You Buy from You?  

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    1 Point

  • MAS: Three Essential Ingredients To Scale Your Business

    Contains 4 Component(s), 1 credit offered Recorded On: 01/18/2018

    At some point in time, many companies hit a wall in their growth. This could be due to a lack of resources and process, or simply not knowing how to take the next step in structuring a team. Who do you hire first? How do you put in place processes to allow the company to grow beyond you or your original core team? In this session, attendees will learn three essential ingredients required to push past this wall and position for growth.

    At some point in time, many companies hit a wall in their growth. This could be due to a lack of resources and process, or simply not knowing how to take the next step in structuring a team. Who do you hire first? How do you put in place processes to allow the company to grow beyond you or your original core team? In this session, attendees will learn three essential ingredients required to push past this wall and position for growth.

    Catherine Graham

    CEO

    Catherine Graham is the CEO of commonsku and the President of RIGHTSLEEVE. Commonsku is a cloud-based CRM, order management and supply chain collaboration platform for the promotional products industry. RIGHTSLEEVE is a promotional products agency and has been the recipient of numerous industry awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award and Counselor's Best Places to Work. Catherine has previously been named as a PPB's Best Boss and ASI Rising Star.

    Prior to RIGHTSLEEVE and commonsku, Catherine worked for TD Bank, eBay and A.T. Kearney and obtained an MBA. Outside of work, Catherine is a mother to 3 children ranging in age from 9 to 4 years old. She has a passion for learning and is an avid sports enthusiast playing ice hockey, squash and running.

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    1 Point

  • MAS: Selling Schemes Around The World

    Contains 4 Component(s), 1 credit offered Recorded On: 01/18/2018

    The world is getting smaller. Globalization means that your customers are trading on a global scale. More and more buyers are looking at cutting cost out of the supply chain while retaining product choice and quality. You don’t have to be a big player to trade internationally. Knowledge is power, and this session will help you understand how best to approach and sell merchandise internationally.

    The world is getting smaller. Globalization means that your customers are trading on a global scale. More and more buyers are looking at cutting cost out of the supply chain while retaining product choice and quality. You don’t have to be a big player to trade internationally. Knowledge is power, and this session will help you understand how best to approach and sell merchandise internationally. Join Gordon Glenister as he explains the opportunities of trading internationally, how to have a strategy to win more international clients and revisit how best you promote schemes.

    Gordon Glenister

    Director General of the British Promotional Merchandise Association

    Gordon Glenister is a director general of the British Promotional Merchandise Association and has had over 20 years of experience in the promotional products industry. He has also run his own distributor business and worked with major international brands. Gordon believes passionately in the power of promotional products and its relevance to the marketing mix. Gordon launched the BPMA academy many years ago, an online education platform for industry professionals, this has now been superseded by a top-class development program. Gordon’s sessions will be lively and illuminating.

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    1 Point

  • MAS: Stand Out! Selling From A Position Of Power

    Contains 4 Component(s), 1 credit offered Recorded On: 01/18/2018

    Why should I buy from you? In a world where buyers want to commoditize suppliers, your brand has to stand out from the crowd as a different and better option. And, your salespeople have to present your company and your products accordingly. In this session, we'll take a hard look at branding and positioning as they apply to the business-to-business sales process.

    Why should I buy from you? In a world where buyers want to commoditize suppliers, your brand has to stand out from the crowd as a different and better option. And, your salespeople have to present your company and your products accordingly. In this session, we'll take a hard look at branding and positioning as they apply to the business-to-business sales process. You'll use Larry's Brand Ladder to walk prospects step-by-step, from total stranger to customer to evangelist (They blog, tweet and tell their colleagues about you.). You'll use the Four Market Positions to position your business versus the other options they might consider. Then you'll get the Five Traits of a Sales Superstar. Whether you hire and train a sales team, or you ARE your sales team, this segment alone will be worth the trip to Las Vegas! Start getting the return on investment you deserve from your marketing budget and sales activities.

    Larry Mersereau

    Author and Differentiation Specialist

    Smart business owners, marketers and sales professionals know who to turn to for the ideas and insights they need to grow their sales and profits; Larry Mersereau, CTC. Niched as a differentiation specialist, he is the author of four books on the topic and a professional speaker who addresses dozens of audiences, in a broad range of industries every year. He’s the only speaker who shares the simple, doable… effective growth strategies and tactics that made his books so popular and have helped so many businesses and sales professionals succeed.

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    1 Point

  • MAS: The Changing Landscape Of The Promotional Products Industry

    Contains 5 Component(s), 1 credit offered Recorded On: 03/23/2018

    Join Larry Cohen for this session on the industry's changing landscape. What does the future hold for the promotional products industry? A convergence of factors—changing demographics, shifting consumer behaviors, new technologies—is transforming industries and redefining competitive advantage. The pace of change is only accelerating and will undoubtedly require businesses to adapt to a new and different landscape. Come hear about the trends that are likely to influence and reshape our industry in the coming years, and prepare your business for the changes ahead.

    Join Larry Cohen for this session on the industry's changing landscape. What does the future hold for the promotional products industry? A convergence of factors—changing demographics, shifting consumer behaviors, new technologies—is transforming industries and redefining competitive advantage. The pace of change is only accelerating and will undoubtedly require businesses to adapt to a new and different landscape. Come hear about the trends that are likely to influence and reshape our industry in the coming years, and prepare your business for the changes ahead.

    Larry Cohen

    President and CEO

    Larry has been President and CEO of Axis since he founded it in 1991.  A graduate of Duke University and The University of Pennsylvania Law School, Larry quickly realized that his entrepreneurial spirit and creative energies were not being harnessed working in law-related fields.  With a few good ideas, a lot of enthusiasm and a share of naiveté, Larry began Axis with a mission to develop a full-service promotional products company that focused on delivering creative solutions and not merely selling products. It is all about the strategy behind the products.  Our tag line says a lot about what drives us - 180 Degrees From Ordinary. At Axis, we are passionate about helping the best brands in the world tell stories.  Stories that solve problems.  Stories that change behaviors.  Stories that are told on tangible products that leave a lasting impression.  From humble beginnings around his kitchen table, Axis’ has grown to over 70 employees with offices in New York City, White Plains, New York, Boston, Massachusetts and Chicago, Illinois. AXIS’ client base covers an exceptionally broad cross-section of industries (Pharmaceutical, Entertainment, Financial, Beauty and Fashion, Publishing and Sports) including companies such as American Express (under contract nationally).  Axis has been named Counselor Magazine’s Top 40 Distributors five years in a row, Promo Marketing Magazine Top 40 Distributor, 4 Gold 2015 PPAI Awards, SAAGNY Distributor of the Year, and PPB’s Greatest Companies to Work For. Axis now ranks as one of the top promotional merchandising agencies in the United States. When Larry is not busy growing Axis, he is lending his expertise serving on the board of the Promotional Products Association International, PromoKitchen Advisory Board, Peernet Marketing Committee, and former chair of the North American Leadership Conference.

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    1 Point

  • MAS: Marketing Strategies That Eliminate Price Resistance And Increase Sales Revenue

    Contains 5 Component(s), 1 credit offered Recorded On: 03/09/2018

    The promotional products industry is changing and currently is in a state of mass disruption regarding how business is done. Suppliers are now going direct, the demographics of buyers are changing and the internet is now where buyers search first for promotional items. It is also how they determine who to trust and buy from.

    The promotional products industry is changing and currently is in a state of mass disruption regarding how business is done. Suppliers are now going direct, the demographics of buyers are changing and the internet is now where buyers search first for promotional items. It is also how they determine who to trust and buy from. In this program, Johnny Campbell will explain the seven marketing strategies that eliminate price traps, increase referrals and double sales.

    Johnny Campbell

    Rise-Up and Win International

    Million dollar sales producer, trainer and author, Johnny helps clients turn their products and services into profits. Johnny is CEO of Rise-Up and Win International, the publisher of the “Promotional Product Sales Confidential Newsletter" and the video pitchman of “Just Sell It", an online WebTV show that educates distributors on the newest promotional products & the most profitable ways to sell them to prospects and clients using social media.

    Johnny's business expertise is in team management, lead generation and sales conversion methods for revenue enhancement. He is also an Accredited Speaker a designation presented by Toastmaster International and is held by only 65 professional speakers in the world for excellence in public speaking. Based Johnny's sales results, experiences and his ability to help business owners make changes in their businesses that boost sales and increase profits he is called: “The Transition Man"

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    1 Point

  • MAS: In Depth Look At How To Handle A Recall

    Contains 5 Component(s), 1 credit offered Recorded On: 07/25/2018

    ​Join Susan DeRagon for this session on How To Handle A Recall. This session will guide you through the development of recall policies and procedures. It will address decisions and essential issues relevant to the requirements of an appropriate recall response. This course qualifies as an elective under the Product Safety Aware Program. This webinar will focus on product safety, identifying hazards, product responsibility resources, and an overview on recalls and compliance standards. ​

    Join Susan DeRagon for this session on How To Handle A Recall. This session will guide you through the development of recall policies and procedures. It will address decisions and essential issues relevant to the requirements of an appropriate recall response. This course qualifies as an elective under the Product Safety Aware Program. This webinar will focus on product safety, identifying hazards, product responsibility resources, and an overview on recalls and compliance standards. 

    Susan DeRagon

    Senior Technical Consultant

    Susan DeRagon is senior technical consultant at AsiaInspection. With over 30 years of experience, DeRagon is a leading quality and safety expert on toys, children’s products, and promotional and licensed goods. She works closely with companies to provide the highest level of quality service in the areas of regulatory compliance, product testing, quality control and assurance, safety evaluations and inspections.

    DeRagon is an active member of The Toy Association and ASTM International, participating on several toy and children’s product standards committees. She is also a previous member of the Board of Directors for the International Consumer Product Health and Safety Organization (ICPHSO).

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    1 Point

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  • MAS: Vision, Passion And Energy To Serve: Customer Service Training Is Strategic 

    Contains 4 Component(s), 1 credit offered Recorded On: 06/11/2018

    Customer service training is strategic. It is a process aimed at improving the single most important resource in an organization: people. Nothing affects customer loyalty more than the behaviors and competences of employees. Training is the most effective way to communicate the correct behaviors and competencies that will keep customers coming back. This session will provide participants with best practices and tips to implement.

    Customer service training is strategic. It is a process aimed at improving the single most important resource in an organization: people. Nothing affects customer loyalty more than the behaviors and competences of employees. Training is the most effective way to communicate the correct behaviors and competencies that will keep customers coming back. In this session Margaret Lanese will provide participants with best practices and tips to implement.

    Margaret Lanese

    Director of Customer Care

    Margaret Lanese, director of customer care for alphabroder/Prime, has worked for Prime Line for 34 years. Her previous roles include production liaison, customer service rep, sample department manager, director of administration, marketing director, regional sales manager and inside sales manager. Lanese’s breadth of experience has helped her develop a thorough understanding of the industry and what suppliers and distributors need to know to ensure the best customer service for a true partnership.

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    1 Point

  • MAS: Developing A Marketing Plan, Your Roadmap For Success©

    Contains 4 Component(s), 1 credit offered Recorded On: 06/12/2018

    The vast majority of us have no strategic marketing plan, and many have no plan at all. Would you hop in your car with no destination in mind, no direction, no map or GPS to get you where you want to go? Many feel trapped and constrained because they feel they task of developing a marketing plan is daunting; it’s not.

    The vast majority of us have no strategic marketing plan, and many have no plan at all. Would you hop in your car with no destination in mind, no direction, no map or GPS to get you where you want to go? Many feel trapped and constrained because they feel they task of developing a marketing plan is daunting; it’s not. Join Cliff Quicksell, MAS+, to learn how to create your own road map to success.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Point

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