Master Advertising Specialist (MAS) Package

The Master Advertising Specialist (MAS) Program requires the following:

Have a current CAS Certification 

Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

Complete 35 MAS elective credits 

Re-certification every three years (by earning 25 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



 

  • MAS: Invisible Or Remarkable: Notes From The Revolution

    Contains 4 Component(s), 1 credit offered

    Best selling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Best selling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Seth Godin

    Speaker

    Bestselling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Seth Godin, bestselling author, blogger and agent of change. Godin, the founder of altMBA.com, was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013. His latest book, What To Do When It's Your Turn (And It's Always Your Turn), uses new ideas in format and distribution to challenge people to step up and do work that matters.


    Before his work as a writer and blogger, Godin was vice president of direct marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

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    1 Point

  • MAS: How Do I Get My Business Unstuck?

    Contains 5 Component(s), 1 credit offered Recorded On: 05/03/2017

    You have done everything that modern and successful promotional product and related companies are supposed to do—so why are you not making more money? Growing more? Getting the ROI you desire? Operating in a smoother manner? The tangible answers will be shared in this can’t-miss session.

    Join Ryan Sauers for the webinar How Do I Get My Business Unstuck. You have done everything that modern and successful promotional product and related companies are supposed to do—so why are you not making more money? Growing more? Getting the ROI you desire? Operating in a smoother manner? The tangible answers will be shared in this can't-miss session.

    Ryan Sauers

    President

    Ryan T. Sauers is president/CMO of Sauers Consulting Strategies. Sauers’s key consulting focus areas include sales growth, brand positioning, organizational strategy and customized marketing plans. Sauers is a national speaker and blogs for Printing Impressions and Print and Promo. He has been repeatedly recognized as one of the top 80 CMOs in the world. Sauers is an adjunct university professor teaching leadership and marketing to business leaders. Sauers is a Certified Marketing Executive and is the author of two best-selling books, Everyone is in Sales and Would You Buy from You?  

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    1 Point

  • MAS: Go-Go Bananas: Challenges of Product Liability and Indemnification Up and Down the Stream of Commerce

    Contains 5 Component(s), 1 credit offered Recorded On: 07/19/2017

    Promotional products industry professionals should understand how liability for product defects may arise and flow within the stream of commerce, and how the players in the stream may allocate (or may be statutorily required to allocate) risk through indemnity and other arrangements. This session qualifies as a Product Safety Aware elective.

    Promotional products industry professionals should understand how liability for product defects may arise and flow within the stream of commerce, and how the players in the stream may allocate (or may be statutorily required to allocate) risk through indemnity and other arrangements. 

    The existence or scope of liability and indemnity in a particular product stream depends on common law principles, statutory law and state reforms, contractual agreements and public policy. In this presentation, we will consider the various moving parts within the concept of product liability and indemnity with the hope that we will all gain good knowledge that will improve your individual businesses and the promotional products industry as a whole.This session qualifies as a Product Safety Aware elective. 

    Cory Halliburton

    Attorney At Law

    Cory Halliburton is an attorney with the law firm of Weycer, Kaplan, Pulaski & Zuber. He has served as General Counsel for PPAI since May 2014 and since that time he has participated in just about every PPAI Board meeting and strategic planning session and has reviewed hundreds of contracts for PPAI. He also supports in-house counsel of publicly traded companies and executives in the tax-exempt organizations space in their drafting and negotiation of substantial vendor agreements. 

    Cory Halliburton graduated Magna Cum Laude from Texas Tech University School of Law in 2003 and, among other accolades, was the recipient of the 2013 Outstanding Young Lawyer Award from the Fort Worth-Tarrant County Young Lawyers Association.

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    1 Point

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  • MAS: To Exempt Or Not To Exempt, That Is The FLSA Question

    Contains 5 Component(s), 1 credit offered Recorded On: 08/09/2017

    A dive into the factors, requirements and other business and legal matters affecting employee classifications under the Fair Labor Standards Act. This session qualifies as a Product Safety Aware elective.

    Join Cory Halliburton for this webinar on the factors, requirements and other business and legal matters affecting employee classifications under the Fair Labor Standards Act. This session qualifies as a Product Safety Aware elective.

    Cory Halliburton

    Attorney At Law

    Cory Halliburton is an attorney with the law firm of Weycer, Kaplan, Pulaski & Zuber. He has served as General Counsel for PPAI since May 2014 and since that time he has participated in just about every PPAI Board meeting and strategic planning session and has reviewed hundreds of contracts for PPAI. He also supports in-house counsel of publicly traded companies and executives in the tax-exempt organizations space in their drafting and negotiation of substantial vendor agreements. 

    Cory Halliburton graduated Magna Cum Laude from Texas Tech University School of Law in 2003 and, among other accolades, was the recipient of the 2013 Outstanding Young Lawyer Award from the Fort Worth-Tarrant County Young Lawyers Association.

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    1 Point

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    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Declaration Of Independent Contractors: Pillars And Pitfalls

    Contains 5 Component(s), 1 credit offered Recorded On: 08/30/2017

    Join Cory Halliburton for this session on the pillars of independent contractor classification. This session will also discuss the legal and tax pitfalls that may arise in the event of misclassification. This session qualifies as a Product Safety Aware elective.

    Join Cory Halliburton for this session on the pillars of independent contractor classification. This session will also discuss the legal and tax pitfalls that may arise in the event of misclassification. This session qualifies as a Product Safety Aware elective.%

    Cory Halliburton

    Attorney At Law

    Cory Halliburton is an attorney with the law firm of Weycer, Kaplan, Pulaski & Zuber. He has served as General Counsel for PPAI since May 2014 and since that time he has participated in just about every PPAI Board meeting and strategic planning session and has reviewed hundreds of contracts for PPAI. He also supports in-house counsel of publicly traded companies and executives in the tax-exempt organizations space in their drafting and negotiation of substantial vendor agreements. 

    Cory Halliburton graduated Magna Cum Laude from Texas Tech University School of Law in 2003 and, among other accolades, was the recipient of the 2013 Outstanding Young Lawyer Award from the Fort Worth-Tarrant County Young Lawyers Association.

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    1 Point

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  • MAS: Code of Conduct Adoption and Implementation: Challenges and Opportunities

    Contains 5 Component(s), 1 credit offered Recorded On: 09/27/2017

    ​The journey from understanding why your company needs a code of conduct to adopting and implementing code standards in your supply chain presents both challenges and opportunities for your company to grow and learn. This session qualifies as a Product Safety Aware elective.​

    The journey from understanding why your company needs a code of conduct to adopting and implementing code standards in your supply chain presents both challenges and opportunities for your company to grow and learn. Identifying the realities and challenges that can accompany code adoption and implementation will help you better address these challenges when you face them. Conversely, the code adoption journey can also present some excellent opportunities for your company that go beyond satisfying your clients and buyers’ business expectations. During this hour-long session, FLA staff, Melissa Morgan will walk through some realities and challenges companies face, as well as opportunities your company can seize, as you go through the process of adopting and implementing a code of conduct.  This session qualifies as a Product Safety Aware elective.

    Heeral Coleman

    Director, Stakeholder Services and Communications

    Over the past ten years at the Fair Labor Association, Heeral Coleman has assumed a range of responsibilities in service of the FLA’s mission of improving working conditions worldwide. Currently, she oversees the Stakeholder Services and Communications departments. In this role, she is responsible, along with her team of program managers, for comprehensive on-boarding of new brand and supplier affiliates, providing training and capacity-building guidance to affiliated companies and universities, and communicating the progress and thought leadership of the FLA and its stakeholders in the social responsibility and compliance arenas. Heeral brings to the FLA a decade of professional experience from her native India, and holds Master’s degrees in International Policy and Public Communication from the George Washington University and American University respectively. She is based in the FLA headquarters in Washington, D.C. 


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    1 Point

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    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Three Essential Ingredients To Scale Your Business

    Contains 4 Component(s), 1 credit offered Recorded On: 01/18/2018

    At some point in time, many companies hit a wall in their growth. This could be due to a lack of resources and process, or simply not knowing how to take the next step in structuring a team. Who do you hire first? How do you put in place processes to allow the company to grow beyond you or your original core team? In this session, attendees will learn three essential ingredients required to push past this wall and position for growth.

    At some point in time, many companies hit a wall in their growth. This could be due to a lack of resources and process, or simply not knowing how to take the next step in structuring a team. Who do you hire first? How do you put in place processes to allow the company to grow beyond you or your original core team? In this session, attendees will learn three essential ingredients required to push past this wall and position for growth.

    Catherine Graham

    CEO

    Catherine Graham is the CEO of commonsku and the President of RIGHTSLEEVE. Commonsku is a cloud-based CRM, order management and supply chain collaboration platform for the promotional products industry. RIGHTSLEEVE is a promotional products agency and has been the recipient of numerous industry awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award and Counselor's Best Places to Work. Catherine has previously been named as a PPB's Best Boss and ASI Rising Star.

    Prior to RIGHTSLEEVE and commonsku, Catherine worked for TD Bank, eBay and A.T. Kearney and obtained an MBA. Outside of work, Catherine is a mother to 3 children ranging in age from 9 to 4 years old. She has a passion for learning and is an avid sports enthusiast playing ice hockey, squash and running.

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    1 Point

  • MAS: Selling Schemes Around The World

    Contains 4 Component(s), 1 credit offered Recorded On: 01/18/2018

    The world is getting smaller. Globalization means that your customers are trading on a global scale. More and more buyers are looking at cutting cost out of the supply chain while retaining product choice and quality. You don’t have to be a big player to trade internationally. Knowledge is power, and this session will help you understand how best to approach and sell merchandise internationally.

    The world is getting smaller. Globalization means that your customers are trading on a global scale. More and more buyers are looking at cutting cost out of the supply chain while retaining product choice and quality. You don’t have to be a big player to trade internationally. Knowledge is power, and this session will help you understand how best to approach and sell merchandise internationally. Join Gordon Glenister as he explains the opportunities of trading internationally, how to have a strategy to win more international clients and revisit how best you promote schemes.

    Gordon Glenister

    Director General of the British Promotional Merchandise Association

    Gordon Glenister is a director general of the British Promotional Merchandise Association and has had over 20 years of experience in the promotional products industry. He has also run his own distributor business and worked with major international brands. Gordon believes passionately in the power of promotional products and its relevance to the marketing mix. Gordon launched the BPMA academy many years ago, an online education platform for industry professionals, this has now been superseded by a top-class development program. Gordon’s sessions will be lively and illuminating.

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    1 Point

  • MAS: Stand Out! Selling From A Position Of Power

    Contains 4 Component(s), 1 credit offered Recorded On: 01/18/2018

    Why should I buy from you? In a world where buyers want to commoditize suppliers, your brand has to stand out from the crowd as a different and better option. And, your salespeople have to present your company and your products accordingly. In this session, we'll take a hard look at branding and positioning as they apply to the business-to-business sales process.

    Why should I buy from you? In a world where buyers want to commoditize suppliers, your brand has to stand out from the crowd as a different and better option. And, your salespeople have to present your company and your products accordingly. In this session, we'll take a hard look at branding and positioning as they apply to the business-to-business sales process. You'll use Larry's Brand Ladder to walk prospects step-by-step, from total stranger to customer to evangelist (They blog, tweet and tell their colleagues about you.). You'll use the Four Market Positions to position your business versus the other options they might consider. Then you'll get the Five Traits of a Sales Superstar. Whether you hire and train a sales team, or you ARE your sales team, this segment alone will be worth the trip to Las Vegas! Start getting the return on investment you deserve from your marketing budget and sales activities.

    Larry Mersereau

    Author and Differentiation Specialist

    Smart business owners, marketers and sales professionals know who to turn to for the ideas and insights they need to grow their sales and profits; Larry Mersereau, CTC. Niched as a differentiation specialist, he is the author of four books on the topic and a professional speaker who addresses dozens of audiences, in a broad range of industries every year. He’s the only speaker who shares the simple, doable… effective growth strategies and tactics that made his books so popular and have helped so many businesses and sales professionals succeed.

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    1 Point

  • MAS: The Changing Landscape Of The Promotional Products Industry

    Contains 5 Component(s), 1 credit offered Recorded On: 03/23/2018

    Join Larry Cohen for this session on the industry's changing landscape. What does the future hold for the promotional products industry? A convergence of factors—changing demographics, shifting consumer behaviors, new technologies—is transforming industries and redefining competitive advantage. The pace of change is only accelerating and will undoubtedly require businesses to adapt to a new and different landscape. Come hear about the trends that are likely to influence and reshape our industry in the coming years, and prepare your business for the changes ahead.

    Join Larry Cohen for this session on the industry's changing landscape. What does the future hold for the promotional products industry? A convergence of factors—changing demographics, shifting consumer behaviors, new technologies—is transforming industries and redefining competitive advantage. The pace of change is only accelerating and will undoubtedly require businesses to adapt to a new and different landscape. Come hear about the trends that are likely to influence and reshape our industry in the coming years, and prepare your business for the changes ahead.

    Larry Cohen

    President and CEO

    Larry has been President and CEO of Axis since he founded it in 1991.  A graduate of Duke University and The University of Pennsylvania Law School, Larry quickly realized that his entrepreneurial spirit and creative energies were not being harnessed working in law-related fields.  With a few good ideas, a lot of enthusiasm and a share of naiveté, Larry began Axis with a mission to develop a full-service promotional products company that focused on delivering creative solutions and not merely selling products. It is all about the strategy behind the products.  Our tag line says a lot about what drives us - 180 Degrees From Ordinary. At Axis, we are passionate about helping the best brands in the world tell stories.  Stories that solve problems.  Stories that change behaviors.  Stories that are told on tangible products that leave a lasting impression.  From humble beginnings around his kitchen table, Axis’ has grown to over 70 employees with offices in New York City, White Plains, New York, Boston, Massachusetts and Chicago, Illinois. AXIS’ client base covers an exceptionally broad cross-section of industries (Pharmaceutical, Entertainment, Financial, Beauty and Fashion, Publishing and Sports) including companies such as American Express (under contract nationally).  Axis has been named Counselor Magazine’s Top 40 Distributors five years in a row, Promo Marketing Magazine Top 40 Distributor, 4 Gold 2015 PPAI Awards, SAAGNY Distributor of the Year, and PPB’s Greatest Companies to Work For. Axis now ranks as one of the top promotional merchandising agencies in the United States. When Larry is not busy growing Axis, he is lending his expertise serving on the board of the Promotional Products Association International, PromoKitchen Advisory Board, Peernet Marketing Committee, and former chair of the North American Leadership Conference.

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    1 Point