TAS111 Introduction to Marketing in the Promotional Products Industry

Only available as part of a package

In this module we will discuss the following learning objectives:

Understand your company’s brand
Understanding your audience
Organizing your execution strategy
Manage your return on marketing investment

Jessica Gibbons-Rauch, MBA, CAS

Manager, Professional Development Learning Programs

PPAI

Jessica-Gibbons-Rausch, MBA, is the Manager, Professional Development Learning Programs at PPAI. She has over 15 years of experience working in the promotional products industry. JGR was named a PPAI Rising Star in 2014, she has served on the board of PPAChicago and on the board of PromoKitchen.

1 Point

1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.