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CAS Level Electives

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  • Contains 3 Component(s), Includes Credits Recorded On: 11/19/2019

    ​As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. Join Rama Beerfas, MAS, CTSM for this webinar that will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.

    As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. Join Rama Beerfas, MAS, CTSM for this webinar that will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.


    Key Takeaways:
    1.    Rama’s five rules for trade-show promotional products.
    2.    Read the contract—make sure your promotion is show-approved.
    3.    ROI/ROO with promo products at trade shows—yes, it’s possible!
    4.    Gamification of promo products in a trade-show/event venue.

    Rama Beerfas, MAS, CTSM

    Chief Solutions Specialist, Lev Promotions

    Rama Beerfas, MAS, CTSM, is the chief solutions specialist of San Diego, California-based Lev Promotions, a promotional marketing consulting company founded in 2002. Lev Promotions' three areas of expertise include promotional products, trade-show marketing and event marketing. The recommended products and services integrate client branding, goals and target market demographics using a holistic marketing approach.

    Beerfas’ professional background includes extensive work in retail, banking, hospitality management and the nonprofit sectors. She earned a bachelor’s degree in Spanish from Cal State, Northridge, and a bachelor’s degree in hospitality management from the University of Nevada, Las Vegas. Beerfas also earned her Master Advertising Specialist (MAS) certification from PPAI in 2017 and is received her CTSM (Certified Trade Show Marketer) through Exhibitor in 2019.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits

    Join Susan DeRagon for this session, where she will share information from the International Consumer Product Health and Safety Organization’s 2019 annual meeting and training symposium. This year’s conference included tutorials on social media and consumer product misuse as well as concerns over product safety and privacy in an interconnected world. Some of the breakout sessions included topics such as mitigation strategies related to foreign body hazards and proactive safety engineering. The plenary topics of the sessions included ensuring the safety of products sold online and evolving approaches for innovation and technology. The annual CPSC day included updates on the impact of the new makeup of the Commission and some of the commissioners’ policy views regarding education campaigns, voluntary vs. mandatory standards and a variety of other issues that come before the Commission. This session qualifies as an "elective" under the Product Safety Aware Program.

    Join Susan DeRagon for this session, where she will share information from the International Consumer Product Health and Safety Organization’s 2019 annual meeting and training symposium. This year’s conference included tutorials on social media and consumer product misuse as well as concerns over product safety and privacy in an interconnected world. Some of the breakout sessions included topics such as mitigation strategies related to foreign body hazards and proactive safety engineering. The plenary topics of the sessions included ensuring the safety of products sold online and evolving approaches for innovation and technology. The annual CPSC day included updates on the impact of the new makeup of the Commission and some of the commissioners’ policy views regarding education campaigns, voluntary vs. mandatory standards and a variety of other issues that come before the Commission. This session qualifies as an "elective" under the Product Safety Aware Program.

    Susan DeRagon

    Senior Technical Consultant

    Susan DeRagon is Senior Technical Consultant at QIMA (formerly AsiaInspection).  With over 30 years of experience, she is a leading quality and safety expert on toys, children’s products, and promotional and licensed goods.  She has conducted numerous technical seminars and webinars globally.  She works closely with companies to provide the highest level of quality service in the areas of regulatory compliance, product testing, quality control and assurance, safety evaluations and inspections.

    Ms. DeRagon is an active member of The Toy Association and ASTM International, participating on several toy and children’s product standards committees.  She is also a member of PPAI’s Product Responsibility Action Group (PRAG) and a previous member of the Board of Directors for ICPHSO, the International Consumer Product Health and Safety Organization.

    Ms. DeRagon received a B.S degree in business administration from Bay Path College, Magna Cum Laude.


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    1 Credits

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 03/08/2019

    It’s no secret that having a great brand can give can give you a competitive edge when promoting your business in the marketplace. The real question is, how do distributors really build brands that are memorable, marketable and profitable? Join Johnny Campbell to discuss the four most profitable brand-building strategies that top distributors are using to attract the best clients and dominate their marketplace.

    It’s no secret that having a great brand can give can give you a competitive edge when promoting your business in the marketplace. The real question is, how do distributors really build brands that are memorable, marketable and profitable? Join Johnny Campbell to discuss the four most profitable brand-building strategies that top distributors are using to attract the best clients and dominate their marketplace.

    Johnny Campbell, DTM, AS

    Promotional Product Profits

    Johnny Campbell, keynote speaker, author and founder of Promotional Product Profits an organization that helps people turn their personal challenges into breakthroughs, and their products and services into profits. Johnny gained his expertise in the insurance industry, where he worked as a corporate trainer and participated in leading hundreds of people through massive organizational changes. He is the past president of the National Speaker Association for the state of Illinois, and is an Accredited Speaker, a designation presented by Toastmasters International for excellence in public speaking. It is held by only Less than 100 professional speakers in the world. Johnny is also the bestselling author of the audio series “The Power of Resiliency,” and a TEDx speaker. His TED talk is called “How an Enemy Can Improve Your Life.” Based on Johnny’s sales results, experiences, and his ability to help clients overcome their challenges, as well as succeed in their businesses and life, he is called: “The Transition Man.”

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    .5 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 10/10/2018

    Managing a promotional products business is time-consuming. As a PPAI Affinity Partner, Ascent Global Logistics is available to help you simplify the shipping of your promotional products. Join Jason Schrier, director of business development at Ascent Global Logistics, to learn how to optimize your shipping practices.

    Managing a promotional products business is time-consuming. As a PPAI Affinity Partner, Ascent Global Logistics is available to help you simplify the shipping of your promotional products. Join Jason Schrier, director of business development at Ascent Global Logistics, to learn how to optimize your shipping practices.

    Jason Schrier

    Director of Business Development

    Jason Schrier is a Director of Business Development for Ascent Global Logistics in Hudson, OH. After serving as an infantryman in the U.S Army and completing a tour in Iraq, Jason started his career in logistics with FedEx in 2010. While at FedEx, Jason became an expert in LTL, air freight, full truckload, expedited freight and cold chain shipping solutions. After building a strong foundation of logistics and transportation best practices at FedEx, he spent two years assisting pharmaceutical companies with complex supply chain solutions as a Special Accounts Representative. While helping these companies, Jason created recommendations in areas such as cold chain packaging, modes of domestic and international transportation management, customs paperwork assistance, setting up shipments and tracking shipments until delivery. He was rewarded several Purple Promise Awards for his dedication to his customers and was the only individual in the contiguous United States to win an ICan award from his Asian Pacific counterparts. After spending six years in operations, Jason transitioned into sales with Ascent Global Logistics in 2016. After spending eight months working as an Inside Sales Representative, he was promoted to Director of Business Development.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits

    Corporate social responsibility is a hot topic in marketing circles. Consumers want to see their purchases associated with purpose-driven companies that are investing back in their communities. Join Danny Rosin, CAS and his panelists as they share their own experience using creative, workable ideas to make brands both purpose-driven and more profitable.

    Corporate social responsibility is a hot topic in marketing circles. Consumers want to see their purchases associated with purpose-driven companies that are investing back in their communities. Join Danny Rosin, CAS and his panelists as they share their own experience using creative, workable ideas to make brands both purpose-driven and more profitable.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.