PPAI
Certified Advertising Specialist (CAS)
The Certified Advertising Specialist (CAS) Program requires the completion of 25 dedicated education sessions to complete the online portion for the CAS Certification.
- Contains 5 Component(s), Includes Credits Recorded On: 01/31/2018
This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.
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- Non-members - Free!
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- Contains 4 Component(s), Includes Credits
Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.
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- Contains 5 Component(s), Includes Credits Recorded On: 04/25/2018
This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duffy, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service.
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- Contains 5 Component(s), Includes Credits Recorded On: 02/21/2018
Do you sell stuff, or create impression sessions? Become a value-added extension of your client’s marketing efforts with advanced apparel expertise and the ability to help them reach branding goals. After participating in this education session, you’ll gain tips and facts that will instantly set you apart.
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- Non-members - Free!
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- Contains 5 Component(s), Includes Credits Recorded On: 04/18/2018
Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers.
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- Contains 5 Component(s), Includes Credits Recorded On: 05/09/2018
Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.
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- Non-members - Free!
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- Contains 4 Component(s), Includes Credits Recorded On: 07/16/2014
Test reports and compliance certificates are as complex as they are necessary. Learn how to read and understand these essential documents. This session qualifies as an "elective" under the Product Safety Aware Program.
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- Contains 5 Component(s), Includes Credits
This session will help attendees dramatically improve their face-to-face selling skills by improving their listening skills. This session will give tips on how to prepare for a sales presentation and what you need to know and do before you go. Participants will learn the difference between asking and listening vs. telling, how to engage, and more!
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- Non-members - Free!
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- Contains 5 Component(s), Includes Credits Recorded On: 05/23/2018
One of the first steps in becoming a program seller is to learn about the types of programs you can sell to your clients and target audience. Join Paul Kiewiet, MAS+ for this introductory course and he will cover the basics of premiums, incentives and recognition programs for the promotional products distributor.
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- Non-members - Free!
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- Contains 4 Component(s), Includes Credits Recorded On: 01/25/2017
Nearly 100 percent of the executives Tony Perzow has trained have not had any formal negotiation training in their lifetimes, yet negotiation occurs every day in our lives. Not only do the majority of Americans lack negotiation competence, but they lack a positive regard for the skill as well. Lack of know-how plus a poor attitude equals less profit, period.
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Certified Advertising Specialist (CAS) Electives
The Certified Advertising Specialist (CAS) Program requires the completion of 25 elective education sessions to complete the online portion for the CAS Certification.
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- Contains 29 Product(s)
In our Canadian CAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.
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- Non-members - $325
- PPAI Member - $225
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- Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023
There are so many different aspects to digital transformation, and each one can influence your sales and your customers. This session takes some of the hottest topics and provides much needed information on each. Discover the details, facts, stats, and data regarding Industry Service Providers, PDX and Cybersecurity, and learn the different ways these can affect your business, reputation, and growth.
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- Non-members - Free!
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- Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023
Jason Lucash, founder of Origaudio will share his tips and lessons for how to make yourself, your products, and your brand stand out in a crowded space. Over the last decade Lucash has taken the industry by storm by launching cutting edge products in ultra-creative packaging and helped Origaudio stand out from other suppliers in the promo industry. In this session he will dive into how he did that, the importance of packaging, why first impressions matter most, and where the inspiration for his creativity comes from.
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- Contains 3 Component(s), Includes Credits Recorded On: 11/19/2019
As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. Join Rama Beerfas, MAS, CTSM for this webinar that will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.
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- Non-members - $15
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- Contains 3 Component(s), Includes Credits
Join Susan DeRagon for this session, where she will share information from the International Consumer Product Health and Safety Organization’s 2019 annual meeting and training symposium. This year’s conference included tutorials on social media and consumer product misuse as well as concerns over product safety and privacy in an interconnected world. Some of the breakout sessions included topics such as mitigation strategies related to foreign body hazards and proactive safety engineering. The plenary topics of the sessions included ensuring the safety of products sold online and evolving approaches for innovation and technology. The annual CPSC day included updates on the impact of the new makeup of the Commission and some of the commissioners’ policy views regarding education campaigns, voluntary vs. mandatory standards and a variety of other issues that come before the Commission. This session qualifies as an "elective" under the Product Safety Aware Program.
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- Non-members - $15
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- Contains 3 Component(s), Includes Credits Recorded On: 03/08/2019
It’s no secret that having a great brand can give can give you a competitive edge when promoting your business in the marketplace. The real question is, how do distributors really build brands that are memorable, marketable and profitable? Join Johnny Campbell to discuss the four most profitable brand-building strategies that top distributors are using to attract the best clients and dominate their marketplace.
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- Non-members - $15
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- Contains 3 Component(s), Includes Credits Recorded On: 10/10/2018
Managing a promotional products business is time-consuming. As a PPAI Affinity Partner, Ascent Global Logistics is available to help you simplify the shipping of your promotional products. Join Jason Schrier, director of business development at Ascent Global Logistics, to learn how to optimize your shipping practices.
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- Non-members - $15
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- Contains 3 Component(s), Includes Credits
Corporate social responsibility is a hot topic in marketing circles. Consumers want to see their purchases associated with purpose-driven companies that are investing back in their communities. Join Danny Rosin, CAS and his panelists as they share their own experience using creative, workable ideas to make brands both purpose-driven and more profitable.
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- Non-members - $15
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