Certified Advertising Specialist (CAS) Package

The Certified Advertising Specialist (CAS) Program requires the completion of all of the CAS dedicated courses listed below in the CAS package option OR the individual sessions. 

  • If you choose the package option, it will register you for all the dedicated courses at one time, and it includes your CAS application. 
  • If you select the individual sessions, you will need to register for each of the individual dedicated courses. 

In addition, please select 25 elective education sessions from the column on the CAS Level Electives tab in the menu bar to complete the online portion for the CAS Certification.

Certified Advertising Specialist (CAS)


The Certified Advertising Specialist (CAS) Program requires the completion of 25 dedicated education sessions to complete the online portion for the CAS Certification.

  • CAS: 14 Ways To Manage The Time You Don't Have

    Contains 4 Component(s), 1 credit offered Recorded On: 01/18/2018

    In our business, it’s all about the details. So how do you keep them all straight, in a timely manner? Time seems to be the one thing we all wish we had more of, and we can generally agree it’s also the one thing we’re not always using effectively. In this session, we’ll identify the key things in our lives that steal our time, discuss three strategies for organization, and learn a host of practical tips to help us get the most out of our day.

  • CAS: Business Ethics

    Contains 5 Component(s), 1.5 credits offered Recorded On: 01/31/2018

    This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.

  • CAS: Creating Client Loyalty

    Contains 5 Component(s), 1 credit offered Recorded On: 04/14/2017

    In this session, join Ruth Verver to learn how to create a customized loyalty plan for your top clients. This enhances your relationship with them and solidifies future business. Through a combination of self-promos, customer loyalty techniques and VIP attention, you’ll find ways to innovate your business and take your business to the next level. Participants will walk away with three primary elements: new ideas for self-promos that will surprise and delight their customers, a unique and unexpected approach to building customer relationships, and a plan to execute that involves critical touch points for the important customers.

  • CAS: Creating Opportunities With Co-Op Advertising

    Contains 5 Component(s), 1 credit offered Recorded On: 05/02/2018

    Your competition (radio, TV, newspapers, etc.) knows where to find the money to pay for advertising. You need to know, too. Co-op funds are still the greatest source of untapped funding for promotional products, and Joel Schaffer, MAS, will explain the opportunities that exist in the B2B market for the use of co-op advertising to fund promotional products.

  • CAS: Customer Engagement In A Digital World

    Contains 4 Component(s), 1 credit offered

    Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.

  • CAS: Distributor and Supplier Communications Best Practices

    Contains 5 Component(s), 1 credit offered Recorded On: 04/25/2018

    This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duffy, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service.

  • CAS: Dressing A Brand: Be The Apparel Expert Your Customers Need

    Contains 5 Component(s), 1 credit offered Recorded On: 02/21/2018

    Do you sell stuff, or create impression sessions? Become a value-added extension of your client’s marketing efforts with advanced apparel expertise and the ability to help them reach branding goals. After participating in this education session, you’ll gain tips and facts that will instantly set you apart.

  • CAS: Enchanting Secrets To Creative Storytelling

    Contains 5 Component(s), 1 credit offered Recorded On: 04/18/2018

    Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers.

  • CAS: How To Communicate Compliance To An End Buyer

    Contains 5 Component(s), 1 credit offered Recorded On: 05/09/2018

    Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.

  • CAS: How To Read A Test Report

    Contains 5 Component(s), 1 credit offered Recorded On: 07/16/2014

    Test reports and compliance certificates are as complex as they are necessary. Learn how to read and understand these essential documents. This session qualifies as an "elective" under the Product Safety Aware Program.

  • CAS: Improve Listening Skills to Increase Sales In 30 Minutes

    Contains 4 Component(s), 0.5 credits offered

    This session will help attendees dramatically improve their face-to-face selling skills by improving their listening skills. This session will give tips on how to prepare for a sales presentation and what you need to know and do before you go. Participants will learn the difference between asking and listening vs. telling, how to engage, and more!

  • CAS: Incentives, Premiums, and Recognition Programs 101

    Contains 5 Component(s), 0.5 credits offered Recorded On: 05/23/2018

    One of the first steps in becoming a program seller is to learn about the types of programs you can sell to your clients and target audience. Join Paul Kiewiet, MAS+ for this introductory course and he will cover the basics of premiums, incentives and recognition programs for the promotional products distributor.

  • CAS: Industry Essentials: A 30-Minute Overview

    Contains 5 Component(s), 0.5 credits offered Recorded On: 06/19/2018

    This half-hour session, designed for distributors and suppliers who are new to the promotional products industry, provides a broad overview of how the industry was established, how it’s structured, who participates in it and what they do—many of the basics for skillfully navigating the $23.1 billion industry. If you work in the promotional products industry, join Tina Filipski for this session and it will help you build a stronger foundation.

  • CAS: Marketing And Advertising Overview

    Contains 5 Component(s), 1 credit offered Recorded On: 06/18/2018

    This course provides a foundation of understanding marketing and advertising and the role as a consultant. Paul Kiewiet MAS+ will explain the four P’s of Marketing and the differences between Marketing, Advertising and Branding, the various types of marketing and the role of promotional products in the mix. He will also explain the importance and components of a marketing plan.

  • CAS: Negotiation Best Practices

    Contains 5 Component(s), 1 credit offered Recorded On: 01/25/2017

    Nearly 100 percent of the executives Tony Perzow has trained have not had any formal negotiation training in their lifetimes, yet negotiation occurs every day in our lives. Not only do the majority of Americans lack negotiation competence, but they lack a positive regard for the skill as well. Lack of know-how plus a poor attitude equals less profit, period.

  • CAS: Powerful Objection Handling 

    Contains 4 Component(s), 1 credit offered Recorded On: 06/11/2018

    To be proactive rather than reactive is an essential focus in successfully managing objections, which is easier said than done. Why? Because being proactive requires anticipating potential negative reactions from our prospects while not compromising a positive mental attitude. The process starts with avoiding objections, and it requires great listening skills to recognize that the difference between a prospect sharing adverse previous experiences, and one truly opposing current recommendations. Join Diane Ciotta will explain the proven-successful technique with powerful methodologies to ensure successful progress through the sales cycle.

  • CAS: Promotional Consultant and Supplier Selling 101

    Contains 5 Component(s), 1 credit offered Recorded On: 05/16/2018

    Are you new to the promotional products industry? Learn best practices from a seasoned supplier, Lindsey Davis, MAS, that will help you navigate the sales process with the ease. During this session, we will discuss consultative selling techniques, vertical market expansion and supplier/distributor partnerships. We will explore these topics through real-world supplier and distributor examples that will help you create a successful company in this growing industry.

  • CAS: Purpose Driven Customer Service

    Contains 5 Component(s), 1 credit offered Recorded On: 11/15/2016

    For too long, customer service has revolved around handling individual interactions well enough to satisfy the immediate issue. Let's take a longer view. Let's tie service into the overall sales and marketing objectives of the company! Topic areas include: CRM and service, getting sales, service, and marketing on the same page, dividing and conquering - understanding each department's role, how to structure the service dialogue, up selling and more!

  • CAS: Screen-Printing 101

    Contains 5 Component(s), 1 credit offered Recorded On: 12/06/2017

    Join Marshall Atkinson for this session on screen-printing 101. This session will cover the best practices when working with a screen-printer. Participants will learn "how-to" send the PO and art to a vendor with tips and tricks on getting things set up and handled to move it through the production pipe on-time so it's shipped correctly.

  • CAS: Social Responsibility: Why Should We Care?

    Contains 5 Component(s), 1 credit offered Recorded On: 09/13/2017

    As corporate responsibility continues its rise in prevalence as a major factor in today’s business world, buyers and clients increasingly require their suppliers and business partners to put codes of conduct in place as a condition of doing business. This session qualifies as an "elective" under the Product Safety Aware Program.

  • CAS: Use Your Words: Communicating Effectively In A Noisy World

    Contains 4 Component(s), 1 credit offered Recorded On: 06/11/2018

    Join Scott Nussinow, MAS for this session as he focuses on different methods of communication (in person, phone, mail, fax, email, text, etc.) and how we may inadvertently hobble our own best efforts with words and punctuation, how our messages could end up being misunderstood, or worse. With best practices, real-world examples and anecdotal references, attendees will be engaged in sharing their experiences in a structured and sequential presentation that will illuminate how what we say isn’t necessarily what they hear.

  • CAS: Winning Back Lost Customers

    Contains 5 Component(s), 1 credit offered Recorded On: 05/20/2015

    As a business owner, you may spend a lot of time and resources attracting new customers. However, did you know that there may already be a sale hidden in your business that could increase your bottom - line profits by 20-30 percent?

  • CAS: Working With Multi-Line Reps

    Contains 5 Component(s), 1 credit offered Recorded On: 07/30/2018

    Have you wondered how to work with a multi-line rep? Are you a supplier wondering why you should hire a multi-line rep for a territory? Are you a distributor wondering what value a multi-line rep can bring to you if you give them time to come into your office? This seminar will focus on the value that a multi-line rep brings to the relationship between suppliers and distributors.

  • CAS:The Business Of Doing Good

    Contains 4 Component(s), 1 credit offered Recorded On: 01/18/2018

    The promotional products industry has a responsibility to deliver goods that are created in an ethical and responsible way by people in this country and around the world. In this panel presentation, Jeremy Lott and other key industry leaders will address the business imperatives of making a difference in the communities where we source, sell and ship our products.

  • PSA Required: Prop 65 and State Regulations

    Contains 5 Component(s), 1 credit offered Recorded On: 04/11/2018

    Big changes are coming to Cal Prop 65 that could cost you and your business. In addition to the federal regulations that affect the promotional products industry, individual states have passed laws that can affect your company as well. This session is a must for navigating your interstate deals, not just by knowing the rules, but by having strategies in place to manage them.

Certified Advertising Specialist (CAS) Electives


The Certified Advertising Specialist (CAS) Program requires the completion of 25 elective education sessions to complete the online portion for the CAS Certification.

181 Results

  • Developing An Entrepreneurial Spirit And A Loyal Following

    Contains 3 Component(s), 1 credit offered Includes a Live Event on 07/17/2019 at 1:00 PM (CDT)

    Origaudio has a legacy of creating unique products and a culture of innovation. Join Jason Lucash as he shares the unique story behind the company’s founding and how their innovate products are conceived and designed. Lucash will share tips on building your own unique company culture and the importance of experiential marketing in client satisfaction.

  • Turning Waste Into Viable Products

    Contains 3 Component(s), 1 credit offered Includes a Live Event on 06/19/2019 at 1:00 PM (CDT)

    Join us for a conversation on how one company is working towards sustainability by converting recycled plastic bottles into apparel. Did you know plastic bottles can be recycled into quality apparel? Recycled polyethylene terephthalate (RPET) is a type of polyester that can provide environmentally responsible solutions for your business, and extraordinary value for your clients. Learn about the process from HTT’s Vice President of Sales Bill Patterson, who will share how the company has helped prevent millions of plastic bottles from ending up in the world’s oceans. This session qualifies as an "elective" under the Product Safety Aware Program.

  • VIDEO + PRINT +PROMO - Your Complete Guide to Video Books and Brochures

    Contains 4 Component(s), 1 credit offered

    Learn about video brochures—the latest trend in promotions and marketing. In this session hosted by Robert Kenehan, president of Digital Book Printers, you will learn how video brochures combine the top features of video, printing and promotional product technologies, and how to effectively market this video brochures to your clients. During this session, you will become knowledgeable on how video brochures work, the standard options available and the enhancements that can be added. You will become an expert on screen and carrier size, navigation, capacity, loading, packaging and cover options, and will become familiarized with how video brochures are used in B2B and B2C applications, along with future trends and the environmental impact. Numerous product photos and examples will be shown throughout, followed by a Q&A session.

  • Outsource Like A Supplier All-Star

    Contains 4 Component(s), 0.5 credits offered Recorded On: 04/24/2019

    A webinar for Suppliers only, this presentation by Scott Nussinow, MAS will remove much of the mystery about outsourcing, and provide a better understanding of what it is and how it could help your company. Once considered only for large Suppliers, outsourcing back-office functions is now preferred for even Small-to-Medium sized companies. Learn how outsourcing allows you to focus on proactive, sales-centric efforts, while a professional team manages many of the routine back-office functions, including: artwork validation & manipulation (vectorizing, digitizing, redrawing, etc.), proofing & approval process (prepare & send proofs, manage approvals, etc.) order entry (in real-time, directly into your system), printer file preparation (specific to your print processes), mailbox and communications management, with virtually seamless process integration. With real-world anecdotes and practical insights, the presentation illustrates how the process would work for virtually any Supplier company.

  • ICPHSO 2019 Recap: United for Safety

    Contains 3 Component(s), 1 credit offered

    Join Susan DeRagon for this session, where she will share information from the International Consumer Product Health and Safety Organization’s 2019 annual meeting and training symposium. This year’s conference included tutorials on social media and consumer product misuse as well as concerns over product safety and privacy in an interconnected world. Some of the breakout sessions included topics such as mitigation strategies related to foreign body hazards and proactive safety engineering. The plenary topics of the sessions included ensuring the safety of products sold online and evolving approaches for innovation and technology. The annual CPSC day included updates on the impact of the new makeup of the Commission and some of the commissioners’ policy views regarding education campaigns, voluntary vs. mandatory standards and a variety of other issues that come before the Commission. This session qualifies as an "elective" under the Product Safety Aware Program.

  • Best of Expo 2019: In Brands We Trust

    Contains 3 Component(s), 0.5 credits offered Recorded On: 03/08/2019

    It’s no secret that having a great brand can give can give you a competitive edge when promoting your business in the marketplace. The real question is, how do distributors really build brands that are memorable, marketable and profitable? Join Johnny Campbell to discuss the four most profitable brand-building strategies that top distributors are using to attract the best clients and dominate their marketplace.

  • Courage To Change: An Enhanced Approach To PPAI’s Governance Structure

    Contains 4 Component(s), 1 credit offered Recorded On: 02/06/2019

    Market disruption, constant change and uncertainty challenge PPAI members and the promotional products industry. PPAI counts on its volunteer leaders, their diverse experiences and expertise to help us be nimble and succeed. To enhance its governance model and tap into the strengths of PPAI’s membership, new initiatives will be deployed in 2019 to expand the pool of leadership candidates and improve member experiences. In this webinar presented by Cathi Hight and Paul Bellantone, CAE, you’ll explore: 1. PPAI’s investment in strategic foresight and how it benefits members. 2. Four governance changes PPAI is deploying in 2019, why it matters and how it impacts you. 3. New leadership opportunities for PPAI members.

  • Best of Expo 2019: Safe Conversations: Dialogue That Transforms Workplace Culture

    Contains 4 Component(s), 1 credit offered

    Employee conflict is a reality in the workplace. When working relationships are strained, organizations experience lowered productivity, employee under performance and negative workplace culture. While conflict is inevitable, when workplaces engage in “safe conversations”—transformative dialogue that uncovers hidden workplace issues—concerns are identified, behaviors are addressed, and a positive workplace culture is established. Join Lorie Reichel-Howe to learn how to equip managers to foster greater innovation, inclusion and collaboration within their teams by learning skills to safely talk about issues that hinder the success of the people they lead.