Certified Advertising Specialist (CAS) Package
The Certified Advertising Specialist (CAS) Program requires the completion of all of the CAS dedicated courses listed below in the CAS package option OR the individual sessions.
- If you choose the package option, it will register you for all the dedicated courses at one time, and it includes your CAS application.
- If you select the individual sessions, you will need to register for each of the individual dedicated courses.
In addition, please select 25 elective education sessions from the column on the CAS Level Electives tab in the menu bar to complete the elective portion for the CAS Certification
Re-certification is required by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application
Certified Advertising Specialist (CAS)
The Certified Advertising Specialist (CAS) Program requires the completion of 25 dedicated education sessions to complete the online portion for the CAS Certification.
CAS: 14 Ways To Manage The Time You Don't HaveContains 5 Component(s), Includes Credits Recorded On: 01/18/2018
In our business, it’s all about the details. So how do you keep them all straight, in a timely manner? Time seems to be the one thing we all wish we had more of, and we can generally agree it’s also the one thing we’re not always using effectively. In this session, we’ll identify the key things in our lives that steal our time, discuss three strategies for organization, and learn a host of practical tips to help us get the most out of our day.
CAS: Business EthicsContains 6 Component(s), Includes Credits Recorded On: 01/31/2018
This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.
CAS: Creating Client LoyaltyContains 4 Component(s), Includes Credits Recorded On: 04/14/2017
In this session, join Ruth Verver to learn how to create a customized loyalty plan for your top clients. This enhances your relationship with them and solidifies future business. Through a combination of self-promos, customer loyalty techniques and VIP attention, you’ll find ways to innovate your business and take your business to the next level. Participants will walk away with three primary elements: new ideas for self-promos that will surprise and delight their customers, a unique and unexpected approach to building customer relationships, and a plan to execute that involves critical touch points for the important customers.
CAS: Creating Opportunities With Co-Op AdvertisingContains 6 Component(s), Includes Credits Recorded On: 05/02/2018
Your competition (radio, TV, newspapers, etc.) knows where to find the money to pay for advertising. You need to know, too. Co-op funds are still the greatest source of untapped funding for promotional products, and Joel Schaffer, MAS, will explain the opportunities that exist in the B2B market for the use of co-op advertising to fund promotional products.
CAS: Customer Engagement In A Digital WorldContains 4 Component(s), Includes Credits
Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.
CAS: Distributor and Supplier Communications Best PracticesContains 6 Component(s), Includes Credits Recorded On: 04/25/2018
This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duffy, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service.
CAS: Dressing A Brand: Be The Apparel Expert Your Customers NeedContains 6 Component(s), Includes Credits Recorded On: 02/21/2018
Do you sell stuff, or create impression sessions? Become a value-added extension of your client’s marketing efforts with advanced apparel expertise and the ability to help them reach branding goals. After participating in this education session, you’ll gain tips and facts that will instantly set you apart.
CAS: Enchanting Secrets To Creative StorytellingContains 6 Component(s), Includes Credits Recorded On: 04/18/2018
Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers.
CAS: How To Communicate Compliance To An End BuyerContains 6 Component(s), Includes Credits Recorded On: 05/09/2018
Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.
CAS: How To Read A Test ReportContains 4 Component(s), Includes Credits Recorded On: 07/16/2014
Test reports and compliance certificates are as complex as they are necessary. Learn how to read and understand these essential documents. This session qualifies as an "elective" under the Product Safety Aware Program.
Certified Advertising Specialist (CAS) Electives
The Certified Advertising Specialist (CAS) Program requires the completion of 25 elective education sessions to complete the online portion for the CAS Certification.
Sales Best Practices For New Promo ManagersContains 3 Component(s), Includes Credits Includes a Live Web Event on 11/04/2020 at 1:00 PM (CST)
Are you a new manager in the promo industry? If so, this is the right place for you! Tony Morris will explain sales best practices when overseeing sales staff for the first time. For those that aren't overseeing sales staff, he will have some best practices for your own direct sales as well.
Link Business Strategy, Business Results and Culture For Future SuccessContains 3 Component(s), Includes Credits Includes a Live Web Event on 10/07/2020 at 1:00 PM (CDT)
There are many ways to measure the keys to a company’s success beyond the P&L statements. Employee engagement, talent optimization, and diversity & inclusion are just some of the ways to describe success in a business. Join this session with Isabella Zaczek to learn how to plan for the future and implement a people strategy that is based on data, science, heart and skills.
Hat Personalization Trends: 3D Logos And MoreContains 3 Component(s), Includes Credits Includes a Live Web Event on 09/30/2020 at 1:00 PM (CDT)
Hats, hat, hats – they are everywhere with even more style and decoration options than ever before. Alison Zuccaro will take you through a quick how-to on hat decoration to keep your business ahead of the trends. Participants will learn the right decoration method for different fabrics, how to print an entire hat, and get dimensional with 3D logos.
Marketing The Day After TomorrowContains 3 Component(s), Includes Credits Recorded On: 08/05/2020
This webinar with Joel Schaffer, MAS, looks at marketing strategies for a “whole new world” as the current epidemic abates, and business reopens. Participants will learn how to identify new markets, how to prepare marketing tools, strategies for rebuilding your business. Participants will learn the foundations of relationship marketing and how to be a promotional consultant. This session is sponsored by Tango Card.
The PPAI Diversity Equity And Inclusion Forum On-Demand ViewContains 4 Component(s), Includes Credits Recorded On: 07/23/2020
From COVID-19 to racial inequity, murder hornets and everything in between, life is teaching us the importance of change and adaptability. Join this session with Julie Kwan, Maurice Norris, and Kathlene Brethowr as they discuss diversity, equity and inclusion in the promo products industry. As you move your business forward with new ways of operating, there are many diversity, equity and inclusion-related questions being asked. What can you do to reach a more diverse client base? When it comes to working remotely or returning to an office, what accommodations do you make to meet the needs of your diverse employees? When it comes to racial inequity, what business practices need to change to increase diversity and help everyone feel included and valued?
SPARK 2020: Getting Others On Board With Your Innovative IdeaContains 3 Component(s), Includes Credits Recorded On: 07/16/2020
Join this session with Julia Maddox as she helps explain best practices in how to get others on board with you innovative idea. Participants will learn how to get stakeholder buy-in and talk through proto-typing their solutions. To get the most out of this session, please pause the on-demand session and complete the brainstorming activities.
SPARK 2020: Innovation Bootcamp And How To Apply It To Real Life ChallengesContains 3 Component(s), Includes Credits Recorded On: 07/16/2020
In this session with Julia Maddox participants will learn how to turn challenges into opportunities for innovation. In this fast-paced workshop, participants will rapidly expand their ability to identify problems and generate creative, human-centered solutions. This session builds upon Julia's previous session Innovation - The Future of Your Business: Design Thinking Can Help! that provided the foundation for design thinking. This Innovation Bootcamp will implement that design thinking and put it into practice and apply it to your business. For this on-demand view, please pause the recording and participate in the activities. Once you've completed the activities then press play and continue with the session, this will ensure you are able to get the most out of this session.
SPARK 2020: Innovation, Design Thinking, And Getting Others On Board SeriesContains 3 Product(s)
This three part series from SPARK 2020 includes Innovation -The Future Of Your Business: Design Thinking Can Help!, Innovation Bootcamp and Getting Others On Board. These sessions all include brainstorming activities throughout the sessions. To get the most out of these sessions please pause the on-demand session, complete the activity, and the resume the session. And most importantly don't be afraid to start implementing those innovative changes!
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