Certified Advertising Specialist (CAS) Package
The Certified Advertising Specialist (CAS) Program requires the completion of all of the CAS Required courses listed below in the CAS package option OR the individual sessions.
- If you choose the package option it will register you for all the required courses at one time and it includes your CAS application as well.
- If you select the individual sessions you will need to register for each of the individual required courses.
In addition, please select 25 elective education sessions from the column on the CAS Level Electives tab in the menu bar to complete the online portion for the CAS Certification.
Certified Advertising Specialist (CAS) Required Individual Courses
The Certified Advertising Specialist (CAS) Program requires the completion of all of the CAS Required courses listed below. In addition, please select 25 elective education sessions from the CAS Electives page to complete the online portion for the CAS Certification.
CAS: 14 Ways To Manage The Time You Don't HaveContains 4 Component(s), 1.00 credit offered Recorded On: 01/18/2018
In our business, it’s all about the details. So how do you keep them all straight, in a timely manner? Time seems to be the one thing we all wish we had more of, and we can generally agree it’s also the one thing we’re not always using effectively. In this session, we’ll identify the key things in our lives that steal our time, discuss three strategies for organization, and learn a host of practical tips to help us get the most out of our day.
CAS: Business EthicsContains 5 Component(s), 1.50 credits offered Recorded On: 01/31/2018
This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.
CAS: Creating Client LoyaltyContains 5 Component(s), 1.00 credit offered Recorded On: 04/14/2017
In this session, join Ruth Verver to learn how to create a customized loyalty plan for your top clients. This enhances your relationship with them and solidifies future business. Through a combination of self-promos, customer loyalty techniques and VIP attention, you’ll find ways to innovate your business and take your business to the next level. Participants will walk away with three primary elements: new ideas for self-promos that will surprise and delight their customers, a unique and unexpected approach to building customer relationships, and a plan to execute that involves critical touch points for the important customers.
CAS: Creating Opportunities With Co-Op AdvertisingContains 5 Component(s), 1.00 credit offered Recorded On: 05/02/2018
Your competition (radio, TV, newspapers, etc.) knows where to find the money to pay for advertising. You need to know, too. Co-op funds are still the greatest source of untapped funding for promotional products, and Joel Schaffer, MAS, will explain the opportunities that exist in the B2B market for the use of co-op advertising to fund promotional products.
CAS: Customer Engagement In A Digital WorldContains 4 Component(s), 1.00 credit offered
Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.
CAS: Distributor and Supplier Communications Best PracticesContains 5 Component(s), 1.00 credit offered Recorded On: 04/25/2018
This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duff, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service.
CAS: Dressing A Brand: Be The Apparel Expert Your Customers NeedContains 5 Component(s), 1.00 credit offered Recorded On: 02/21/2018
Do you sell stuff, or create impression sessions? Become a value-added extension of your client’s marketing efforts with advanced apparel expertise and the ability to help them reach branding goals. After participating in this education session, you’ll gain tips and facts that will instantly set you apart.
CAS: Enchanting Secrets To Creative StorytellingContains 5 Component(s), 1.00 credit offered Recorded On: 04/18/2018
Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers.
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