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Certified Advertising Specialist (CAS) Package

The Certified Advertising Specialist (CAS) Program requires the completion of all of the CAS dedicated courses listed below in the CAS package option OR the individual sessions. 

  • If you choose the package option, it will register you for all the dedicated courses at one time, and it includes your CAS application. 
  • If you select the individual sessions, you will need to register for each of the individual dedicated courses. 

In addition, please select 25 elective education sessions from the column on the CAS Level Electives tab in the menu bar to complete the elective portion for the CAS Certification

Re-certification is required by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application

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Certified Advertising Specialist (CAS)

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The Certified Advertising Specialist (CAS) Program requires the completion of 25 dedicated education sessions to complete the online portion for the CAS Certification.

  • CAS: Business Ethics
    Contains 5 Component(s), Includes Credits Recorded On: 01/31/2018

    This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.

  • CAS: Customer Engagement In A Digital World
    Contains 4 Component(s), Includes Credits

    Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.

  • CAS: Distributor and Supplier Communications Best Practices
    Contains 5 Component(s), Includes Credits Recorded On: 04/25/2018

    This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duffy, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service.

  • CAS: Enchanting Secrets To Creative Storytelling
    Contains 5 Component(s), Includes Credits Recorded On: 04/18/2018

    Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers.

  • CAS: How To Communicate Compliance To An End Buyer
    Contains 5 Component(s), Includes Credits Recorded On: 05/09/2018

    Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.

  • CAS: How To Read A Test Report
    Contains 4 Component(s), Includes Credits Recorded On: 07/16/2014

    Test reports and compliance certificates are as complex as they are necessary. Learn how to read and understand these essential documents. This session qualifies as an "elective" under the Product Safety Aware Program.

  • CAS: Negotiation Best Practices
    Contains 4 Component(s), Includes Credits Recorded On: 01/25/2017

    Nearly 100 percent of the executives Tony Perzow has trained have not had any formal negotiation training in their lifetimes, yet negotiation occurs every day in our lives. Not only do the majority of Americans lack negotiation competence, but they lack a positive regard for the skill as well. Lack of know-how plus a poor attitude equals less profit, period.

  • CAS: Promotional Consultant and Supplier Selling 101
    Contains 5 Component(s), Includes Credits Recorded On: 05/16/2018

    Are you new to the promotional products industry? Learn best practices from a seasoned supplier, Lindsey Davis, MAS, that will help you navigate the sales process with the ease. During this session, we will discuss consultative selling techniques, vertical market expansion and supplier/distributor partnerships. We will explore these topics through real-world supplier and distributor examples that will help you create a successful company in this growing industry.

  • CAS: Purpose Driven Customer Service
    Contains 4 Component(s), Includes Credits Recorded On: 11/15/2016

    For too long, customer service has revolved around handling individual interactions well enough to satisfy the immediate issue. Let's take a longer view. Let's tie service into the overall sales and marketing objectives of the company! Topic areas include: CRM and service, getting sales, service, and marketing on the same page, dividing and conquering - understanding each department's role, how to structure the service dialogue, up selling and more!

  • CAS: Screen-Printing 101
    Contains 4 Component(s), Includes Credits Recorded On: 12/06/2017

    Join Marshall Atkinson for this session on screen-printing 101. This session will cover the best practices when working with a screen-printer. Participants will learn "how-to" send the PO and art to a vendor with tips and tricks on getting things set up and handled to move it through the production pipe on-time so it's shipped correctly.

Certified Advertising Specialist (CAS) Electives

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The Certified Advertising Specialist (CAS) Program requires the completion of 25 elective education sessions to complete the online portion for the CAS Certification.

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  • CAS: Improving Company Culture Through DEI Support & Awareness: PPAI Expo 2025
    Contains 2 Component(s), Includes Credits

    Improving company culture isn’t about mandates or mission statements; it’s about commitment. Real change happens when leaders take action. Natalie Tenner, chair of SanMar’s IDEA Council is championing DEI initiatives from the top while balancing her day-to-day as a Credit Manager, she proves that impactful change starts with leadership. Vera Minot, who introduced DEI into her family-owned business, challenges traditions and reshapes priorities. Through her external involvement, Vera has made hiring with diversity in mind a priority, showing that small businesses can lead big transformations. Kim Sandifer brought a new perspective to the promotional products industry. Now at HALO, she focuses on hiring and training with the precision and insight of a seasoned C-level HR leader. Moderated by Sarah White, these voices illuminate how intentionality, awareness, and action can weave DEI into the fabric of any workplace. The result? A company culture that doesn’t just support diversity but thrives because of it.

  • CAS: 2025 Trends To Kick-Start Your Sales (Sponsored by PCNA): PPAI Expo 2025
    Contains 2 Component(s), Includes Credits

    Join us for an informative and energizing session where we uncover key trends for 2025. We’ll take a look at what PCNA is doing to support these trends, and you, this year.

  • CAS: Tapping into the Memorable Creativity of Self-Promo Campaigns: PPAI Expo 2025
    Contains 2 Component(s), Includes Credits

    In a world flooded with ads and promotions, standing out is harder than ever. But the Simplicity Brothers campaign by Goldstar proves that creativity, humor, and personality are the keys to cutting through the noise. Award-winning and unforgettable, this self-promotion campaign used laughter to build deeper customer connections, turning simple products into powerful brand experiences. Join Charles Duggan and Kenny Ved as they unpack the inspiration, strategy, and execution behind this game-changing campaign. You’ll learn how to use humor to make an impact, create a brand experience that’s uniquely yours, and design promotional products that leave a lasting impression. Whether you’re looking to refresh your marketing or build a lasting connection with your audience, this session will give you the tools to elevate your self-promo efforts and make your brand memorable.

  • CAS: How to Map the Boldest Merch Trends to a Killer Sales Strategy: PPAI Expo 2025
    Contains 2 Component(s), Includes Credits

    From the New York Times to Vogue, virtually every major media outlet highlights stories celebrating merch. Why? Merch madness has entered a new era where brand expression and personal identity combine to create a bold opportunity for those who understand the zeitgeist and know how to use it effectively and boldly.

  • CAS: From Booth to Business: Leverage Client Events in your Growth Strategy: PPAI Expo 2025
    Contains 2 Component(s), Includes Credits

    Jumping from traditional selling to hosting or navigating end-user shows isn’t just a shift—it’s a leap. The rules are different, the audience is new, and the stakes are high. But here’s the thing: done right, these shows can be a powerful way to connect with your buyers, build trust, and drive sales.This panel will help you reimagine your approach to end-user events. Learn about the different kinds of shows that fit your sales plan, where to find them, and how to build a strategy that works before, during, and after the event. Hear from experts like Kirby Hasseman, who successfully runs his own show, and other panelists with real-world experience. Whether you’re creating your own event or showing up at someone else’s, you’ll leave with the tools you need to make it a win. Sponsored by the RCC.

  • CAS: Connecting Your Workflow: Unleashing the Power of Your Business (Sponsored by commonsku): PPAI Expo 2025
    Contains 2 Component(s), Includes Credits

    Are you ready to optimize your operations and stay ahead of the competition? This session is packed with valuable insights to empower you to leverage commonsku to its fullest potential. If you’re not a commonsku customer, you’ll get a comprehensive overview of our powerful features. Join Aaron Kucherawy, VP of Customer Success at commonsku, as he explores how our powerful features create a fully connected workflow. Discover how our platform enhances collaboration and streamlines processes, ensuring that every team member works seamlessly together. Charlie Moscoe, VP of Product Management, will also share exciting highlights from our latest developments. Get an exclusive look at the innovative updates that have recently launched, and gain insights into commonsku’s immediate and future roadmap for 2025. Don’t miss this chance to see how we’re shaping the future of the promotional products industry! About commonsku commonsku is a comprehensive software solution tailored specifically for the promotional products industry. It serves as a CRM, Order Management, and eCommerce platform, providing a sophisticated hub that seamlessly connects distributors and suppliers. With commonsku, teams can streamline their workflow and focus on what they do best, fostering efficient and sustainable growth.

  • CAS: Maximize Success Utilizing the Micro-Moments of Joy Merchandising Method: PPAI Expo 2025
    Contains 2 Component(s), Includes Credits

    What if the key to brand success wasn’t the biggest budget or the loudest ad? What if it was joy? Glimmers are micro-moments of joy—authentic, powerful flashes of connection that resonate deeply with your audience. They’re the overlooked secret to building brands that matter in an increasingly noisy, complex world. In this session, Vicki Ostrom shows us how to identify and cultivate these micromoments of joy in our products, merchandising, and marketing. Discover how glimmers can be your guiding light to success in 2025 and beyond.

  • CAS: Streamlining Success: Automation Solutions for Distributors: PPAI Expo 2025
    Contains 2 Component(s), Includes Credits

    Every business handles tasks like sending welcome emails, managing leads, and following up with clients. While essential, these tasks can drain your time and attention. In this session, you’ll discover how accessible automation tools can handle the busywork for you, simplifying complex processes and minimizing mistakes. Learn practical ways to take back your time, focus on what matters most, and drive meaningful growth—no tech expertise needed.