Certified Advertising Specialist (CAS) Package
The Certified Advertising Specialist (CAS) Program requires the completion of all of the CAS dedicated courses listed below in the CAS package option OR the individual sessions.
- If you choose the package option, it will register you for all the dedicated courses at one time, and it includes your CAS application.
- If you select the individual sessions, you will need to register for each of the individual dedicated courses.
In addition, please select 25 elective education sessions from the column on the CAS Level Electives tab in the menu bar to complete the online portion for the CAS Certification.
Certified Advertising Specialist (CAS)
The Certified Advertising Specialist (CAS) Program requires the completion of 25 dedicated education sessions to complete the online portion for the CAS Certification.
CAS: 14 Ways To Manage The Time You Don't HaveContains 4 Component(s), Includes Credits Recorded On: 01/18/2018
In our business, it’s all about the details. So how do you keep them all straight, in a timely manner? Time seems to be the one thing we all wish we had more of, and we can generally agree it’s also the one thing we’re not always using effectively. In this session, we’ll identify the key things in our lives that steal our time, discuss three strategies for organization, and learn a host of practical tips to help us get the most out of our day.
CAS: Business EthicsContains 5 Component(s), Includes Credits Recorded On: 01/31/2018
This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.
CAS: Creating Client LoyaltyContains 5 Component(s), Includes Credits Recorded On: 04/14/2017
In this session, join Ruth Verver to learn how to create a customized loyalty plan for your top clients. This enhances your relationship with them and solidifies future business. Through a combination of self-promos, customer loyalty techniques and VIP attention, you’ll find ways to innovate your business and take your business to the next level. Participants will walk away with three primary elements: new ideas for self-promos that will surprise and delight their customers, a unique and unexpected approach to building customer relationships, and a plan to execute that involves critical touch points for the important customers.
CAS: Creating Opportunities With Co-Op AdvertisingContains 5 Component(s), Includes Credits Recorded On: 05/02/2018
Your competition (radio, TV, newspapers, etc.) knows where to find the money to pay for advertising. You need to know, too. Co-op funds are still the greatest source of untapped funding for promotional products, and Joel Schaffer, MAS, will explain the opportunities that exist in the B2B market for the use of co-op advertising to fund promotional products.
CAS: Customer Engagement In A Digital WorldContains 4 Component(s), Includes Credits
Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.
CAS: Distributor and Supplier Communications Best PracticesContains 5 Component(s), Includes Credits Recorded On: 04/25/2018
This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duffy, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service.
CAS: Dressing A Brand: Be The Apparel Expert Your Customers NeedContains 5 Component(s), Includes Credits Recorded On: 02/21/2018
Do you sell stuff, or create impression sessions? Become a value-added extension of your client’s marketing efforts with advanced apparel expertise and the ability to help them reach branding goals. After participating in this education session, you’ll gain tips and facts that will instantly set you apart.
CAS: Enchanting Secrets To Creative StorytellingContains 5 Component(s), Includes Credits Recorded On: 04/18/2018
Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers.
CAS: How To Communicate Compliance To An End BuyerContains 5 Component(s), Includes Credits Recorded On: 05/09/2018
Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.
CAS: How To Read A Test ReportContains 5 Component(s), Includes Credits Recorded On: 07/16/2014
Test reports and compliance certificates are as complex as they are necessary. Learn how to read and understand these essential documents. This session qualifies as an "elective" under the Product Safety Aware Program.
CAS: Improve Listening Skills to Increase Sales In 30 MinutesContains 4 Component(s), Includes Credits
This session will help attendees dramatically improve their face-to-face selling skills by improving their listening skills. This session will give tips on how to prepare for a sales presentation and what you need to know and do before you go. Participants will learn the difference between asking and listening vs. telling, how to engage, and more!
CAS: Incentives, Premiums, and Recognition Programs 101Contains 5 Component(s), Includes Credits Recorded On: 05/23/2018
One of the first steps in becoming a program seller is to learn about the types of programs you can sell to your clients and target audience. Join Paul Kiewiet, MAS+ for this introductory course and he will cover the basics of premiums, incentives and recognition programs for the promotional products distributor.
CAS: Industry Essentials: A 30-Minute OverviewContains 5 Component(s), Includes Credits Recorded On: 06/19/2018
This half-hour session, designed for distributors and suppliers who are new to the promotional products industry, provides a broad overview of how the industry was established, how it’s structured, who participates in it and what they do—many of the basics for skillfully navigating the $23.1 billion industry. If you work in the promotional products industry, join Tina Filipski for this session and it will help you build a stronger foundation.
CAS: Marketing And Advertising OverviewContains 5 Component(s), Includes Credits Recorded On: 06/18/2018
This course provides a foundation of understanding marketing and advertising and the role as a consultant. Paul Kiewiet MAS+ will explain the four P’s of Marketing and the differences between Marketing, Advertising and Branding, the various types of marketing and the role of promotional products in the mix. He will also explain the importance and components of a marketing plan.
CAS: Negotiation Best PracticesContains 5 Component(s), Includes Credits Recorded On: 01/25/2017
Nearly 100 percent of the executives Tony Perzow has trained have not had any formal negotiation training in their lifetimes, yet negotiation occurs every day in our lives. Not only do the majority of Americans lack negotiation competence, but they lack a positive regard for the skill as well. Lack of know-how plus a poor attitude equals less profit, period.
CAS: Powerful Objection HandlingContains 4 Component(s), Includes Credits Recorded On: 06/11/2018
To be proactive rather than reactive is an essential focus in successfully managing objections, which is easier said than done. Why? Because being proactive requires anticipating potential negative reactions from our prospects while not compromising a positive mental attitude. The process starts with avoiding objections, and it requires great listening skills to recognize that the difference between a prospect sharing adverse previous experiences, and one truly opposing current recommendations. Join Diane Ciotta will explain the proven-successful technique with powerful methodologies to ensure successful progress through the sales cycle.
CAS: Promotional Consultant and Supplier Selling 101Contains 5 Component(s), Includes Credits Recorded On: 05/16/2018
Are you new to the promotional products industry? Learn best practices from a seasoned supplier, Lindsey Davis, MAS, that will help you navigate the sales process with the ease. During this session, we will discuss consultative selling techniques, vertical market expansion and supplier/distributor partnerships. We will explore these topics through real-world supplier and distributor examples that will help you create a successful company in this growing industry.
CAS: Purpose Driven Customer ServiceContains 5 Component(s), Includes Credits Recorded On: 11/15/2016
For too long, customer service has revolved around handling individual interactions well enough to satisfy the immediate issue. Let's take a longer view. Let's tie service into the overall sales and marketing objectives of the company! Topic areas include: CRM and service, getting sales, service, and marketing on the same page, dividing and conquering - understanding each department's role, how to structure the service dialogue, up selling and more!
CAS: Screen-Printing 101Contains 5 Component(s), Includes Credits Recorded On: 12/06/2017
Join Marshall Atkinson for this session on screen-printing 101. This session will cover the best practices when working with a screen-printer. Participants will learn "how-to" send the PO and art to a vendor with tips and tricks on getting things set up and handled to move it through the production pipe on-time so it's shipped correctly.
CAS: Social Responsibility: Why Should We Care?Contains 5 Component(s), Includes Credits Recorded On: 09/13/2017
As corporate responsibility continues its rise in prevalence as a major factor in today’s business world, buyers and clients increasingly require their suppliers and business partners to put codes of conduct in place as a condition of doing business. This session qualifies as an "elective" under the Product Safety Aware Program.
CAS: Use Your Words: Communicating Effectively In A Noisy WorldContains 4 Component(s), Includes Credits Recorded On: 06/11/2018
Join Scott Nussinow, MAS for this session as he focuses on different methods of communication (in person, phone, mail, fax, email, text, etc.) and how we may inadvertently hobble our own best efforts with words and punctuation, how our messages could end up being misunderstood, or worse. With best practices, real-world examples and anecdotal references, attendees will be engaged in sharing their experiences in a structured and sequential presentation that will illuminate how what we say isn’t necessarily what they hear.
CAS: Winning Back Lost CustomersContains 5 Component(s), Includes Credits Recorded On: 05/20/2015
As a business owner, you may spend a lot of time and resources attracting new customers. However, did you know that there may already be a sale hidden in your business that could increase your bottom - line profits by 20-30 percent?
CAS: Working With Multi-Line RepsContains 5 Component(s), Includes Credits Recorded On: 07/30/2018
Have you wondered how to work with a multi-line rep? Are you a supplier wondering why you should hire a multi-line rep for a territory? Are you a distributor wondering what value a multi-line rep can bring to you if you give them time to come into your office? This seminar will focus on the value that a multi-line rep brings to the relationship between suppliers and distributors.
CAS:The Business Of Doing GoodContains 4 Component(s), Includes Credits Recorded On: 01/18/2018
The promotional products industry has a responsibility to deliver goods that are created in an ethical and responsible way by people in this country and around the world. In this panel presentation, Jeremy Lott and other key industry leaders will address the business imperatives of making a difference in the communities where we source, sell and ship our products.
PSA Required: Prop 65 and State RegulationsContains 5 Component(s), Includes Credits Recorded On: 04/11/2018
Big changes are coming to Cal Prop 65 that could cost you and your business. In addition to the federal regulations that affect the promotional products industry, individual states have passed laws that can affect your company as well. This session is a must for navigating your interstate deals, not just by knowing the rules, but by having strategies in place to manage them.
Certified Advertising Specialist (CAS) Electives
The Certified Advertising Specialist (CAS) Program requires the completion of 25 elective education sessions to complete the online portion for the CAS Certification.
Developing An Entrepreneurial Spirit And A Loyal FollowingContains 4 Component(s), Includes Credits
Origaudio has a legacy of creating unique products and a culture of innovation. Join Jason Lucash as he shares the unique story behind the company’s founding and how their innovate products are conceived and designed. Lucash will share tips on building your own unique company culture and the importance of experiential marketing in client satisfaction.
Expo East 2019: What’s New And Coming Soon At SAGEContains 3 Component(s), Includes Credits Recorded On: 06/03/2019
Class is in session for distributors who are curious as to what we’ve been up to in the SAGE labs. Andy Evans will show you the latest developments and give you a look into what’s new and what’s coming soon at SAGE.
Expo East 2019: Secrets To A Successful WebsiteContains 3 Component(s), Includes Credits
In this session, Andy Evans will explain the new content library in SAGE Website Professional Plus, which is filled with original content for you to keep your website fresh. From industry-relevant blogs to videos, we’ll teach you how to utilize that content to convert leads into customers. You’ll also learn about another turn-key solution, SAGE Company Stores, where you can provide your clients with custom online stores, so they can sell more of their branded merchandise on the web.
Get in Touch! Grow Your Business and Build Your BrandContains 3 Component(s), Includes Credits
Content is the new currency that drives brand engagement in a world of empowered buyers. It is about sharing information, rather than pitching products. Great content supports your efforts to reach and engage buyers at every stage in the buying process--whether that content is a helpful how-to video, a sleek infographic, or a well-crafted case study. Learn how to Get in Touch! by building an effective brand content marketing strategy. This workshop will focus on how to create and leverage the many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places and in a way that is specifically mapped to your audience's information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn how to create remarkable content that gets noticed and produces business results. Join Kim R. Todora, PPAI’s communications and branding strategist for this thought-provoking seminar.
Expo East 2019: The Elements Of Good EmbroideryContains 3 Component(s), Includes Credits
Embroidery is the most popular method of apparel decoration in the market. Getting it right the first time is critical. There are no quick fixes for quality embroidery. The secret is to prevent problems in the first place. Knowing the correct information to gather from the client and what needs to be communicated to the digitizer and/or embroiderer. In this session, Colleen Hartigan will explain the causes behind poor embroidery and what should have been done to make it right.
Promotional Marketing—Trends, Targets & TechniquesContains 3 Component(s), Includes Credits
In an era of digital everything, marketers everywhere are turning to promotional products to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can't touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers. This session will feature evidence-based strategies, proven tactics and a fresh perspective on promotional marketing, as well as trends and techniques marketers are using to create measurable brand experiences, build communities and earn the trust and loyalty of clients and consumers. Join Kim R. Todora, PPAI’s communications and branding strategist for this thought-provoking seminar.
VIDEO + PRINT +PROMO - Your Complete Guide to Video Books and BrochuresContains 4 Component(s), Includes Credits
Learn about video brochures—the latest trend in promotions and marketing. In this session hosted by Robert Kenehan, president of Digital Book Printers, you will learn how video brochures combine the top features of video, printing and promotional product technologies, and how to effectively market this video brochures to your clients. During this session, you will become knowledgeable on how video brochures work, the standard options available and the enhancements that can be added. You will become an expert on screen and carrier size, navigation, capacity, loading, packaging and cover options, and will become familiarized with how video brochures are used in B2B and B2C applications, along with future trends and the environmental impact. Numerous product photos and examples will be shown throughout, followed by a Q&A session.
Outsource Like A Supplier All-StarContains 4 Component(s), Includes Credits Recorded On: 04/24/2019
A webinar for Suppliers only, this presentation by Scott Nussinow, MAS will remove much of the mystery about outsourcing, and provide a better understanding of what it is and how it could help your company. Once considered only for large Suppliers, outsourcing back-office functions is now preferred for even Small-to-Medium sized companies. Learn how outsourcing allows you to focus on proactive, sales-centric efforts, while a professional team manages many of the routine back-office functions, including: artwork validation & manipulation (vectorizing, digitizing, redrawing, etc.), proofing & approval process (prepare & send proofs, manage approvals, etc.) order entry (in real-time, directly into your system), printer file preparation (specific to your print processes), mailbox and communications management, with virtually seamless process integration. With real-world anecdotes and practical insights, the presentation illustrates how the process would work for virtually any Supplier company.
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