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Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
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  • Expo East 2016: 10 Secrets To Small Business Success And Profitability

    Contains 3 Component(s), 1 credit offered

    Most businesses start without a plan, letting their entrepreneurial spirit drive their success. There does come a time where the business begins to take over and seemingly gets away from the owner. Frustration, angst and confusion creep in and the business is now driving the owner. This seminar will bring to light some points that, when implemented, can get your business back on the right track, putting you in complete control once again, where you now run the business.

    Join Cliff Quicksell, MAS+ for the session on small business success. Most businesses start without a plan, letting their entrepreneurial spirit drive their success. There does come a time where the business begins to take over and seemingly gets away from the owner. Frustration, angst and confusion creep in and the business is now driving the owner. This seminar will bring to light some points that, when implemented, can get your business back on the right track, putting you in complete control once again, where you now run the business.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Point

  • Expo East 2016: Marketing To Millennials

    Contains 3 Component(s), 1 credit offered

    They're different. They're mobile. They're elusive. Or so you thought. Join this seminar to discover what makes Millennial buyers and prospects so different. Learn what lures them and deflects them. We'll uncover the media they use and love, and why... and good examples of promotions that work. We'll also uncover some creative promotional programs that engage the future of this buying segment which is like no other generation.

    Join Mary Ellen Sokalski for this session on marketing to Millennials. They're different. They're mobile. They're elusive. Or so you thought. Join this seminar to discover what makes Millennial buyers and prospects so different. Learn what lures them and deflects them. We'll uncover the media they use and love, and why... and good examples of promotions that work. We'll also uncover some creative promotional programs that engage the future of this buying segment which is like no other generation.

    Mary Ellen Sokalski, MAS

    Director of Marketing Communications

    Mary Ellen Sokalski, MAS, is a 33-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association’s Lifetime Achievement Award for Education Excellence, PPAI’s Distinguished Service Award and its Facilitator Excellence Award. Currently the owner of The Scarlet Marketeer, a creative content marketing firm, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity, Promotional Programs, Supplier-Distributor Relations, and How to Have a Happy Life. A multi-winner of PPA’s Supplier Achievement Awards and the Golden Pyramid, ASI’s Distinguished Women in Promotional Products, one of ASI’s Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, former Vice Chair of Marketing for PPAI, member of the PPAI Board of Directors, and inducted into the PAPPA Hall of Fame.

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    1 Point

  • Expo East 2016: Using Artwork And Promotional Products To Expand Your Business

    Contains 3 Component(s), 1 credit offered

    Business can be cutthroat in today’s market, and trying to stay ahead of your competitors can be daunting but necessary to stay alive. Many businesses today are branching out into other areas in order to generate additional income. Dane Clement will share his ideas on things that you can do to expand your business and help it grow. Clement will explain why providing sample products decorated with the type of artwork that you can create will help your customers realize what other options they have available, which will bring them back to you and increase your sales. Clement will also show you how to get more out of your artwork, help you think outside the box and help you see artwork in different ways to help you expand your offerings to your clients, which will help you step ahead of your competition and drive customers to your door.

    Business can be cutthroat in today's market, and trying to stay ahead of your competitors can be daunting but necessary to stay alive. Many businesses today are branching out into other areas in order to generate additional income. Dane Clement will share his ideas on things that you can do to expand your business and help it grow.

    Clement will explain why providing sample products decorated with the type of artwork that you can create will help your customers realize what other options they have available, which will bring them back to you and increase your sales. Clement will also show you how to get more out of your artwork, help you think outside the box and help you see artwork in different ways to help you expand your offerings to your clients, which will help you step ahead of your competition and drive customers to your door.

    Dane Clement

    President of Great Dane Graphics

    Dane Clement is president of Great Dane Graphics (a GroupeSTAHL company), whose primary focus is creating quality artwork and training materials for the decorated apparel industry. He also serves as the vice president of creative for GroupeSTAHL. Clement has been speaking and writing for the decorated apparel industry since 2000. He is considered an expert on computer graphics and color separations for textile screen printing, dye sublimation, digital direct-to-garment, and heat-applied graphics. He is the author of T-Shirt Artwork Simplified, a how-to-book on creating artwork for decorating apparel in Adobe and Corel formats.

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    1 Point

  • Expo East 2016: Creating Production Ready Artwork

    Contains 3 Component(s), 1 credit offered

    There are so many different printing and production processes today for the variety of promotional products available, and they all have their own set of guidelines for how artwork should be set up to prevent a delay in production time as well as to get the best quality print possible. Dane Clement will discuss things to consider when creating your artwork so that it will be set up correctly from the start, preventing any bumps in the road when it goes to production.<br><br>Learn about various file formats and which ones work best for various processes, as well as why and how to create vector logos from low-resolution jpg files. Clement will explain how to set up files with the proper dimensions and resolution from the start, to help prevent headaches in the end.

    There are so many different printing and production processes today for the variety of promotional products available, and they all have their own set of guidelines for how artwork should be set up to prevent a delay in production time as well as to get the best quality print possible. Dane Clement will discuss things to consider when creating your artwork so that it will be set up correctly from the start, preventing any bumps in the road when it goes to production.

    Learn about various file formats and which ones work best for various processes, as well as why and how to create vector logos from low-resolution jpg files. Clement will explain how to set up files with the proper dimensions and resolution from the start, to help prevent headaches in the end.

    Dane Clement

    President of Great Dane Graphics

    Dane Clement is president of Great Dane Graphics (a GroupeSTAHL company), whose primary focus is creating quality artwork and training materials for the decorated apparel industry. He also serves as the vice president of creative for GroupeSTAHL. Clement has been speaking and writing for the decorated apparel industry since 2000. He is considered an expert on computer graphics and color separations for textile screen printing, dye sublimation, digital direct-to-garment, and heat-applied graphics. He is the author of T-Shirt Artwork Simplified, a how-to-book on creating artwork for decorating apparel in Adobe and Corel formats.

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    1 Point

  • How to Use the PPAI Corporate Responsibility Website to Your Advantage

    Contains 4 Component(s), 1 credit offered Recorded On: 03/09/2016

    Are you overwhelmed by the volume of product safety information and unsure where to find information related to social and environmental responsibility? PPAI has the tools and resources you need to make sense of all the rules, regulations and expectations.

    Join Tim Brown for this session on how to use the PPAI Corporate Responsibility website. Are you overwhelmed by the volume of product safety information and unsure where to find information related to social and environmental responsibility? PPAI has the tools and resources you need to make sense of all the rules, regulations and expectations. We have developed materials that break down the complex regulations in manageable and understandable guides. This webinar will show you how to get the most out of PPAI's Corporate Responsibility website so that you can efficiently meet your obligations while staying focused on your day-to-day business. This session qualifies as an "elective" under the Product Safety Aware Program.

    Tim Brown, MAS

    Executive Director - Operations

    Tim Brown, MAS is the Executive Director - Operations at Quality Certification Alliance (QCA).

    Tim is the former product responsibility manager for PPAI. In 2013 he brought his background in supplier relations, sourcing, and vendor compliance to his role at PPAI with the intent of driving member advocacy and communicating the product responsibility subject throughout the industry. Brown worked at Cintas Promotional Products, as the supplier relationship manager where he implemented industry leading supplier management best practices. He has served on the Quality Certification Alliance (QCA) Distributor Advocacy Council, as well as on the board of directors for Tri-State Promotional Products Association (TSPPA) as the 2012 president. He also served as a member of PPAI's Product Responsibility Action Group (PRAG). Because of his leading efforts in product safety and supply chain best practices, he was named one of the 2012 PPB Rising Stars.

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    1 Point

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  • TAS: ABCs 123s Of The Promotional Products Industry

    Contains 5 Component(s), 1 credit offered Recorded On: 03/02/2016

    If you’re new to the promotional products industry, this webinar is invaluable to your success. Learn about the $20-plus billion industry and the integral roles played by suppliers, distributors, multi-line reps and other professionals. This session provides a broad overview of the basics of promotional products business.

    Join Carol Gauger for this session on the ABCs 123s of the Promotional Products Industry. If you're new to the promotional products industry, this webinar is invaluable to your success. Learn about the $20-plus billion industry and the integral roles played by suppliers, distributors, multi-line reps and other professionals. This session provides a broad overview of the basics of promotional products business.

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    1 Point

    Carol Gauger, MAS

    Director of Member Engagement

    Carol Gauger, MAS, was introduced to the promotional products industry in 1984 and has worked on both the supplier and distributor sides of the business prior to re-joining PPAI in 2010. Carol combines her industry knowledge and her association experience in membership, recognition, engagement and overall association management to direct the key initiatives in support of members at-large and the regional association community. She is also available to work with regional associations on volunteer and program development, strategic planning and Board optimization.

  • Decorating Trends: Embroidery, Applique And Laser Etch

    Contains 4 Component(s), 1 credit offered Recorded On: 02/17/2016

    This session will explain current trends, show sample images and best practices for decorating.  Participants will learn laser etching and laser appliqué techniques and values.  Participants will also gain technical knowledge in embroidery techniques and trends.

    Join Bruce Perryman, MAS+ for this session on decorating trends. This session will explain current trends, show sample images and best practices for decorating. Participants will learn laser etching and laser appliqué techniques and values. Participants will also gain technical knowledge in embroidery techniques and trends.

    Bruce Perryman, MAS+

    CEO

    Bruce Perryman, MAS+, CEO of supplier Embroidery Unlimited, Inc. and a member of the PPAI Board's class of 2018, has been a member of PPAI since 2006. Bruce previously served as the RAC delegate to the board. Working closely with regional representatives has given Bruce a keen sense of the challenges and strengths that regional associations bring to PPAI. He is also currently serving on the Government Relations Action Council.

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    1 Point

  • Score More Sales With Embroidery And Specialty Threads

    Contains 4 Component(s), 1 credit offered Recorded On: 02/03/2016

    Listen and learn how to stand out from the competition, increase your sales, add interest and raise profit: all this and more are possible by offering embroidery and specialty threads to your clients or your business. Learn what applications work and do not work on today’s fabrics, how to add some bling with little or no extra effort, and what is the best choice for luxury or commercial applications.

    Join Colleen Hartigan for this session on score more sales with embroidery and specialty threads. Listen and learn how to stand out from the competition, increase your sales, add interest and raise profit: all this and more are possible by offering embroidery and specialty threads to your clients or your business. Learn what applications work and do not work on today's fabrics, how to add some bling with little or no extra effort, and what is the best choice for luxury or commercial applications.

    Colleen Hartigan

    Consultant

    Colleen Hartigan is a 32-year veteran of the embroidery and apparel decoration industry. Recently retired as executive vice president of Madeira USA, she now works as a consultant for Madeira USA and Madeira Germany, sharing her extensive knowledge of the embroidery industry and the embroidery process. A seasoned speaker with a long history of educational training at trade shows and private seminars, Hartigan shares her expertise in all facets of creating and selling embroidery. She focuses on product education and the use of the right products to improve customer satisfaction and sales.

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    1 Point

  • The 5 Parts Of An Effective Post-Show Plan

    Contains 4 Component(s), 1 credit offered Recorded On: 01/20/2016

    After exhibiting at a trade show like PPAI Expo or Expo East, you may feel exhausted, inspired or both. However, before you close the book on your event participation, remember that your exhibiting responsibilities extend beyond the trade show floor. In this session, we’ll explore the five parts of an effective post-show plan so that you can use them to make the most of your participation in PPAI Expo, PPAI Expo East, and future events.

    Join Robyn Davis for this session on the 5 parts of an effective post-show plan. After exhibiting at a trade show like PPAI Expo or Expo East, you may feel exhausted, inspired or both. However, before you close the book on your event participation, remember that your exhibiting responsibilities extend beyond the trade show floor. In this session, we'll explore the five parts of an effective post-show plan so that you can use them to make the most of your participation in PPAI Expo, PPAI Expo East, and future events.

    Robyn Davis

    Trade-show Strategy Specialist

    Robyn Davis is a trade-show strategy specialist and the owner of When I Need Help (WINH). She teaches companies in a variety of industries how to make their participation in trade shows across North America even more worthwhile by providing training, evaluation, and consulting services focused on the right trade show sales and marketing strategies.

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    1 Point

  • Expo 2016: From The Breakroom To The Boardroom: Everyone Plays A Role In Sales

    Contains 3 Component(s), 1 credit offered

    In this session attendees will learn that no matter what title they have in their company, they are in sales. Every encounter in life involves communication; thus, the concept of sales is reframed to communication. This means we are all in sales. Sales (when done right) is about a two-way dialogue with another person built on trust. There are no shortcuts, gimmicks or tricks. Instead, sales is built upon a PACT mindset (Passion, Authenticity, Creativity and Trust). This session will explain how we must adapt our own preferred styles of communicating to meet another

    Join Ryan Sauers for this session on how everyone plays a role in sales. In this session attendees will learn that no matter what title they have in their company, they are in sales. Every encounter in life involves communication; thus, the concept of sales is reframed to communication. This means we are all in sales. Sales (when done right) is about a two-way dialogue with another person built on trust. There are no shortcuts, gimmicks or tricks. Instead, sales is built upon a PACT mindset (Passion, Authenticity, Creativity and Trust). This session will explain how we must adapt our own preferred styles of communicating to meet another

    Ryan Sauers, MS, CME

    President of Sauers Consulting Strategies

    Ryan T. Sauers is President of Sauers Consulting Strategies. The firm consults with the front end of printing, promotional products, and related organizations across North America. Key focus areas include: sales growth, brand positioning, organizational strategy, and integrated marketing (emphasis on social media). Ryan is a national speaker and writes feature articles in global publications and blogs. His blog on the Printing Impressions website is named Perception IS Reality and blog on the Print and Promo website is titled Leaders Look Up. Sauers is an adjunct university professor teaching leadership, communication, and entrepreneurship to business leaders. Ryan is a Certified Myers Briggs and DiSC Practitioner as well as a Certified Marketing Executive. Sauers is author of the best-selling books Everyone is in Sales and Would You Buy from You?

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    1 Point