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  • NALC 2018: Culture Is More Than A Ping Pong Table

    Contains 3 Component(s), 1 credit offered Recorded On: 08/14/2018

    The buzz around great corporate culture is more acute than ever, yet it remains elusive for some. So how is it achieved? It’s not as simple as putting ping pong tables in the lunchroom, providing bean bag chairs, and supplying your staff with free snacks. Great culture stems from leadership—plain and simple. Beliefs and values are the core of your company and enforcing them is key. Chris Sinclair will share his leadership experiences and the importance of transparency, which has allowed him and his business partner to grow Brand Blvd, a successful company with an award winning culture.

    The buzz around great corporate culture is more acute than ever, yet it remains elusive for some. So how is it achieved? It’s not as simple as putting ping pong tables in the lunchroom, providing bean bag chairs, and supplying your staff with free snacks. Great culture stems from leadership—plain and simple. Beliefs and values are the core of your company and enforcing them is key. Chris Sinclair will share his leadership experiences and the importance of transparency, which has allowed him and his business partner to grow Brand Blvd, a successful company with an award winning culture.

    Chris Sinclair

    Vice President

    Chris Sinclair has spent 13 years working in the promotional products industry. In 2007 he opened the doors to Brand Blvd alongside his business partner, Shaun Lichtenberger. This company’s unique culture permeates through everything they do. Their team of 25 and counting works with clients to help build their brands.


    After making the move to the Niagara region, Chris completed marketing degree at Niagara College. He is a member of the Entrepreneurs Organization, co-founder of Niagara Business Group, and sits on several local charity committees.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Catch, Keep & Capture: The Simple Formula Brilliant Brands Use To Turn Attention Into Retention

    Contains 3 Component(s), 1 credit offered Recorded On: 08/13/2018

    Our customers, clients, prospects and leads have no time to read our emails or watch our videos. They tell us our target audience has got the attention span of a goldfish—nine seconds. So how is it that those same customers can binge-watch 18 hours of Game of Thrones in one weekend? It turns out, some of the most successful businesses in the world have not just captured but retained their audience's attention, for more than just a few seconds. And they do it by following a simple formula designed to keep their audience chasing answers. In this gripping 45-minute keynote presentation, former television producer and best-selling author Andrew Davis will teach the elegantly simple formula for retaining your audience's interest.

    Our customers, clients, prospects and leads have no time to read our emails or watch our videos. They tell us our target audience has got the attention span of a goldfish—nine seconds. So how is it that those same customers can binge-watch 18 hours of Game of Thrones in one weekend? It turns out, some of the most successful businesses in the world have not just captured but retained their audience's attention, for more than just a few seconds. And they do it by following a simple formula designed to keep their audience chasing answers. In this gripping 45-minute keynote presentation, former television producer and best-selling author Andrew Davis will teach the elegantly simple formula for retaining your audience's interest.

    Andrew Davis

    Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Rising Star Panel

    Contains 3 Component(s), 1 credit offered Recorded On: 08/13/2018

    Join the 2018 PPAI Rising Stars in this interactive session. We'll discuss what it is like to work in the Promotional Products Industry, how to recruit the next generation and much more.

    Join the 2018 PPAI Rising Stars in this interactive session. We'll discuss what it is like to work in the Promotional Products Industry, how to recruit the next generation and much more. 

    Brittany David, MAS (Moderator)

    Vice President of Sales, PPAI Board Member

    Brittany David, MAS, vice president of sales at West Jordan, Utah-based supplier SnugZ USA, is a 10-year veteran of the promotional products industry. She has been with SnugZ USA for five years. Prior to that, she was the trade show management services manager at SAGE Quick Technologies Inc., Addison, Texas. David currently is serving on the PPAI Board of Directors and Expo East Advisory Board, is board liaison to the Supplier Committee and member of the Power Meeting advisory group, and she continues to serve as co-chair of the PPAF Expo Committee for the third year. David also volunteers for the Utah Food Bank, Primary Children's Hospital and various community service projects with the SnugZ GiveZ community service committee.

    Brittney Godsey

    Vice President of Sales

    Britney Godsey- a social media fanatic, snowboard junkie and a constant soldier in the waging war of sales mediocrity is the reigning VP of Sales for the over $40 million top 40 supplier Gold Bond Inc. After time spent as one of Gold Bond’s highest producing reps in company history; she’s now developed a passion for advancing the promotional channel through speaking out on her experiences in the business and elevating the need for promo with purpose. In addition to governing a 50+ man team, Britney is also a pioneer for the group PROMO CARES- a promotional community dedicated to people within the industry who find a way to channel a giveback movement through their business. Britney’s current mission is to develop a way to show the industry how Gold Bond can be an industry source for partnership and creativity, not simply a resource for promotional products.

    Jason Lucash

    Co-Founder, OrigAudio

    Jason Lucash launched his first business as a third-grader in the San Francisco suburb of Danville, California and has had the same entrepreneurial spirit since then. In his early career, Jason successfully ran various marketing campaigns for Major League Soccer and later JanSport, where he increased their collegiate business by 50% in over three years. In August 2009, Jason and his business partner Mike Szymczak launched Origaudio, which is now recognized worldwide. Lucash appeared on ABC’s hit show “Shark Tank” where they received an investment from billionaire Robert Herjavec. Most recently Jason was named Entrepreneur Magazine’s “Emerging Entrepreneur of the Year” and has seen Origaudio named to the prestigious INC. Magazine “500 Fastest Growing Companies in America” list five times. Lucash, a UC Davis graduate, spends the majority of his time traveling around the world speaking about entrepreneurship, creativity, and thinking outside the box. He currently lives in the San Francisco bay area where he heads Origaudio’s corporate office and still travels for fun as he continues to expand the business.   

    Zach Ottenstein

    Director of Senior Living

    Zack Ottenstein is Director of Senior Living for The Image Group.  He joined the company 18 months ago and has doubled the division’s annual business during that time frame.  Previously, Zack led marketing communications for a publicly traded real estate investment group that is the largest owner of senior living communities in the US. He also served on the company’s investment team participating in more than $3 Billion of transactions.  He began his career as a television reporter for ABC.  

     Zack serves on the boards of a charitable foundation and two charitable organizations focused on education. He is also on the board of two startup health care technology companies.   He grew up in Chicago and graduated from the University of Missouri School of Journalism in 2005 with honors. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Pink Goldfish Strategy

    Contains 3 Component(s), 1 credit offered Recorded On: 08/13/2018

    True differentiation in business is rare. We are now living in an age of equivalency. Business leaders need to find ways to stand out. This keynote will cover the seven principles of the F.L.A.W.S.O.M. strategy in order to defy the ordinary, exploit imperfection and captivate your customers. Attendees will learn actionable ways to achieve competitive separation in the marketplace.

    True differentiation in business is rare. We are now living in an age of equivalency. Business leaders need to find ways to stand out. This keynote will cover the seven principles of the F.L.A.W.S.O.M. strategy in order to defy the ordinary, exploit imperfection and captivate your customers. Attendees will learn actionable ways to achieve competitive separation in the marketplace.

    Stan Phelps

    Keynote Speaker and Workshop Facilitator

    Stan Phelps, JD/MBA is the founder of 9 INCH, a consultancy that helps clients win customers that are up to four times as valuable as those acquired through traditional marketing. His 20-year marketing background includes leadership roles with adidas, International Management Group, the PGA of America and Synergy Events. Stan has created award-winning campaigns and larger than life events. Those programs, although successful, weren't scalable or sustainable. He now focuses on how brands can create meaningful differentiation and advocacy. Helping brands get closer to the hearts of their customers and employees.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Tax Reform- You and Your Company

    Contains 1 Component(s) Recorded On: 08/13/2018

    The tax reform legislation passed at the end of 2017 implements one of the largest changes to the tax code in recent history and will likely have a significant impact on you and your company. Taxes are the number one expense incurred by organizations, comprising in some cases up to 30 percent of income. So it’s critical that you full understand the nature of these changes and, more importantly, what actions to take so that you are fully realizing the benefits.

    The tax reform legislation passed at the end of 2017 implements one of the largest changes to the tax code in recent history and will likely have a significant impact on you and your company. Taxes are the number one expense incurred by organizations, comprising in some cases up to 30 percent of income. So it’s critical that you full understand the nature of these changes and, more importantly, what actions to take so that you are fully realizing the benefits.

    Gene Marks

    Gene Marks is a columnist, author, and small business owner. As a small business expert, Gene writes daily for The Washington Post focusing on issues affecting the business community. He also writes weekly columns for Forbes, Inc. Magazine, Fox Business, The Huffington Post, and Entrepreneur.com. His columns are read by hundreds of thousands of small and medium sized business owners around the country. Nationally, Gene frequently appears on FOX Business, FOX News and CNBC discussing matters affecting the business community as a small business expert.

    Gene has written six books on business management, specifically geared towards small and medium sized companies. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies so they can make profitable decisions.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Automation & AI: How To Leverage Technology To Create A More Profitable Industry

    Contains 3 Component(s), 1 credit offered Recorded On: 08/13/2018

    In this session we will uncover opportunities where technology can replace expensive human touch, enabling people to add more value. By laying out touchpoints across the supply chain we will highlight opportunities for introducing tools such as automation and AI.

    In this session we will uncover opportunities where technology can replace expensive human touch, enabling people to add more value. By laying out touchpoints across the supply chain we will highlight opportunities for introducing tools such as automation and AI.

    Catherine Graham

    CEO

    Catherine Graham is the CEO of commonsku and the President of RIGHTSLEEVE. Commonsku is a cloud-based CRM, order management and supply chain collaboration platform for the promotional products industry. RIGHTSLEEVE is a promotional products agency and has been the recipient of numerous industry awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award and Counselor's Best Places to Work. Catherine has previously been named as a PPB's Best Boss and ASI Rising Star.

    Prior to RIGHTSLEEVE and commonsku, Catherine worked for TD Bank, eBay and A.T. Kearney and obtained an MBA. Outside of work, Catherine is a mother to 3 children ranging in age from 9 to 4 years old. She has a passion for learning and is an avid sports enthusiast playing ice hockey, squash and running.

    Jon Norris

    Vice President

    Jon Norris is the vice president of operations for Starline USA Inc, located in Grand Island, New York, where he oversees manufacturing, warehousing, customer service and technology functions. Norris is currently the chair of the PPAI Technology Committee. Norris is currently helping drive an industry data integrations project, labeled PromoStandards, that believes that this is the future of our industry long term sustainability.He also is a PromoKitchen volunteer and Chef. As an industry Millennial, he is involved in numerous millennial initiatives industrywide to help drive the awareness of the changing workplace.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Pink Goldfish Implementation

    Contains 3 Component(s), 1 credit offered Recorded On: 08/13/2018

    This breakout session will examine the 4A’s of the implementation process. Attendees will learn how to effectively market their products/services and create signature customer experiences. This breakout session will use both assessments and exercises to help attendees apply the principles.

    This breakout session will examine the 4A’s of the implementation process. Attendees will learn how to effectively market their products/services and create signature customer experiences. This breakout session will use both assessments and exercises to help attendees apply the principles.

    Stan Phelps

    Keynote Speaker and Workshop Facilitator

    Stan Phelps, JD/MBA is the founder of 9 INCH, a consultancy that helps clients win customers that are up to four times as valuable as those acquired through traditional marketing. His 20-year marketing background includes leadership roles with adidas, International Management Group, the PGA of America and Synergy Events. Stan has created award-winning campaigns and larger than life events. Those programs, although successful, weren't scalable or sustainable. He now focuses on how brands can create meaningful differentiation and advocacy. Helping brands get closer to the hearts of their customers and employees.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • SPARK 2018: Change Is The Only Constant

    Contains 3 Component(s), 0.5 credits offered Recorded On: 08/10/2018

    Change is all around us – we are changing all the time. We change our minds. Our circumstances change. The people and world around us change. Everyone has a different threshold for change. So, when change happens, what is your response? Join Julie Kwan as she presents an approach to help you stay fully present in times of change and to take ownership of your part in that change.

    Change is all around us – we are changing all the time. We change our minds. Our circumstances change. The people and world around us change. Everyone has a different threshold for change. So, when change happens, what is your response? Join Julie Kwan as she presents an approach to help you stay fully present in times of change and to take ownership of your part in that change.

    Julie Kwan

    Diversity and Learning Engagement Manager

    Julie is the manager of diversity and learning engagement at PPAI. She has over 10 years of experience in learning and development as a program manager, instructional designer, training facilitator, and webinar producer. Julie earned her Bachelor of Business Administration from Texas A&M University and her Master of Science in Instructional & Performance Technology from Boise State University. Through her academic work, Julie published a case study in the textbook Cases on Human Performance Improvement Technologies, as well as two articles for ISPI’s online publication PerformanceXpress.

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    0.5 Points

  • The ARTS Of Diversity And Inclusion In The Promo Products Industry

    Contains 4 Component(s), 0.5 credits offered Recorded On: 08/08/2018

    To grow your business and stay relevant with today’s culture, your strategy should include building and fostering a diverse and inclusive workforce. What does it take to do this? It takes the ARTS of Diversityand Inclusion! Join Julie Kwan as she discusses strategies for Attracting, Recruiting, Training, and Sustaining (ARTS) a diverse and inclusive workforce.

    To grow your business and stay relevant with today’s culture, your strategy should include building and fostering a diverse and inclusive workforce. What does it take to do this? It takes the ARTS of Diversity and Inclusion! Join Julie Kwan as she discusses strategies for Attracting, Recruiting, Training, and Sustaining (ARTS) a diverse and inclusive workforce.

    Julie Kwan

    Diversity and Learning Engagement Manager

    Julie is the manager of diversity and learning engagement at PPAI. She has over 10 years of experience in learning and development as a program manager, instructional designer, training facilitator, and webinar producer. Julie earned her Bachelor of Business Administration from Texas A&M University and her Master of Science in Instructional & Performance Technology from Boise State University. Through her academic work, Julie published a case study in the textbook Cases on Human Performance Improvement Technologies, as well as two articles for ISPI’s online publication PerformanceXpress.

    CAS-Apprvd.jpg

    0.5 Points

  • SPARK 2018: Be The Culture Change You Wish To See

    Contains 4 Component(s), 0.5 credits offered Recorded On: 08/08/2018

    In this short session, Jessica Gibbons-Rauch, CAS will explain through case studies how to help push the industry through company culture change for the next generation.

    In this short session following the PPAI SPARK 2018 Conference, Jessica Gibbons-Rauch, CAS will explain through case studies how to help push the industry through company culture change for the next generation.

    Jessica Gibbons-Rauch, CAS

    Director of Program Development

    Jessica has been in the industry for over 11 years at a few different distributors always looking for the right fit. She fell into this industry after graduating with a degree in sales and spending a year selling office equipment. After years of being in various sales roles she had the opportunity to create a new department at Club Colors where she can own the brand and affect change with the clients and company. Currently, she is the Director of Program Development at Club Colors and focuses on marketing, merchandising, graphics and vendor relations. 

    CAS-Apprvd.jpg

    0.5 Points