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  • Expo East 2019: LinkedIn: Connecting Across Demographics

    Contains 3 Component(s), Includes Credits

    Did you know that LinkedIn use is pretty evenly distributed across ages?  In this session, Bill McCormick will discuss the who and how of connecting as well as how to make sure you're connecting across the generations.

    Did you know that LinkedIn use is pretty evenly distributed across ages?  In this session, Bill McCormick will discuss the who and how of connecting as well as how to make sure you're connecting across the generations.

    Bill McCormick

    Co-Owner

    Bill McCormick is co-owner of Team Creative Connections (PPAI 624673), and started in promotional products sales when he and his wife started their company in 2013.  Bill quickly found the value of LinkedIn, first as a lead generator, and then to increase sales.  Since then, they can attribute over $350K in sales to utilizing LinkedIn as part of their sales cycle.  
    Bill is passionate about the power of LinkedIn and combing that with the power of promotional products to help distributors find leads and generate sales.
    Bill recently joined the team of Social Sales Link, helping both individuals and sales teams leverage the power of social selling to attract, teach and engage targeted buyers.
    Bill lives with his wife Sue in Catskill, NY.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: What’s New And Coming Soon At SAGE

    Contains 3 Component(s), Includes Credits Recorded On: 06/03/2019

    Class is in session for distributors who are curious as to what we’ve been up to in the SAGE labs. Andy Evans will show you the latest developments and give you a look into what’s new and what’s coming soon at SAGE.

    Class is in session for distributors who are curious as to what we’ve been up to in the SAGE labs. Andy Evans will show you the latest developments and give you a look into what’s new and what’s coming soon at SAGE.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Hire Right With Behavior-Based Interviewing

    Contains 3 Component(s), Includes Credits Recorded On: 06/03/2019

    Have you ever hired someone only to discover, a few months later, that they’re not the right person for the job? Imagine the impact that poor employee selection has on customers and coworkers, as well as the potential legal implications, rehiring costs and damage to the company’s reputation. The challenge of interviewing is we often only scratch the surface of a candidate’s potential, relying on resumes, appearance, LinkedIn endorsements and references. The good news is there’s a way to dig deeper using a behavioral interview technique that allows the candidate to lead the conversation. Join Julie Kwan for this session to learn how behavior-based interviewing can uncover the right employee for your company.

    Have you ever hired someone only to discover, a few months later, that they’re not the right person for the job? Imagine the impact that poor employee selection has on customers and coworkers, as well as the potential legal implications, rehiring costs and damage to the company’s reputation. The challenge of interviewing is we often only scratch the surface of a candidate’s potential, relying on resumes, appearance, LinkedIn endorsements and references. The good news is there’s a way to dig deeper using a behavioral interview technique that allows the candidate to lead the conversation. Join Julie Kwan for this session to learn how behavior-based interviewing can uncover the right employee for your company.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Secrets To A Successful Website

    Contains 3 Component(s), Includes Credits

    In this session, Andy Evans will explain the new content library in SAGE Website Professional Plus, which is filled with original content for you to keep your website fresh. From industry-relevant blogs to videos, we’ll teach you how to utilize that content to convert leads into customers. You’ll also learn about another turn-key solution, SAGE Company Stores, where you can provide your clients with custom online stores, so they can sell more of their branded merchandise on the web.

    In this session, Andy Evans will explain the new content library in SAGE Website Professional Plus, which is filled with original content for you to keep your website fresh. From industry-relevant blogs to videos, we’ll teach you how to utilize that content to convert leads into customers. You’ll also learn about another turn-key solution, SAGE Company Stores, where you can provide your clients with custom online stores, so they can sell more of their branded merchandise on the web.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: SEO Separating Fact From Fiction

    Contains 3 Component(s), Includes Credits

    Selling promotional products online is not for the faint of heart. Maintaining a website, keeping content fresh, getting your site to appear in applicable search results; there is an art and a science (and some luck) to optimizing your online presence. In the old days it was easy enough to slap a few keywords and meta tags onto your site and you'd magically appear in the search results. These days, with thousands of sites selling essentially the same products, it takes a lot more work to be successful in an ecommerce-driven world. If you've historically used your website as a portfolio or a simple product research solution and are interested in pushing more customers to place their own orders electronically, there are a few key facts to consider. In this session David Shultz will discuss the basics of optimizing your website, including “good” content and proper URL/page structure, how to narrow the focus of your site so you aren't displaying the same products as your competitors, how to choose categories or niche industries that will allow you to more easily compete, and how to leverage social media, video and blogs to optimize your website's rank. Shultz will also take a look at the tools available to help you analyze your efforts and retool your strategy where necessary.

    Selling promotional products online is not for the faint of heart. Maintaining a website, keeping content fresh, getting your site to appear in applicable search results; there is an art and a science (and some luck) to optimizing your online presence. In the old days it was easy enough to slap a few keywords and meta tags onto your site and you'd magically appear in the search results. These days, with thousands of sites selling essentially the same products, it takes a lot more work to be successful in an ecommerce-driven world. If you've historically used your website as a portfolio or a simple product research solution and are interested in pushing more customers to place their own orders electronically, there are a few key facts to consider. In this session David Shultz will discuss the basics of optimizing your website, including  “good” content and proper URL/page structure, how to narrow the focus of your site so you aren't displaying the same products as your competitors, how to choose categories or niche industries that will allow you to more easily compete, and how to leverage social media, video and blogs to optimize your website's rank. Shultz will also take a look at the tools available to help you analyze your efforts and retool your strategy where necessary.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • VIDEO + PRINT +PROMO - Your Complete Guide to Video Books and Brochures

    Contains 4 Component(s), Includes Credits

    Learn about video brochures—the latest trend in promotions and marketing. In this session hosted by Robert Kenehan, president of Digital Book Printers, you will learn how video brochures combine the top features of video, printing and promotional product technologies, and how to effectively market this video brochures to your clients. During this session, you will become knowledgeable on how video brochures work, the standard options available and the enhancements that can be added. You will become an expert on screen and carrier size, navigation, capacity, loading, packaging and cover options, and will become familiarized with how video brochures are used in B2B and B2C applications, along with future trends and the environmental impact. Numerous product photos and examples will be shown throughout, followed by a Q&A session.

    Learn about video brochures—the latest trend in promotions and marketing. In this session hosted by Robert Kenehan, president of Digital Book Printers, you will learn how video brochures combine the top features of video, printing and promotional product technologies, and how to effectively market this video brochures to your clients. 

    During this session, you will become knowledgeable on how video brochures work, the standard options available and the enhancements that can be added. You will become an expert on screen and carrier size, navigation, capacity, loading, packaging and cover options, and will become familiarized with how video brochures are used in B2B and B2C applications, along with future trends and the environmental impact. Numerous product photos and examples will be shown throughout, followed by a Q&A session.

    Robert Kenehan

    President, Digital Book Printers

    Robert Kenehan, President of Digital Book Printers has been active in commercial printing and promotional products throughout his career. Upon graduating from Northern Illinois University in 1983 with a marketing degree, he started in print sales with Wallace Computer Services, now a division of RR Donnelley. In 1987, Kenehan received his Certified Forms Consultant designation and joined Design Business Forms, a Chicago-based commercial printing and business forms distributor. Over the years, Kenehan helped grow the business as their vice president of sales. In 2001, Kenehan purchased the company and DBP Communications was formed, which later grew to include full graphic design, direct mail, fulfillment and promotional products capabilities. 
    Starting in 2010, Kenehan and his team developed a line of proprietary, high security, printed checks, which have virtually eliminated counterfeit fraud within money services businesses issuing more than 20 million money orders annually. In the past few years he witnessed the global trend toward video-based custom printed promotional products, and in 2017,the Digital Book Printers division was formed to provide factory-direct, custom-printed video brochures exclusively through PPAI, ASI and other printing resellers.   
    In his spare time, Kenehan enjoys volunteering with his local rotary club, is active on nonprofit boards and performs in several musical groups, including Lake County Symphony Orchestra, Waukegan Symphony and Lake Forest Civic Orchestras.  

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • EU Market Expansion

    Contains 4 Component(s), Includes Credits

    In the promotional products industry, there is a high awareness of how national legislation applies to the goods that are both made and sold. But how does compliance translate into expanding your market to include European countries? This presentation by Jennifer Barbarisi and Melanie Schubert is designed to look into the applicable EU legislation for toys and children’s products, common promotional product categories and will include chemical requirements like REACH, including SVHC and RoHS. This session is an elective for the Product Safety Aware program.

    In the promotional products industry, there is a high awareness of how national legislation applies to the goods that are both made and sold. But how does compliance translate into expanding your market to include European countries? This presentation by Jennifer Barbarisi and Melanie Schubert is designed to look into the applicable EU legislation for toys and children’s products, common promotional product categories and will include chemical requirements like REACH, including SVHC and RoHS. This session is an elective for the Product Safety Aware program.

    Jennifer Barbarisi

    Senior Regulatory and Product Compliance Consultant

    Jennifer Barbarisi is part of TÜV Rheinland’s North America retail team. In her role as a senior regulatory and product compliance consultant, Barbarisi supports clients based in North America with compliance to national and international regulations affecting the toy and promotional products industries. In addition, Barbarisi works closely with TÜV’s global laboratories on alignment and interpretation of U.S. federal and state regulations. Barbarisi has over 10 years of hands-on technical experience in product safety and compliance for consumer products. Formerly working for UL and STR, Barbarisi held the position of North American toy technical lead and has served as the global account manager for several toy companies. Barbarisi has been involved with committees, including the ASTM F15.22 subcommittees, ASTM F15 juvenile product subcommittees, Safety Standards and Technical Committee (SSTC) and TS TAG to ISO/TC 181 on Toy Safety. Barbarisi completed Saint Louis University’s Advanced Product Safety Management course in September 2017. 

    Melanie Schubert

    Senior Regulatory and Product Compliance Consultant

    Melanie Schubert is a board approved food chemist, who received her master's degree from a leading German University. She has been responsible for food contact material services at the TÜV Rheinland Shanghai lab for five years. In 2015, she joined the North America retail team as a regulatory and compliance manager for food contact articles and other chemical services.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Outsource Like A Supplier All-Star

    Contains 4 Component(s), Includes Credits Recorded On: 04/24/2019

    A webinar for Suppliers only, this presentation by Scott Nussinow, MAS will remove much of the mystery about outsourcing, and provide a better understanding of what it is and how it could help your company. Once considered only for large Suppliers, outsourcing back-office functions is now preferred for even Small-to-Medium sized companies. Learn how outsourcing allows you to focus on proactive, sales-centric efforts, while a professional team manages many of the routine back-office functions, including: artwork validation & manipulation (vectorizing, digitizing, redrawing, etc.), proofing & approval process (prepare & send proofs, manage approvals, etc.) order entry (in real-time, directly into your system), printer file preparation (specific to your print processes), mailbox and communications management, with virtually seamless process integration. With real-world anecdotes and practical insights, the presentation illustrates how the process would work for virtually any Supplier company.

    A webinar for Suppliers only, this presentation by Scott Nussinow, MAS will remove much of the mystery about outsourcing, and provide a better understanding of what it is and how it could help your company. Once considered only for large Suppliers, outsourcing back-office functions is now preferred for even Small-to-Medium sized companies. Learn how outsourcing allows you to focus on proactive, sales-centric efforts, while a professional team manages many of the routine back-office functions, including: artwork validation & manipulation (vectorizing, digitizing, redrawing, etc.), proofing & approval process (prepare & send proofs, manage approvals, etc.) order entry (in real-time, directly into your system), printer file preparation (specific to your print processes), mailbox and communications management, with virtually seamless process integration.  With real-world anecdotes and practical insights, the presentation illustrates how the process would work for virtually any Supplier company. 

     Key Takeaway 1: Provide attendees with a self-examination checklist of qualifying indicators (whether outsourcing is a viable consideration in any given area) 
     Key Takeaway 2: Provide a better understanding of the rolls and responsibilities in an outsourcing relationship 
     Key Takeaway 3: Provide a checklist of best practices and considerations for partner selection

    Scott Nussinow, MAS

    Executive Vice President

    Scott A. Nussinow, MAS, is the executive vice president for industry services provider ArtworkServices USA. His experience includes serving in multiple senior-level positions for industry suppliers since 1977. A PPAI® Fellow, he served on the PPAI board of directors as well as on many Association committees. He also served on the executive board of the SAAGNY Foundation, the PPEF board, the YESAA/YEPPA boards, the CAS/MAS board and others. Nussinow has been an industry speaker for PPAI, as well as for regionals, and co-facilitated a PPAI President's Forum. He was on the Technology Task Force that lead to the creation of ePSA and served as a vice president for industry tech start-up iservcorp. 

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    .5 Credits

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • ICPHSO 2019 Recap: United for Safety

    Contains 3 Component(s), Includes Credits

    Join Susan DeRagon for this session, where she will share information from the International Consumer Product Health and Safety Organization’s 2019 annual meeting and training symposium. This year’s conference included tutorials on social media and consumer product misuse as well as concerns over product safety and privacy in an interconnected world. Some of the breakout sessions included topics such as mitigation strategies related to foreign body hazards and proactive safety engineering. The plenary topics of the sessions included ensuring the safety of products sold online and evolving approaches for innovation and technology. The annual CPSC day included updates on the impact of the new makeup of the Commission and some of the commissioners’ policy views regarding education campaigns, voluntary vs. mandatory standards and a variety of other issues that come before the Commission. This session qualifies as an "elective" under the Product Safety Aware Program.

    Join Susan DeRagon for this session, where she will share information from the International Consumer Product Health and Safety Organization’s 2019 annual meeting and training symposium. This year’s conference included tutorials on social media and consumer product misuse as well as concerns over product safety and privacy in an interconnected world. Some of the breakout sessions included topics such as mitigation strategies related to foreign body hazards and proactive safety engineering. The plenary topics of the sessions included ensuring the safety of products sold online and evolving approaches for innovation and technology. The annual CPSC day included updates on the impact of the new makeup of the Commission and some of the commissioners’ policy views regarding education campaigns, voluntary vs. mandatory standards and a variety of other issues that come before the Commission. This session qualifies as an "elective" under the Product Safety Aware Program.

    Susan DeRagon

    Senior Technical Consultant

    Susan DeRagon is the senior technical consultant for Qima. She has over 25 years of experience in the toy and premiums industry and has worked with PPAI as a technical consultant since 2008. DeRagon has conducted numerous technical seminars and webinars and closely with companies to provide the highest level of quality service in the areas of product testing, quality assurance, safety evaluations and inspections.

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    1 Credits

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Certified Advertising Specialist Package

    Contains 27 Product(s)

    Get all your sessions registered in one-stop shopping style and complete at your own pace!

    Get all your sessions registered in one-stop shopping style and complete at your own pace! 

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.