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  • Environmentally Responsible Manufacturing Best Practices

    Contains 3 Component(s), Includes Credits Recorded On: 04/26/2016

    Understanding the environmental footprint of promotional products is essential to having a truly environmentally sustainable business. In this session we will delve into sustainable manufacturing processes and how these processes impact at the footprint left behind by a product centric industry. This session qualifies as an "elective" under the Product Safety Aware Program.

    Join Mark Trotzuk for this session about environmentally responsible manufacturing best practices. Understanding the environmental footprint of promotional products is essential to having a truly environmentally sustainable business. In this session we will delve into sustainable manufacturing processes and how these processes impact a the footprint left behind by at product centric industry. This session qualifies as an "elective" under the Product Safety Aware Program.

    Recommended Pre-Requisite: Going Green and FTC Guide Updates

    Mark Trotzuk

    Founder and Chief Operating Officer

    Mark Trotzuk is both the founder and chief operating officer of Boardroom -Eco Apparel, a clothing design and manufacturing company based in Vancouver BC, Canada. Mark holds an economics/agriculture degree from The University of British Columbia and after playing one season of professional Hockey in Germany, returned to Canada in 1989 and was employed by The Royal Bank as a financial risk advisor for Agricultural and Corporate Real-estate Loans.

    In 1996, Mark's wanted to get involved in something that allowed him to be more creative and he opened a Clothing Design and Manufacturing Business called “Boardroom Custom Clothing" which is now in its 14thyear of operation. In 2005, shortly after his daughter Rio Raine was born, Mark initiated a big change in operations and product development at Boardroom by launching ECO-Apparel (ecoapparel.ca); a clothing brand made exclusively from environmentally friendly materials that is committed to environment, health, and safety at every level of manufacturing; from raw materials to distribution.

    In April of 2008, Mark's passion for the environment brought him the opportunity to train with Al Gore as a presenter for The Climate Project; a Canadian initiative to increase awareness of Global Warming and Climate Change. Mark is also an “Ambassador" for the David Suzuki Foundation where Mark delivers interactive workshops to workplaces interested in greening their business.

    Mark continues to take his Eco Apparel business to a whole new level; expanding sales to established international corporations and government partners; opened a state-of-the-art 20,000 square foot factory, showroom and distribution center in East Vancouver; launched a Woman's Boutique Apparel Collection “Echo Rain"; was one of the first companies to join “blue sign – technologies" as a Brand Member (bluesign.com); joined 1% For The Planet (www.onepercentfortheplanet.org); and owns the American and Canadian Trade Marks for the brand “eco" for “class 25" apparel category.

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  • How to Market Your Business Online

    Contains 3 Component(s), Includes Credits

    With over 100 billion Google searches each month, people are online looking for your products and services. How you position your company, and the things you do to attract and convert customers, can make or break your business. In today’s extremely competitive online environment, there are do’s and don’ts to marketing your business. This webinar will help you position your business and get more customers on a small budget.

    Join Chris Jenkin for this session on how to market your business online. With over 100 billion Google searches each month, people are online looking for your products and services. How you position your company, and the things you do to attract and convert customers, can make or break your business. In today's extremely competitive online environment, there are do's and don'ts to marketing your business. This webinar will help you position your business and get more customers on a small budget.

    Chris Jenkin

    CEO

    Chris Jenkin is a visionary and innovator. In 2011, he founded and launched gotcha! Chris also developed a large sales channel of marketing distributors to bring digital solutions to businesses across the U.S. He began by introducing gotcha!Apps™, some of the first progressive web apps powered by a platform of his own design. Since the launch of gotcha!, Chris and his team have built hundreds of websites, over 150 mobile apps, built custom software solutions, ran social media campaigns, AdWords and Facebook campaigns, SMS messaging campaigns, and created two proprietary SEO products;  gotcha!LocalSEO™ and his latest product gotcha!Stream™, both designed to drive traffic to websites for conversions. Through his sales channel, Chris and his team have taken care of small and large businesses alike such as Orbitz, Apartment Guide, Catalent, Horiba, Bombgar, Purolator, Eyemart, Intuit, Allstate, and many many more. Today, Chris is a leading expert on SEO and knows what works and what doesn’t. He knows and understands how to navigate the digital landscape, business development, product innovation, sales, and strategy. Chris, his team, and suite of SEO products can deliver results other agencies only dream of.

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    1 Point

  • Best of Expo 2016: How Full Is Your Bucket? Positive Strategies For Work And Life

    Contains 3 Component(s), Includes Credits

    Based on the bestselling book by Tom Rath and Donald O. Clifton, this session will show attendees how to bring positive strategies to their work and personal lives. Even the briefest interactions can affect productivity, relationships and even health. Higher worker satisfaction from more engaged employees who deliver a better brand experience to your customers is the result of creating a more positive work environment. Proven, scientifically sound research from the Gallup Organization outlines how to build a stronger workplace through positive strategies. Attendees will learn: How to Prevent Bucket Dipping, How to Shine a Light on What’s Right, How to Make Best Friends, Give Unexpectedly, and How to Reverse the Golden Rule.

    Join Paul Kiewiet, MAS+ for this session on positive strategies for work and life. Based on the bestselling book by Tom Rath and Donald O. Clifton, this session will show attendees how to bring positive strategies to their work and personal lives. Even the briefest interactions can affect productivity, relationships and even health. Higher worker satisfaction from more engaged employees who deliver a better brand experience to your customers is the result of creating a more positive work environment. Proven, scientifically sound research from the Gallup Organization outlines how to build a stronger workplace through positive strategies. Attendees will learn: How to Prevent Bucket Dipping, How to Shine a Light on What's Right, How to Make Best Friends, Give Unexpectedly, and How to Reverse the Golden Rule.


    Paul Kiewiet, MAS+

    Founder, Promotion Concepts, Inc.

    Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.

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    1 Point

  • Rethinking Green: Distributor Best Practices For Environmentally Responsible Sourcing

    Contains 3 Component(s), Includes Credits Recorded On: 04/12/2016

    This webinar provides practical steps and how-to guides for distributors to source responsibly as it relates to environmental responsibility. Find out what it means to be green and what questions to ask clients and suppliers. See the impact our industry has on the environment and what can be done to improve the footprint left behind by our products.This session qualifies as an "elective" under the Product Safety Aware Program.

    Join Denise Taschereau for this webinar on rethinking green. This session provides practical steps and how-to guides for distributors to source responsibly as it relates to environmental responsibility. Find out what it means to be green and what questions to ask clients and suppliers. See the impact our industry has on the environment and what can be done to improve the footprint left behind by our products.This course is a required element of the Product Safety Aware program.

    Recommended Pre-Requisites: Going Green and FTC Guide Updates

    Denise Taschereau

    CEO and cofounder of Fairware

    Denise Taschereau is CEO and cofounder of Fairware in Vancouver, British Columbia, where she is responsible for business development and product sourcing as well as Fairware's ethical sourcing and sustainability programs.

    The idea to launch Fairware came to Denise when she noticed how difficult it was to source promotional merchandise that reflected the social and environmental priorities of many of the brands and organizations she admired.

    Prior to starting Fairware, Denise spent seven years as the director of sustainability and community for Mountain Equipment Co-op, Canada's largest outdoor retailer. At MEC, she oversaw the national environmental programs, community grant-making and ethical sourcing programs, and wrote the company's award-winning, first Sustainability Report.

    Denise is a member of the PPAI (Promotional Products Association International) Green Product Task Force, and a board member of the Green Meeting Industry Council

    .

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  • Best of Expo 2016: Using The Marketing Funnel To Outperform The Competition

    Contains 3 Component(s), Includes Credits

    Focus. Focus is the name of the game when you are trying to maximize your marketing energies. The shotgun approach that most folks incorporate today is grossly ineffective and expensive. Using a marketing funnel tool to creatively target the right clients and prospects will help dramatically in flattening the curve and maximizing your marketing efforts. A couple of examples with great results will be demonstrated in this session. Attendees will leave with an in-depth understanding of the effectiveness of the marketing funnel, how to use the tool in developing personal marketing, how to incorporate this tool in discussions with clients, and hear actual case histories and their successes.

    Join Cliff Quicksell, MAS+ for this session on using the market funnel. Focus. Focus is the name of the game when you are trying to maximize your marketing energies. The shotgun approach that most folks incorporate today is grossly ineffective and expensive. Using a marketing funnel tool to creatively target the right clients and prospects will help dramatically in flattening the curve and maximizing your marketing efforts. A couple of examples with great results will be demonstrated in this session. Attendees will leave with an in-depth understanding of the effectiveness of the marketing funnel, how to use the tool in developing personal marketing, how to incorporate this tool in discussions with clients, and hear actual case histories and their successes.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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  • Social Media Optimization

    Contains 3 Component(s), Includes Credits Recorded On: 04/05/2016

    Optimize to get the most out of your (and your company) social media presence. If you are trying to create awareness, drive traffic to your website or sell products, you must optimize your social media presence. Learn about the two-second rule and the impact of your biography, which social media sites are worth your effort and which are not, how to ensure your posts are being seen without being annoying, how to engage your clients, why you should (or shouldn’t) have a business and personal presence, and the tools to help you succeed.

    Join Dale Denham, MAS+ for this session on Social Media Optimization. Get the most out of your (and your company) social media presence. If you are trying to create awareness, drive traffic to your website or sell products, you must optimize your social media presence. Learn about the two-second rule and the impact of your biography, which social media sites are worth your effort and which are not, how to ensure your posts are being seen without being annoying, how to engage your clients, why you should (or shouldn't) have a business and personal presence, and the tools to help you succeed.

    Dale Denham, MAS+

    Chief Information Officer

    Dale Denham, MAS+, is the CIO for top 40 distributor Geiger and previously served as Senior Vice President of ASI. Recognized as the industry's top technologist, Dale has continued to deliver innovative, helpful products and solutions during his 20 years in the industry.

    Among the first 10 people certified as a Master Advertising Specialist+ by PPAI., Dale was also recognized by ASI Counselor Magazine as one of “40 under 40" and named one of Corporate Logo's Most Influential People in 2004.

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  • SAGE Customer Relationship Management System: A How To Guide

    Contains 3 Component(s), Includes Credits

    This session is a how to guide on the customer relationship management system, more commonly referred to as a CRM. It is a system that tracks interactions with clients and prospects; it stores their contact information as well as any other identifying information you choose to track. A CRM system can also group multiple contacts at a company under one account, which can be very helpful for salespeople. Additionally, it can keep track of reps’ touch points with their clients and prospects, including emails, phone calls, voicemails, and meetings.

    Join Jarod Throndike for this session on SAGE Customer Relationship Management System. This session is a how to guide on the customer relationship management system, more commonly referred to as a CRM. It is a system that tracks interactions with clients and prospects; it stores their contact information as well as any other identifying information you choose to track. A CRM system can also group multiple contacts at a company under one account, which can be very helpful for salespeople. Additionally, it can keep track of reps' touch points with their clients and prospects, including emails, phone calls, voicemails, and meetings.

    Jarod Thorndike

    Director of Strategic Relations

    Jarod Thorndike is the Director of Strategic Relations and has been with SAGE since 2005. Jarod manages the major relationships with the distributor national accounts, suppliers, regional associations, technology partners, and a few other entities to support their objectives from a technology standpoint.

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  • Best of Expo 2016: Industry Technology Automation And Integration

    Contains 4 Component(s), Includes Credits Recorded On: 03/25/2016

    Companies all across the industry are streamlining processes, from order entry and product data sharing to inventory look-ups. This growing segment of the population is the future of communication between industry suppliers, distributors and service providers. Companies of all sizes should be aware of the current variety of technology automation and integration. This session will walk through some of the larger more successful industry technology automation and integration projects happening in the industry today.

    Join Jon Norris for this session on industry technology automation and integration. Companies all across the industry are streamlining processes, from order entry and product data sharing to inventory look-ups. This growing segment of the population is the future of communication between industry suppliers, distributors and service providers. Companies of all sizes should be aware of the current variety of technology automation and integration. This session will walk through some of the larger more successful industry technology automation and integration projects happening in the industry today.

    Jon Norris

    Vice President

    Jon Norris is the vice president of operations for Starline USA Inc, located in Grand Island, New York, where he oversees manufacturing, warehousing, customer service and technology functions. Norris is currently the chair of the PPAI Technology Committee. Norris is currently helping drive an industry data integrations project, labeled PromoStandards, that believes that this is the future of our industry long term sustainability.He also is a PromoKitchen volunteer and Chef. As an industry Millennial, he is involved in numerous millennial initiatives industrywide to help drive the awareness of the changing workplace.

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  • Expo East 2016: Ask The Right Questions To Make More Sales

    Contains 3 Component(s), Includes Credits

    Product knowledge isn’t king, customer knowledge is king. The better you know your customers, the better you can sell to them and partner with them in creating successful programs. Customer knowledge is about what you ASK. This program will help you ask incisive, meaningful, and important questions of your customers that will help your customers tell you how to sell them.

    Join Troy Harrison for this session on what questions to ask to make more sales. Product knowledge isn't king, customer knowledge is king. The better you know your customers, the better you can sell to them and partner with them in creating successful programs. Customer knowledge is about what you ASK. This program will help you ask incisive, meaningful, and important questions of your customers that will help your customers tell you how to sell them.

    Troy Harrison

    Sales Manager

    Troy Harrison & Associates is owned and operated by Troy Harrison. Troy has been a top salesperson and sales manager for over fifteen years, and has turned around territories and entire sales forces. While working for a national managed services provider, he turned one of the company's worst sales forces into a two-time consecutive National Champion, with six President's Club salesperson awards and two National Champion Sales Manager awards. From there, he has worked as a “turnaround specialist," producing dramatic annual growth in sales and profitability. A track record of consistent overachievement against quota, and a thirst for selling knowledge, has produced one of America's finest sales consultants and trainers.


    In 2008, Troy authored “Sell Like You Mean It! – Outselling Your Competitors by Understanding Your Customers," which has sold over 5,000 copies nationwide and was a nominee for the 2008 Axiom Business Book of the Year Award. Troy has become a recognized leader in the sales training profession. He is sought out by leading publications such as Selling Power Magazine, Sales and Marketing Magazine, as well as high profile websites like CareerBuilder.com and the Wall Street Journal's digital network for advice and insight as to the state of the selling profession.

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  • MAS: Invisible Or Remarkable: Notes From The Revolution

    Contains 4 Component(s), Includes Credits

    Best selling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Best selling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Seth Godin

    Speaker

    Bestselling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Seth Godin, bestselling author, blogger and agent of change. Godin, the founder of altMBA.com, was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013. His latest book, What To Do When It's Your Turn (And It's Always Your Turn), uses new ideas in format and distribution to challenge people to step up and do work that matters.


    Before his work as a writer and blogger, Godin was vice president of direct marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

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    1 Point